{"id":2050,"date":"2025-11-13T21:26:21","date_gmt":"2025-11-13T16:26:21","guid":{"rendered":"https:\/\/paknews.centers.pk\/npaws-bruno-giner-talks-insights-driven-streaming-at-streaming-media-2025\/"},"modified":"2025-11-13T21:26:21","modified_gmt":"2025-11-13T16:26:21","slug":"npaws-bruno-giner-talks-insights-driven-streaming-at-streaming-media-2025","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/npaws-bruno-giner-talks-insights-driven-streaming-at-streaming-media-2025\/","title":{"rendered":"NPAW\u2019s Bruno Giner Talks Insights-Driven Streaming at Streaming Media 2025"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"Fy_BfscS4pE\"><iframe title=\"NPAW\u2019s Bruno Giner Talks Insights-Driven Streaming\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Fy_BfscS4pE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/bruno-giner\/\" target=\"_blank\" rel=\"noopener\" title=\"Bruno Giner, VP Sales, Global, at Nice People At Work (NPAW),\"><span style=\"font-weight: 400;\">Bruno Giner, VP Sales, Global, at Nice People At Work (NPAW),<\/span><\/a><span style=\"font-weight: 400;\"> discusses the importance of insights in streaming optimization and how <\/span><a href=\"https:\/\/npaw.com\/\" target=\"_blank\" rel=\"noopener\" title=\"NPAW\"><span style=\"font-weight: 400;\">NPAW<\/span><\/a><span style=\"font-weight: 400;\"> works with its collaborators and partners to cultivate a data-driven and data-sharing culture across the streaming industry in this interview<\/span> <span style=\"font-weight: 400;\">with <\/span><a href=\"https:\/\/www.streamingmedia.com\/Authors\/4240-Timothy-Fore-Siglin.htm\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media contributing editor Timothy Fore-Siglin\"><span style=\"font-weight: 400;\">Streaming Media contributing editor Timothy Fore-Siglin<\/span><\/a><span style=\"font-weight: 400;\"> from <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025.<\/span><\/a><\/p>\n<h2><strong>What NPAW Does\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/NPAWs-Bruno-Giner-and-ESHAPs-Evan-Shapiro-Talk-Better-Data-for-Better-Business-Outcomes-at-Streaming-Media-Connect-2025-168342.aspx\" target=\"_blank\" rel=\"noopener\" title=\"NPAW&#039;s Bruno Giner and ESHAP&#039;s Evan Shapiro Talk Better Data for Better Business Outcomes at Streaming Media Connect 2025\">Giner<\/a> explains that he\u2019s responsible for NPAW\u2019s digital experience intelligence vertical, which aims to unify \u201cthe whole digital experience of the end users to support business decisions and automation and customer experience orchestration, using unification of these data points that we know about how users are behaving in any video platform.\u201d NPAW offers end-to-end data intelligence, including monitoring infrastructure, doing content delivery optimization, and tracking quality of experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fore-Siglin notes, \u201cThe company has been around for quite some time and obviously has made an impact in the industry. Enough so that you were on a panel this morning around thought leadership in the industry.\u201d He asks Giner to share his thought leadership standpoint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NPAW started as a data provider and has a history of quality-of-experience solutions, Giner says. It evolved into insight, i.e., looking into how something happens and then why it happens based on the data-driven culture of the industry. Giner says the company now asks, \u201cHow can we optimize using the data to optimize directly the end-user experience?\u201d AI supports this goal, which he calls \u201cvery exciting to witness.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fore-Siglin adds that NPAW started out using <\/span><a href=\"https:\/\/openobserve.ai\/docs\/user-guide\/rum\/\" target=\"_blank\" rel=\"noopener\" title=\"real user monitoring (RUM)\"><span style=\"font-weight: 400;\">real user monitoring (RUM)<\/span><\/a><span style=\"font-weight: 400;\">, which \u201cwas great because it gave us a lot of information, but it\u2019s also really hard to aggregate that into actionable items. Does the machine learning part\/AI help with taking that data and turning it into action?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAbsolutely,\u201d Giner says. The capacity for data processing has changed a lot, and NPAW is focused on \u201ctracking how many events are happening, how many actions\u201d and on asking, \u201cHow\u2019s the evolution of my x KPI?\u201d Giner explains, \u201cAnd that can be the engagement level of my users combining 10 different metrics on number of sessions per day, per month, whatever; a number of titles watched; level of engagement with different genres; all of that. It\u2019s very, very democratized and evolved at this point. So we can process a lot of metrics in real time.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He continues, \u201cUsing AI or machine learning to process the insights, it\u2019s the only way to get to real outcome. I mean, we cannot depend on human beings [to be] looking at dashboards and trying to draw decisions. So for us right now, it\u2019s one very, very important step to try to invest on building agents that can \u2026 give [information] to the humans\u201d for processing; humans can make \u201cdecisions that really are dependent on strategy, on creativity, and so on that only humans can make.\u201d<\/span><\/p>\n<h2><strong>Standardization and Algorithms\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Fore-Siglin addresses the importance of <a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=163458\" target=\"_blank\" rel=\"noopener\" title=\"Can Data Normalization Fix FAST?\">data standardization<\/a>, noting that he\u2019s heard that AI can be used agentically to build dashboards that showcase data in a standard form, \u201cwhich ideally we\u2019d like to see the industry do as a whole.\u201d He notes that <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/AWS-GM-of-ME-Samira-Panah-Bakhtiar-Talks-Gen-AI-and-Interactive-Sports-Streaming-171913.aspx\" target=\"_blank\" rel=\"noopener\" title=\"AWS GM of M&amp;E Samira Panah Bakhtiar Talks Gen AI and Interactive Sports Streaming\">agentic AI<\/a> can \u201cessentially build a dashboard that\u2019s customized just to what that customer is trying to figure out in their KPI\u201d and wonders what Giner thinks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giner says it\u2019s natural to have as many dashboards as possible because analytics is an end goal for data intelligence. \u201cI mean, it doesn\u2019t help anyone,\u201d he concedes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fore-Siglin reiterates, \u201cIt looks cool but it doesn\u2019t help.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt looks cool, [it] gives you visibility on what\u2019s happening, but what matters is what you do with that data. And at some point it\u2019s not really needed,\u201d Giner adds. \u201cYou need to have the KPIs, but we have examples that are very established, like personalization [and] personalized recommendations. Nobody\u2019s thinking like, \u2018Okay, who\u2019s this user? What should I offer to him?\u2019\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He continues, \u201cThe algorithm does it for you. And we are working right now for instance, in customer experience orchestration, where the algorithm is thinking, \u2018On which experience should I enroll to this new user that I have?\u2019\u201d He throws out other examples, including: a user watched these three titles, so which experience should I offer? \u201cThose decisions doesn\u2019t need to be reflected on a dashboard, and you don\u2019t need a person to think about it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFair enough,\u201d Fore-Siglin replies. \u201cI go on Facebook and Insta so infrequently, like twice a year, that there is no algorithm for me. So what I get a chance to see is the trend of what that agent is thinking should be offered to me. And it\u2019s, sometimes it\u2019s disconcerting, because it has nothing to do with me, but on other times it\u2019s like \u2026\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u2018How did you know I thinking about it?\u2019\u201d Giner laughs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fore-Siglin laughs too. \u201cRight, exactly.\u201d\u00a0<\/span><\/p>\n<h2><strong>The Start of CDNs<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Fore-Siglin reminisces about the early days of the <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/The-Future-of-CDN-Technology-Unlocking-the-Next-Frontier-in-Video-Streaming-161304.aspx\" target=\"_blank\" rel=\"noopener\" title=\"content delivery network (CDN)\"><span style=\"font-weight: 400;\">content delivery network (CDN)<\/span><\/a><span style=\"font-weight: 400;\"> concept. \u201cBut then there was the question of what is the actionable item for the CDN based on RUM versus what was the actionable item for the content owner? Where do we stand in that?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giner notes that with a CDN, processes can be managed on the back end by a machine. \u201cSo we can get the perceived quality of the end user. Is it really impacting their experience? [That\u2019s] the first thing. And then, if it is, we can work on ways to improve it or put in delivery.\u201d The second thing is financials. \u201c\u2018How can I save money and optimize my content delivery?\u2019 So we get, for instance, the capability to track the perceived quality, and chunk by chunk in the video, select the best CDN possible to deliver the next chunk, &#8230; preload the next chunk, and so on. All of that is running in the back end. So by an algorithm that is managing that for you, you don\u2019t really know which CDN is being used. Of course, you define the logic and then what you see is that the end user\u2019s experience just improved because you are acting before issues are happening,\u201d Giner explains.\u00a0<\/span><\/p>\n<h2><strong>The Right Quality at the Right Price\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Fore-Siglin carries the financials piece forward to tie it to experience quality: \u201cIn the telecom world, we had third-party billing. When you transferred across long-distance providers, it was \u2026 cost routing, is what we called it back then. If you have these multiple CDNs involved, how do you build the level of trust to them that we really are making a decision based on the quality of experience for the end user versus I want to use more of this CDN versus this CDN because of the cost models and stuff like that?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giner says that\u2019s what NPAW controls, the perceived quality and the contextualized experience. \u201cIt\u2019s what you were saying about social media for instance, and the algorithms\u2014you don\u2019t need to use it,\u201d he asserts. \u201cSo we know that user\u2019s similar to you, so they\u2019re \u2026 liking this kind of experience. It\u2019s the same for the algorithm for the CDN selection for instance. We know that people in your area using our ISP, using our device, and so on, they\u2019re having this kind of experience and we can predict where the issues will be and select the best option either for the best quality, or well, getting the best needed quality with the best price possible.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He restates it another way: \u201cSo we don\u2019t need to have overkill in quality, we need to reach the level of quality that you want to deliver for the best price as possible.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2025-Dec\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2025-Dec\/Default.aspx\"><span style=\"font-weight: 400;\">Join us December 9-11 and tune in for more great conversations at Streaming Media Connect! 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Experts, from Fremantle&#8217;s Laura Florence to Fuse Media&#8217;s Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it&#8217;s easier said than done.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    08 Apr 2024<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172336\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bruno Giner, VP Sales, Global, at Nice People At Work (NPAW), discusses the importance of insights in streaming optimization and how NPAW works with its collaborators and partners to cultivate a data-driven and data-sharing culture across the streaming industry in this interview with Streaming Media contributing editor Timothy Fore-Siglin from Streaming Media 2025. What NPAW [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-2050","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/2050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=2050"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/2050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/2052"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=2050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=2050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=2050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}