{"id":2111,"date":"2025-11-14T07:37:04","date_gmt":"2025-11-14T02:37:04","guid":{"rendered":"https:\/\/paknews.centers.pk\/abotts-daniel-djahjah-talks-building-the-latam-streaming-business-community-at-streaming-media-2025\/"},"modified":"2025-11-14T07:37:04","modified_gmt":"2025-11-14T02:37:04","slug":"abotts-daniel-djahjah-talks-building-the-latam-streaming-business-community-at-streaming-media-2025","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/abotts-daniel-djahjah-talks-building-the-latam-streaming-business-community-at-streaming-media-2025\/","title":{"rendered":"ABOTTS\u2019 Daniel Djahjah Talks Building the LATAM Streaming Business Community at Streaming Media 2025"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"RgJ-6ciAxvU\"><iframe title=\"ABOTTS\u2019 Daniel Djahjah Talks Building the LATAM Streaming Business Community\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/RgJ-6ciAxvU?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cdanieldjahjah\/\" target=\"_blank\" rel=\"noopener\" title=\"Daniel Djahjah, director of partnerships for ABOTTS, the Brazilian and Latin American Association for OTT and Streaming,\"><span style=\"font-weight: 400;\">Daniel Djahjah, director of partnerships for ABOTTS, the Brazilian and Latin American Association for OTT and Streaming,<\/span><\/a><span style=\"font-weight: 400;\"> joins <\/span><a href=\"https:\/\/www.linkedin.com\/in\/dougdaulton\/\" target=\"_blank\" rel=\"noopener\" title=\"Future Frames producer Doug Daulton\"><span style=\"font-weight: 400;\">Future Frames producer Doug Daulton<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\"> to discuss the origins, growth, and mission of <\/span><a href=\"https:\/\/www.abotts.com.br\/en\" target=\"_blank\" rel=\"noopener\" title=\"ABOTTS\"><span style=\"font-weight: 400;\">ABOTTS<\/span><\/a><span style=\"font-weight: 400;\"> to cultivate community and growth in the Brazilian and broader LATAM streaming landscape. They also touch on the impact of AI on streaming pertaining to content management and localization.\u00a0<\/span><\/p>\n<h2><strong>What Is ABOTTS?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Daulton invites Djahjah to talk about ABOTTS, which Djahjah says is more of a community than an association. \u201cIt\u2019s a community of vendors, businessmen, streaming platforms, technology providers\u2014everything that goes around the streaming and broadcasting business,\u201d he notes. \u201cBecause the team is so diverse and our associates are so diverse, we work with local players and international players, and that goes from all the different pillars of the industry. So if you think about business and you want to talk about distribution, we have our distribution counterparts within the association. We\u2019re going to connect everybody together. If you\u2019re a vendor and you want to talk about <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Spotlights\/The-Value-of-Content-Provenance-in-the-Media-Landscape-168714.aspx\" target=\"_blank\" rel=\"noopener\" title=\"DRM\"><span style=\"font-weight: 400;\">DRM<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Columns\/Streams-of-Thought\/Is-This-the-End-of-the-CDN-As-We-Know-It-167732.aspx\" target=\"_blank\" rel=\"noopener\" title=\"CDN\"><span style=\"font-weight: 400;\">CDN<\/span><\/a><span style=\"font-weight: 400;\"> installation and growth or implementation of different standards in the industry of how we\u2019re working with programmatic ads, we have our ads teams that come in together,\u201d Djahjah continues. \u201cSo literally it\u2019s joining forces as partners to help companies from U.S. and international to go into Latin America and also companies from Latin America to find business and work with national partners as well.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daulton asserts, \u201cIt feels to me like that old adage: Five men go up and touch an elephant and depending on where they touch it, they think it\u2019s a different thing. And it sounds like what you\u2019re working on is being able to have that interpreter for: No matter where you touch the elephant, someone can tell you, \u2018Hey, that nose attaches to this head and this is how these all things work together.\u2019\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Djahjah agrees that this is the purpose of the community. It\u2019s trying to fill the gap of having a single association that is structured for connecting the business of all aspects of streaming, not siloed, individual organizations, such as for pay TV, regulatory issues, or technology, he says as examples.\u00a0<\/span><\/p>\n<h2><strong>Current Goals for ABOTTS<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Djahjah shares how ABOTTS started in Brazil about 6 years ago and \u201cnow we\u2019re growing into different aspects of how we work to the audience on a B2B level, but also on a B2C.\u201d It\u2019s expanding into Argentina and Mexico, aiming to make connections throughout the LATAM region.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daulton asks, \u201cWell, it also then gives you an interface out to the rest of the global market, right?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYes, exactly,\u201d Djahjah replies. He reminds Daulton that this is a new goal. \u201cWe\u2019re associating ourselves with <\/span><a href=\"https:\/\/risewib.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Rise\"><span style=\"font-weight: 400;\">Rise<\/span><\/a><span style=\"font-weight: 400;\"> and also for <\/span><a href=\"https:\/\/www.womeninstreamingmedia.org\/\" target=\"_blank\" rel=\"noopener\" title=\"Women in Streaming Media\"><span style=\"font-weight: 400;\">Women in Streaming Media<\/span><\/a><span style=\"font-weight: 400;\"> as well. And we\u2019re looking also into blending our association with media events and other associations too. So also in Europe and the U.S.\u201d Attending Streaming Media is part of this, he notes, as well as <\/span><a href=\"https:\/\/www.streamingmedia.com\/Webinars\/2309-NAB-Streaming-Solutions.htm\" target=\"_blank\" rel=\"noopener\" title=\"NAB\"><span style=\"font-weight: 400;\">NAB<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/IBC2025-5G-Finally-Winning-for-Live-Sports-171469.aspx\" target=\"_blank\" rel=\"noopener\" title=\"IBC\"><span style=\"font-weight: 400;\">IBC<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daulton suggests going to the \u201csmaller, more targeted conventions and gatherings, which from my perspective oftentimes are the better opportunity because you get that hallway conversation, that conversation at the bar that maybe you don\u2019t get when you\u2019re kind of running and gunning all the time at the bigger shows.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI usually say, as my father always told me, the best business are done on a table, sometimes with a cup of wine or water, and you write the terms on a napkin,\u201d Djahjah replies. \u201cAnd you keep that napkin, and that\u2019s your contract.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThen you have a handshake and then you take it back and your people finalize it,\u201d Daulton adds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cExactly. That\u2019s what we believe in,\u201d says Djahjah.\u00a0<\/span><\/p>\n<h2><strong>A Perspective on Current Trends\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Daulton asks, \u201cSo what are the trends or things you\u2019ve seen here that have really spoken to you about maybe where the industry\u2019s going, and what are the key things people should be looking for?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering praise for how Streaming Media curates its panels, Djahjah notes that \u201cyou guys know exactly the balance between, what is a presentation of something that is more direct to consumer, what is something that is more B2B, what is something more from a vendor perspective? But you guys create the debates and there\u2019s discussion, there\u2019s panels.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He particularly enjoyed the conversations around AI at the conference and adds that \u201cthe <\/span><a href=\"https:\/\/nyweekly.com\/lifestyle\/what-is-shopification-and-why-is-it-the-future\/\" target=\"_blank\" rel=\"noopener\" title=\"what is shopification\"><span style=\"font-weight: 400;\">shopification<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/How-to-Monetize-Interactive-Live-Sports-Streaming-with-Real-Time-SSAI-167835.aspx\" target=\"_blank\" rel=\"noopener\" title=\"sports streaming real time interactivity\"><span style=\"font-weight: 400;\">interactivity<\/span><\/a><span style=\"font-weight: 400;\">, especially from the partners that are here and the partners that we represent also in ABOTTS, that makes a lot of connections. So when a consumer looks at a streaming platform and says, \u2018I\u2019m going to vote [during] <\/span><em><span style=\"font-weight: 400;\">The Voice<\/span><\/em><span style=\"font-weight: 400;\">,\u2019 they don\u2019t have an idea of what happens all in the background.\u201d He explains, \u201cThey usually have one company running one thing, but that company also is blended with four different APIs and different technologies that supply that system to work. So that for me is the fascinating part of TV.\u201d<\/span><\/p>\n<h2><strong>AI: Progress, but Uncertainty\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Daulton has been noticing that although generative AI has been a hot topic on the creative side, \u201cthe real opportunity, at least in the short term, is things like data management and the AI being able to catch things quicker and more programmatically than the average person might. And that\u2019s not necessarily replacing jobs, but just giving those people doing the jobs a better tool set. Would you agree with that?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAbsolutely,\u201d Djahjah says. \u201cAnd my previous role was in <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/Pay-TV-Gets-Serious-About-Free-Streaming-164717.aspx\" target=\"_blank\" rel=\"noopener\" title=\"pluto tv free streaming\"><span style=\"font-weight: 400;\">Pluto TV<\/span><\/a><span style=\"font-weight: 400;\">. Of course, I can\u2019t go deep into details, but when we try to break down and understand profitability per content, how it\u2019s programmed, the cycling of the content, usually that would be on controls, on legacy systems that you have to adjust and readapt every time \u2026 a new system comes in. \u2026 AI facilitates all that.\u201d But it still requires human management, he cautions. AI becomes productivity, which becomes efficiency as it improves\u2014and that is good business. He\u2019s unsure what\u2019s going to happen with AI. \u201cIt\u2019s all uncertain,\u201d Djahjah notes. \u201cBut as far as tools and productivity, we already see it. We\u2019re already using it, people are already doing it, and we\u2019re already seeing the results.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daulton provides the example of AI in archive management: \u201cYou have this great archive, but maybe it\u2019s shot in a new setting where it\u2019s a very low resolution, but you can now upscale it, have AI kind of source it, figure out, hey, here\u2019s valuable content we can repurpose. And it\u2019s not something that people would think about as a powerful tool, but you have corporations that have huge libraries and now you have a way to surface the things that are valuable and can be repurposed. And those are the things I think are really interesting we\u2019ll see coming down the pike.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAnd the tools to help support that content and become viable again,\u201d Djahjah chimes in.\u00a0<\/span><\/p>\n<h2><strong>A Real-Life Experience: AI Dubbing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Djahjah mentions a panel he attended on AI dubbing localization, noting, \u201cI lived that many times because I\u2019ve been in sales and then on the platform side for content on the international spectrum. So when you go international, it used to be, \u2018Here\u2019s my series, here\u2019s my movie.\u2019 A broadcaster \u2026 said, \u2018I\u2019ll get it, I\u2019ll work with my dubbers, I\u2019ll do it my way, here\u2019s my fee. And that\u2019s it, let\u2019s wrap up business.\u2019 And then you wouldn\u2019t even access that. That is also now changed with FAST coming in, with YouTube consumption growing. For even long-form content, the content owners want to have that asset and have it on hand, and they can decide, \u2018Is this something I want to put top-notch dubbing [on]? Is this something I want to subtitle, close caption super fast, and get it out there? Or is this something I want to AI dub?\u2019 So it\u2019s becoming more accessible and more logical to get more business happening.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daulton builds on this example: \u201cIt\u2019s also removing the friction of the process. \u2026 Before you only had the budget to do three languages, but now because AI can make at least the first pass more cost-effective, now you can say, \u2018Well, maybe we\u2019ll try to get into these other five or 10 markets because we can get the first pass and then we bring a human in to make sure everything\u2019s right.\u2019\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Djahjah and Daulton agree that this doesn\u2019t mean human jobs will go away; there might be more job opportunities because the volume of work will grow and because the beginning of a process is made more cost-effective by AI. Higher consumption of video equals more business, Djahjah asserts. In addition, content can be pushed into more and more markets, Daulton adds.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2025-Dec\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Join us December 9-11 and tune in for more great conversations at Streaming Media Connect! Registration is free and open now!\"><span style=\"font-weight: 400;\">Join us December 9-11 and tune in for more great conversations at Streaming Media Connect! 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This puts Future Today ahead of the curve as large streamers remain slower to venture into live and interactive programming. In this Q&amp;A, Vikrant Mathur, Co-Founder of Future Today, discusses how their FAST platform Fawesome provides family-friendly competition shows that present unique brand-safe pathways for advertisers, such as product placement, sponsored challenges, and brand integration.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    16 Jul 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_3\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Why-FAST-is-Media-Buyers-Next-Big-Strategic-Investment-167428.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/167276-iStock-1609156993-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_3\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Why-FAST-is-Media-Buyers-Next-Big-Strategic-Investment-167428.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Why FAST is Media Buyers&#8217; Next Big Strategic Investment<\/a><\/h3>\n<p>&#13;<br \/>\n                Angelina Marmorato, Lemma&#8217;s AVP of Sales and Partnerships, North America, breaks down why FAST is media buyers&#8217; next big strategic investment&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    02 Jan 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_4\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Streaming-Media-Sneak-Preview-Strategic-Trends-in-CTV-Advertising-and-Monetization-With-Vevo-Fubo-Spectrum-and-DIRECTV-163486.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/163917-smnyc-ctv-v2-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_4\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Streaming-Media-Sneak-Preview-Strategic-Trends-in-CTV-Advertising-and-Monetization-With-Vevo-Fubo-Spectrum-and-DIRECTV-163486.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Streaming Media Sneak Preview: Strategic Trends in CTV Advertising and Monetization With Vevo, Fubo, Spectrum, and DIRECTV<\/a><\/h3>\n<p>&#13;<br \/>\n                On Tuesday, May 21 at Streaming Media NYC, Streaming Media&#8217;s Nadine Krefetz will moderate an all-star panel focused on key developments in ad and monetization strategy coming to CTV in 2024 and beyond, with insights from Vevo SVP of Research &amp; Marketing Julie Triolo, Spectrum Reach GVP National Sales Dan Callahan, Fubo VP of Ad Sales Jennifer Monson, and DIRECTV Head of Ad Sales Partnerships Matthew Jamison.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    09 Apr 2024<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172419\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Daniel Djahjah, director of partnerships for ABOTTS, the Brazilian and Latin American Association for OTT and Streaming, joins Future Frames producer Doug Daulton at Streaming Media 2025 to discuss the origins, growth, and mission of ABOTTS to cultivate community and growth in the Brazilian and broader LATAM streaming landscape. 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