{"id":2279,"date":"2025-11-15T07:40:33","date_gmt":"2025-11-15T02:40:33","guid":{"rendered":"https:\/\/paknews.centers.pk\/yumcrunch-ceo-mike-duffy-talks-reimagining-food-media-at-streaming-media-2025\/"},"modified":"2025-11-15T07:40:33","modified_gmt":"2025-11-15T02:40:33","slug":"yumcrunch-ceo-mike-duffy-talks-reimagining-food-media-at-streaming-media-2025","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/yumcrunch-ceo-mike-duffy-talks-reimagining-food-media-at-streaming-media-2025\/","title":{"rendered":"YumCrunch CEO Mike Duffy Talks Reimagining Food Media at Streaming Media 2025"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"b0t4IFwSLGM\"><iframe title=\"YumCrunch CEO Mike Duffy Talks Reimagining Food Media\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/b0t4IFwSLGM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mike-duffy-3b70197\/\" target=\"_blank\" rel=\"noopener\" title=\"YumCrunch CEO Mike Duffy\"><span style=\"font-weight: 400;\">YumCrunch CEO Mike Duffy<\/span><\/a><span style=\"font-weight: 400;\"> speaks with <\/span><a href=\"https:\/\/www.streamingmedia.com\/Authors\/4240-Timothy-Fore-Siglin.htm\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media contributing editor Timothy Fore-Siglin\"><span style=\"font-weight: 400;\">Streaming Media contributing editor Timothy Fore-Siglin<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\"> about YumCrunch\u2019s \u201cfood content that connects\u201d approach. He shares the company\u2019s different types of partnerships and content and explains how he incorporates ideas from short-form content creation and social media into <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/SMNYC-Sneak-Preview-CTV-vs.-Mobile---Where-Is-the-Value-Debate-With-YumCrunch-Sling-Vevo-Telly-and-Totem-163927.aspx\" target=\"_blank\" rel=\"noopener\" title=\"a broad range of food-related conten\"><span style=\"font-weight: 400;\">a broad range of food-related content<\/span><\/a><span style=\"font-weight: 400;\"> across multiple platforms.\u00a0<\/span><\/p>\n<h2><strong>\u2018Food at the Heart of It\u2019<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Fore-Siglin asks Duffy to describe what <\/span><a href=\"https:\/\/www.yumcrunch.com\/\" target=\"_blank\" rel=\"noopener\" title=\"YumCrunch\"><span style=\"font-weight: 400;\">YumCrunch<\/span><\/a><span style=\"font-weight: 400;\"> is. Duffy says its \u201cmission is to reimagine food media. We focus on food content across all available distribution channels. I like to say that we\u2019re an entertainment company masquerading as a marketing agency.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAre we talking old school Julia Child, or are we talking food porn on some of the newer networks or Insta kinds of things?\u201d Fore-Siglin asks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEverything you can imagine,\u201d Duffy clarifies. YumCrunch has series on Netflix, Amazon, and Roku, he notes. Five years ago, he noticed that a change was happening in consumer behavior in that viewing was shifting to social video. He sought to understand how the younger generations were gravitating to it, and then the older generations also began to embrace it. Duffy provides some examples of what YumCrunch has accomplished: \u201cI launched Emeril Lagasse\u2019s personal YouTube channel for him. We\u2019ve done all sorts of content for Pellegrino and Stanley Tucci, and we\u2019re the agency of record for several food brands. We also are working with, for instance, the <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Fox-Sports-Breaks-Down-Superbowl-LIX-Coverage-From-New-Orleans-By-the-Numbers-167855.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Kansas City Chiefs\"><span style=\"font-weight: 400;\">Kansas City Chiefs<\/span><\/a><span style=\"font-weight: 400;\"> on a big series that\u2019s launching this month that is a food-based tailgate content series that is distributed on their YouTube channels and short form across all of their social channels.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duffy adds, \u201cI like to say that if it has food at the heart of it\u2014whether it\u2019s a stand-and-stir [program] like Julia Child, working with an Emeril or a food influencer like Owen Han, or it\u2019s a food-centric series that is about discovery and travel or celebrating food in tailgates and things like that\u2014if it\u2019s got a morsel of food in it, it\u2019s something that we love to tell stories around.\u201d<\/span><\/p>\n<h2><strong>Short-Form vs. Long-Form and the Content-Commerce Connection\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Fore-Siglin notes that social video is short-form, while Netflix offers long-form content, so he wonders if the short-form versions are repurposed clips from the long-form, but Duffy says that\u2019s not always the case. \u201cThe anatomy of a viral video is sort of hard to decipher, but whenever we make a piece of long-form content, we absolutely look at it to see what sort of waterfall of short-form assets can be pulled from it,\u201d he explains. \u201cSo teasers, show opens, individual segments, those all work great. And especially if you\u2019re in YouTube, you can pull those out, put them on <\/span><a href=\"https:\/\/blog.youtube\/creator-and-artist-stories\/your-guide-to-getting-started-with-youtube-shorts\/\" target=\"_blank\" rel=\"noopener\" title=\"YouTube Shorts\"><span style=\"font-weight: 400;\">YouTube Shorts<\/span><\/a><span style=\"font-weight: 400;\">, and then that can drive traffic to the long-form videos. But also we create short-form content specifically to reach that sort of social viewer who\u2019s looking for something that feels like that piece is made independently and specifically for that 30 seconds to 90 seconds that they have to experience it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building on this point, Fore-Siglin asks if there\u2019s a call to action inviting viewers to check out the long-form content or buy specific merchandise. Duffy says yes. He believes a content-commerce connection is important. \u201cWe as media creators and as executives and professionals, we have to evolve. And one thing that many of us have never really thought about is, How do you monetize that content? What are the key metrics of success that justify the time that the consumer or the viewer is spending [with] that content, but also the people who are paying for it? What\u2019s their ROI? So I look at every piece of content and I go, \u2018What is the monetization structure around this? What are the key metrics that we need to be delivering?\u2019\u201d He provides the example of YumCrunch\u2019s current client <\/span><a href=\"https:\/\/drinkmelo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Melo\"><span style=\"font-weight: 400;\">Melo<\/span><\/a><span style=\"font-weight: 400;\">, which offers a kava beverage. \u201cThey\u2019ve hired us to help build brand awareness through really great authentic social content, short-form. But ultimately that\u2019s going to migrate in terms of KPIs into, \u2018How many cases of product are you selling for us?\u2019\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duffy notes that he\u2019s \u201cbecome a student of marketing, and the key metrics in marketing, as a way to really get my content funded.\u201d<\/span><\/p>\n<h2><strong>Engagement as Instant Feedback\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Fore-Siglin pivots to metrics, saying that metadata has been a popular topic at the conference. \u201cLooking at the information around the content itself, what do you see perceptibly that\u2019s different between the generation that\u2019s younger than us versus the generation say of our age that\u2019s consuming this kind of content? Granted, we all talk about the short attention span piece, but in reality, is it completely different kinds of content that appeal to those two generations?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThat\u2019s a great question,\u201d Duffy says. \u201cThe answer to that is kind of the holy grail of figuring out the black box of social video.\u201d He thinks for a moment and adds, \u201cSo I would say this, that the main metric that we are focused on these days is engagement\u201d\u2014shares, comments, and likes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fore-Siglin reinforces the point. \u201cNot just viewing, but actually actively doing?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duffy explains that viewing data \u201cis a false positive oftentimes because you can put paid media behind something and you can sort of artificially manufacture view counts, but you can immediately look at the engagement and see that\u2019s actually not being viewed.\u201d He continues, \u201cI\u2019m a former standup comic. I come from live performance, and my background is in, \u2018I gotta appeal to that audience.\u2019\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInstant feedback,\u201d Fore-Siglin chimes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYeah. So social video gives us that immediate feedback that allows us to pivot and be more nimble as we sort of craft our program,\u201d Duffy agrees.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"\/><strong>The Next Big Thing?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Fore-Siglin notes that cat memes are always popular. \u201cIs it videos of sushi or cupcakes that are evergreen on the food side, or is there something that universally appeals to everybody? Do we have a cat meme equivalent in the food world?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFor sure. There\u2019s a whole category of food porn out there,\u201d Duffy begins to say, before he realizes he should use the term \u201cfood core\u201d now. He doesn\u2019t want to offend certain conservative clients. \u201cCan\u2019t really throw around the word \u2018porn\u2019 too much. They\u2019re already afraid of Hollywood,\u201d he says wryly. \u201cSo we call it food core.\u201d He says the category of food content that performs best is baby back ribs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fore-Siglin and Duffy both find this amusing because it\u2019s unexpected. Duffy shares: \u201cSo we said, \u2018All right, well, every time we put a piece of content out there that features baby back ribs, it outperforms. So why don\u2019t we create a series called <\/span><em><span style=\"font-weight: 400;\">Million Ways to Baby Back<\/span><\/em><span style=\"font-weight: 400;\">?\u2019 So I literally have a series, I\u2019ve done about 35 episodes\u201460-second episodes\u2014with this influencer named <\/span><a href=\"https:\/\/www.chucksflavortrain.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Chuck Matto\"><span style=\"font-weight: 400;\">Chuck Matto<\/span><\/a><span style=\"font-weight: 400;\">. He goes by <\/span><a href=\"https:\/\/www.tiktok.com\/@chucksflavortrain\" target=\"_blank\" rel=\"noopener\" title=\"@chucksflavortrain\"><span style=\"font-weight: 400;\">@chucksflavortrain<\/span><\/a><span style=\"font-weight: 400;\">, and every single episode, he does a new recipe on baby back ribs. Well, several of them have gone viral, but one has blown up, and it is the <\/span><a href=\"https:\/\/www.instagram.com\/reel\/DFdijGcyeoi\/\" target=\"_blank\" rel=\"noopener\" title=\"corn dog baby back rib\"><span style=\"font-weight: 400;\">corn dog baby back rib<\/span><\/a><span style=\"font-weight: 400;\">. We take a baby back rib, and we essentially deep fry it in corn dog batter, and then we do a little bit of remoulade on top of it. It\u2019s unbelievable. People have freaked out over it. So we\u2019re actually developing it now as a product that we can sell direct to consumer.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duffy notes that on social media, anything that\u2019s different \u201creally pops.\u201d He continues, \u201cPeople love pork, and then you add a layer of [being] different to it, and you have a shot at going viral.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fore-Siglin muses, \u201cI can almost see, like, haggis funnel cakes or something like that.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duffy playfully jumps on this. \u201cOh, I like that. I\u2019ll explore and see what we can do with haggis.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2025-Dec\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Join us December 9-11 and tune in for more great conversations at Streaming Media Connect! Registration is free and open now!\"><span style=\"font-weight: 400;\">Join us December 9-11 and tune in for more great conversations at Streaming Media Connect! Registration is free and open now!<\/span><\/a><\/p>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\"\/><br \/>\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/167595-2025-Cover-Images-ORG.png\" alt=\"Streaming Covers\">-->\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/NPAWs-Bruno-Giner-Talks-Insights-Driven-Streaming-at-Streaming-Media-2025-172336.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/335797-bruno-giner-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/NPAWs-Bruno-Giner-Talks-Insights-Driven-Streaming-at-Streaming-Media-2025-172336.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">NPAW\u2019s Bruno Giner Talks Insights-Driven Streaming at Streaming Media 2025<\/a><\/h3>\n<p>&#13;<br \/>\n                Bruno Giner, VP Sales, Global, at Nice People At Work (NPAW), discusses the importance of insights in streaming optimization and how NPAW works with its collaborators and partners to cultivate a data-driven and data-sharing culture across the streaming industry in this interview with Streaming Media contributing editor Timothy Fore-Siglin from Streaming Media 2025.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    07 Nov 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Why-Future-Todays-Fawesome-Excels-at-Family-Friendly-Unscripted-Content--170541.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/170164-fawesome-family-game-show-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Why-Future-Todays-Fawesome-Excels-at-Family-Friendly-Unscripted-Content--170541.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Why Future Today\u2019s Fawesome Excels at Family-Friendly Unscripted Content <\/a><\/h3>\n<p>&#13;<br \/>\n                Future Today provides premium, unscripted content\u2014for free\u2014while major players such as Netflix still are still exploring the viability of live music specials and celebrity-driven contests. This puts Future Today ahead of the curve as large streamers remain slower to venture into live and interactive programming. In this Q&amp;A, Vikrant Mathur, Co-Founder of Future Today, discusses how their FAST platform Fawesome provides family-friendly competition shows that present unique brand-safe pathways for advertisers, such as product placement, sponsored challenges, and brand integration.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    16 Jul 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_2\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Why-FAST-is-Media-Buyers-Next-Big-Strategic-Investment-167428.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/167276-iStock-1609156993-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_2\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Why-FAST-is-Media-Buyers-Next-Big-Strategic-Investment-167428.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Why FAST is Media Buyers&#8217; Next Big Strategic Investment<\/a><\/h3>\n<p>&#13;<br \/>\n                Angelina Marmorato, Lemma&#8217;s AVP of Sales and Partnerships, North America, breaks down why FAST is media buyers&#8217; next big strategic investment&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    02 Jan 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_3\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Streaming-Media-Sneak-Preview-Strategic-Trends-in-CTV-Advertising-and-Monetization-With-Vevo-Fubo-Spectrum-and-DIRECTV-163486.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/163917-smnyc-ctv-v2-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_3\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Streaming-Media-Sneak-Preview-Strategic-Trends-in-CTV-Advertising-and-Monetization-With-Vevo-Fubo-Spectrum-and-DIRECTV-163486.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Streaming Media Sneak Preview: Strategic Trends in CTV Advertising and Monetization With Vevo, Fubo, Spectrum, and DIRECTV<\/a><\/h3>\n<p>&#13;<br \/>\n                On Tuesday, May 21 at Streaming Media NYC, Streaming Media&#8217;s Nadine Krefetz will moderate an all-star panel focused on key developments in ad and monetization strategy coming to CTV in 2024 and beyond, with insights from Vevo SVP of Research &amp; Marketing Julie Triolo, Spectrum Reach GVP National Sales Dan Callahan, Fubo VP of Ad Sales Jennifer Monson, and DIRECTV Head of Ad Sales Partnerships Matthew Jamison.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    09 Apr 2024<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172229\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>YumCrunch CEO Mike Duffy speaks with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 about YumCrunch\u2019s \u201cfood content that connects\u201d approach. He shares the company\u2019s different types of partnerships and content and explains how he incorporates ideas from short-form content creation and social media into a broad range of food-related content across multiple [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/2279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=2279"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/2279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/2281"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=2279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=2279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=2279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}