{"id":2169,"date":"2025-11-14T15:18:34","date_gmt":"2025-11-14T10:18:34","guid":{"rendered":"https:\/\/paknews.centers.pk\/broadpeak-ceo-on-15-years-of-streaming-at-scale-and-what-comes-next-for-the-video-industry\/"},"modified":"2025-11-14T15:18:34","modified_gmt":"2025-11-14T10:18:34","slug":"broadpeak-ceo-on-15-years-of-streaming-at-scale-and-what-comes-next-for-the-video-industry","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/broadpeak-ceo-on-15-years-of-streaming-at-scale-and-what-comes-next-for-the-video-industry\/","title":{"rendered":"Broadpeak CEO on 15 Years of Streaming at Scale \u2013 and what comes next for the Video Industry"},"content":{"rendered":"


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Broadpeak<\/a> has been in the streaming business for 15 years. What\u2019s the biggest\u00a0thing you\u2019ve learned about what it takes for streaming companies to be\u00a0successful?<\/strong>
Nobody can do it on their own. Making streaming deliver on its promise requires non-stop\u00a0collaboration \u2013 between content providers, telcos, and the vendors that help drive\u00a0technology forward. More often than not, the truly pivotal moments over the past fifteen\u00a0years have come from a collaborative mindset, a willingness to invest in innovation, and an\u00a0obsession with better audience experiences.<\/p>\n

We\u2019ve seen streaming evolve from basic desktop players into the dominant way people\u00a0watch TV \u2013 always available, anywhere, anytime. That makes two simple pillars fundamental\u00a0today: scale and monetization. Streaming tech has made it easier to bring content to the\u00a0biggest audience. But what really matters is being able to do that cost-effectively, more\u00a0sustainably, and with a compelling revenue proposition.<\/p>\n

Going back to where it all started \u2013 what inspired you to found the company?<\/strong>
We started Broadpeak in 2010 with a clear vision that streaming would become the primary\u00a0way people consume TV. It was the year of the iPad, connected devices were becoming\u00a0more common, and Netflix was just beginning its international expansion. But the direction of\u00a0travel was pretty clear.<\/p>\n

We spun out of Technicolor (now Vantiva) with a team of six, and a vision that streaming\u00a0video delivery would become universal. From day one, we wanted to help operators\u00a0transition from legacy TV systems to OTT streaming. We believed in the move toward TV\u00a0anywhere, bet on it with our time and R&D, and built lasting relationships working with\u00a0pioneering pay-TV players in Europe, Asia, and then across the Americas. That belief still\u00a0drives us. Today, we work with world-leading streaming platforms and telcos that bring\u00a0content to over 250 million people across 50 countries. The goal is to help them drive cost\u00a0savings, secure revenues, and unlock new monetization capabilities that really move the\u00a0needle.<\/p>\n

Streaming has come a long way since then. What have been the most pivotal\u00a0moments for Broadpeak and your customers along the way?<\/strong>
Our customers have championed us in incredible ways and delivered industry-changing\u00a0innovation. Bouygues Telecom was ahead of the curve in working with us to enable TV\u00a0everywhere, with pause and resume across devices. Then came multicast ABR<\/a> (m-ABR),\u00a0which we introduced in 2012 as a more scalable way to stream video to massive audiences.\u00a0We had been warning for years that traditional streaming would hit a wall, especially for live\u00a0events, and now the industry is seeing that play out. Early adopters of our nanoCDN m-ABR solution like Orange<\/a>, and TIM<\/a> have helped us scale the technology across millions of\u00a0devices. Partners like DAZN<\/a> and BT Group<\/a> have also demonstrated how to use m-ABR to\u00a0handle massive network traffic during high-scale streaming, all while giving viewers the best\u00a0quality of experience (QoE).<\/p>\n

After the launch of our SaaS-based cloud platform, broadpeak.io<\/a> \u2013 another key milestone for\u00a0us \u2013 our customers doubled down on innovation in ad monetization. Alongside recent\u00a0deployments with Chunghwa Telecom, Media Prima and RMC-BFM, TF1 has been one of\u00a0our closest partnerships, enabling spot-level replacement<\/a> for the first time in a live\u00a0addressable TV service using our server-side ad insertion (SSAI) solution, setting new\u00a0benchmarks in targeted advertising.<\/p>\n

Tell us about the people behind those innovations. What makes Broadpeak\u00a0tick?<\/strong>
We\u2019re video specialists. We have incredibly talented engineers and skilled teams who have\u00a0spent their whole careers in video delivery and streaming. Many of them have grown with us\u00a0all the way from day one. There\u2019s a culture of transparency and trust that runs deep in\u00a0everything we do, from customer support, measurement and analytics, right down to\u00a0financial performance as a publicly listed company.<\/p>\n

Streaming at scale is the top challenge for platforms right now. How are you\u00a0helping deliver video to the biggest audiences?<\/strong>
Traditional streaming infrastructure can\u2019t keep up with consumer demand and the huge\u00a0traffic spikes we see during major live events. Just look at how unicast delivery struggled to\u00a0cope during Netflix\u2019s Paul vs. Tyson fight last year, causing delays and freezes across\u00a0devices. We help customers solve these issues through high-performance caching,\u00a0streaming optimization and that reduce costs, energy requirements and network traffic by\u00a090% \u2013 all while improving the viewer experience.<\/p>\n

Our new solution EdgePeak<\/a> is also important to how we help customers today. It\u2019s\u00a0designed to allow operators to extend or build their own CDN capacity with unmatched\u00a0energy efficiency and security features. Anti-piracy is top of mind for our customers too \u2013\u00a0rights holders need more sophisticated, multi-layered security measures to fight growing\u00a0piracy threats. We\u2019ve embedded real-time anti-piracy<\/a> tools into our CDN that go beyond\u00a0base-level token validation to protect against illegal streaming and secure maximum\u00a0revenues.<\/p>\n

What\u2019s changing in ad tech? Where are your customers innovating in\u00a0streaming monetization?<\/strong>
Dynamic ad insertion has become essential, but innovation is moving beyond ad\u00a0replacement as content providers look for higher inventory value \u2013 and brands ask for better\u00a0measurement. Alongside new formats like L-Banners for seamless in-stream monetization,\u00a0we\u2019ve developed a game-changing new solution for interactive, shoppable ads, Click2<\/a>. It\u2019s\u00a0an intuitive, push-to-mobile approach that lets viewers click on ads and receive a purchase\u00a0prompt on their mobiles \u2013 much more effective than a QR code, and easier to scale in a\u00a0fragmented device ecosystem. If streamers want to compete for ad dollars with digital-native\u00a0giants like YouTube and Meta, shoppability is a must. Many of our customers are already\u00a0taking the front foot and deploying shoppable formats today.<\/p>\n

What comes next for the streaming industry?<\/strong>
Streaming technology needs to work smarter, not harder. The surge in live streamed events\u00a0is a huge opportunity for rights holders and broadband service providers, but it\u2019s also their\u00a0biggest challenge \u2013 and a wake up call for the industry\u2019s carbon footprint. We\u2019ve committed
to reducing our emissions 31% by 2030, and we\u2019re helping customers do the same. Smarter\u00a0delivery methods, higher streaming performance and open CDN models can already cut\u00a0energy use by as much as 80% during live streaming. Why build endless capacity and burn
through energy when we can choose better alternatives, already affordable and proven at\u00a0scale in the real-world?<\/p>\n

We need to help media companies win locally to fuel wider economic growth and a diverse\u00a0content and advertising ecosystem. Capturing and retaining ad value closer to home is\u00a0becoming a critical battleground. If local broadcasters lose ground on eyeballs and ad dollars\u00a0to global tech platforms, investment for regional programming with cultural importance\u00a0suffers and smaller advertisers can\u2019t make headway. That\u2019s bad news for local growth,\u00a0viewer choice and cultural depth. That\u2019s why we\u2019re laser focused on ad tech that helps\u00a0brands target localized viewers with relevant experiences, while fueling better margins and a\u00a0sustainable model for content providers. Fifteen years in, the focus is unchanged: stream at\u00a0scale, monetize without limits.<\/p>\n

\"Broadpeak<\/a><\/p>\n

http:\/\/www.broadpeak.tv\/<\/a><\/p>\n

This article is Sponsored Content<\/em><\/p>\n

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