{"id":1992,"date":"2025-11-13T01:47:26","date_gmt":"2025-11-12T20:47:26","guid":{"rendered":"https:\/\/paknews.centers.pk\/some-vendors-making-inaccurate-claims-tied-to-cdn-services-without-any-data-or-details-dan-rayburn-streamingmediablog-com\/"},"modified":"2025-11-13T01:47:26","modified_gmt":"2025-11-12T20:47:26","slug":"some-vendors-making-inaccurate-claims-tied-to-cdn-services-without-any-data-or-details-dan-rayburn-streamingmediablog-com","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/some-vendors-making-inaccurate-claims-tied-to-cdn-services-without-any-data-or-details-dan-rayburn-streamingmediablog-com\/","title":{"rendered":"Some Vendors Making Inaccurate Claims Tied to CDN Services, Without Any Data or Details \u2013 Dan Rayburn \u2013 StreamingMediaBlog.com"},"content":{"rendered":"


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We\u2019ve seen inaccurate statements from some vendors recently regarding CDN services. Achieving a \u201c50% bitrate reduction\u201d doesn\u2019t mean you can automatically \u201creduce CDN costs by up to 50%.\u201d Beamr and other vendors promote this idea in press releases, such as the one Beamr issued for a demo at IBC, but it\u2019s clear that many vendors don\u2019t understand how CDN contracts work and how the services are purchased. I see this time and again with vendors, with another saying they can deliver video at a \u201cfraction of the cost of traditional CDN,\u201d or at a \u201clower cost,\u201d but they never talk numbers.<\/p>\n

Orange did a blog post about their CDN services in the lead up to IBC, saying that \u201c4K and 8K are becoming the standard,\u201d which is false. Almost no content is available in 4K, and no one is producing 8K content, let alone trying to stream it. The narrative that traffic across CDNs is going to \u201cexponentially grow,\u201d due to use cases involving 4K, 8K, VR or all live broadcast viewership moving from pay TV to streaming, isn\u2019t true. That\u2019s a fact, not my opinion.<\/p>\n

I\u2019m all for new ideas in the industry, but an idea alone is not enough. No vendor should start their pitch by making statements of how the current situation doesn\u2019t work well and is broken. Delivering video over the internet today works very well at scale and continues to improve. Too many vendors say they can do better by building the \u201cnext generation\u201d of something, at a lower price, with better performance, without any details to back that up, like we\u2019ve seen from Blockcast, which suggests caches should be placed in consumers\u2019 homes. They also say on their website that their solution is needed to help prevent streams of the World Cup Final from \u201cvanishing,\u201d whatever that means.<\/p>\n

I see vendors using words to describe the \u201cstrength\u201d and \u201cquality\u201d of their networks, with almost none of the vendors detailing capacity, regions deployed, or delivery services supported. Orange says their \u201cfootprint is worldwide,\u201d but their delivery map shows coverage in two areas, Europe and Africa. Also, images on their CDN page are broken, above a heading that says their CDN is \u201creliable.\u201d The entire capacity of Orange\u2019s CDN solution could have handled only 5-7% of the total Tbps of capacity of the last Super Bowl. Quality, reach and capacity must all be discussed together, not independently.<\/p>\n

Over the years, the market for delivery services and technology has been littered with vendors who all promised to do it better, at a lower cost, but are now gone. When vendors start making statements of how the current situation doesn\u2019t work well, is broken, and they can do better by building the \u201cnext generation\u201d of something, at a lower price, with better performance, without any details to back that up, that\u2019s not good for the industry or for vendors.<\/p>\n

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We\u2019ve seen inaccurate statements from some vendors recently regarding CDN services. Achieving a \u201c50% bitrate reduction\u201d doesn\u2019t mean you can automatically \u201creduce CDN costs by up to 50%.\u201d Beamr and other vendors promote this idea in press releases, such as the one Beamr issued for a demo at IBC, but it\u2019s clear that many vendors […]<\/p>","protected":false},"author":1,"featured_media":1993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-1992","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/1993"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}