With the highlights-first orientation of Gen Z sports fans, serving up a slate of live game broadcasts isn’t enough for regional sports networks (RSNs) to reach younger cord-cutters and cord-nevers, sign them up, and keep them engaged. This means thinking outside the broadcast box and deploying alternate strategies via clips, social, and other types of programming, as Space City Home Network GM Jim Colasanto and NESN CMO and CDO Ahmed Darwish explain in this discussion with ViewLift VP Global GTM Strategy Chance Mason in this clip from Streaming Media 2026.
How Regional Sports Networks Optimize Distribution to Serve Local Fans Better
Like all sports broadcasters, regional sports networks (RSNs) serve a mix of casual and die-hard fans and of necessity employ a number of distribution and monetization strategies to meet those fans where they are, ranging from vMPVDs to OTA, cable, and DTC. But RSNs also face unique challenges in their efforts to serve their affiliated teams’ best interests and ensure that their game coverage and other programming reflects and reinforces the dedication of their teams’ fan bases and also matches the consumption preferences and needs of viewers throughout the region, as Space City Home Network GM Jim Colasanto and NESN CMO and CDO Ahmed Darwish explain in this discussion with ViewLift VP Global GTM Strategy Chance Mason in this clip from Streaming Media 2026.
19 May 2026
ICYMI: Streaming Media Connect May 2026
Streaming Media Connect May 2026 was all about delivering and monetizing sports streaming featured exclusive keynote fireside chats with Matt Graham of the Tennis Channel and Maria Malinowitsch of Verimatrix and a slate of expert panels packed with speakers from DAZN, Globo, Fubo, OneFootball, FloSports, NESN, IAB Tech Lab, Telestream, Zixi, BuyDRM, ViewLift, CacheFly, Servers.com, Tiledmedia, Norsk, and more. Check out a playlist with Streaming Media Connect sessions on Streaming Media’s YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.
15 May 2026
How to Balance Streaming, OTA, and Cable in a Diversified News Media Organization
Delivering news content to multiple media platforms like streaming, OTA, and cable requires not only the diversification of media architecture investments but also diversifying brand awareness and the visibility of programming offerings to different platforms. Scripps Networks Head of News Standards Christina Hartman, Ashling Digital Founder & CEO Michael Nagle, and The Local Act’s Marion Ranchet discuss how to navigate these challenges in this clip from Streaming Media Connect 2024.
03 Oct 2024
How Can Sports Streaming Surpass Broadcast and Cable?
The first measure of sports streaming success is replicating the cable/broadcast experience, but AWS’ Julie Neenan Souza insists that sports streamers should be aiming higher when it comes to leveraging streaming’s core strengths, from interactivity to betting to personalization to live ecommerce. Meanwhile ViewLift’s Chance Mason contends that the key to next-level sports streaming delivery is streaming infrastructure companies like AWS embracing their emerging role as D2C media companies and partnering with sports leagues and sports rights holders at that level. Souza, Mason, and Altman Solon’s Matt del Percio discuss these and other emerging opportunities for sports streaming in this clip from Streaming Media Connect 2024.
22 Apr 2024
How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV
Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many regional sports networks (RSNs) are in meltdown. Rick Allen of ViewLift writes about the innovative ways that RSNs have adapted with new models using OTT & companion content for Android, Apple, Roku, Xbox & FireTV.
10 Jan 2024
