{"id":2326,"date":"2025-11-15T14:42:55","date_gmt":"2025-11-15T09:42:55","guid":{"rendered":"https:\/\/paknews.centers.pk\/i2a2-ceo-renard-t-jenkins-talks-hollywood-since-the-strikes-at-streaming-media-2025\/"},"modified":"2025-11-15T14:42:55","modified_gmt":"2025-11-15T09:42:55","slug":"i2a2-ceo-renard-t-jenkins-talks-hollywood-since-the-strikes-at-streaming-media-2025","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/i2a2-ceo-renard-t-jenkins-talks-hollywood-since-the-strikes-at-streaming-media-2025\/","title":{"rendered":"I2A2 CEO Renard T. Jenkins Talks Hollywood Since the Strikes at Streaming Media 2025"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"ZtYER0mH-PQ\"><iframe title=\"I2A2 CEO  Renard T. Jenkins Talks Hollywood Since the Strikes\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ZtYER0mH-PQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/renardjenkins\/\" target=\"_blank\" rel=\"noopener\" title=\"Renard T. Jenkins, president and CEO of I2A2 Technologies\"><span style=\"font-weight: 400;\">Renard T. Jenkins, president and CEO of I2A2 Technologies<\/span><\/a><span style=\"font-weight: 400;\"> and VP of the Hollywood Professional Association, sat down with <\/span><a href=\"https:\/\/www.streamingmedia.com\/Authors\/4240-Timothy-Fore-Siglin.htm\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media contributing editor Timothy Fore-Siglin\"><span style=\"font-weight: 400;\">Streaming Media contributing editor Timothy Fore-Siglin<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\"> to discuss how Hollywood has changed in the last few years, the importance of prioritizing good metadata, and why students shouldn\u2019t rush into using AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, Fore-Siglin\u2019s sound cuts out throughout the interview, but it\u2019s still possible to understand Jenkins\u2019 main points.\u00a0<\/span><\/p>\n<h2><strong>What I2A2 Does<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-Streaming-Pushes-the-Media-Industry-Forward-159625.aspx\" target=\"_blank\" rel=\"noopener\" title=\"How Streaming Pushes the Media Industry Forward\">Jenkins<\/a> introduces himself and says that <\/span><a href=\"https:\/\/i2a2.io\/\" target=\"_blank\" rel=\"noopener\" title=\"I2A2 Technologies, Studios &amp; Labs\"><span style=\"font-weight: 400;\">I2A2 Technologies, Studios &amp; Labs<\/span><\/a><span style=\"font-weight: 400;\"> focuses on ethical technology solutions; its \u201cmain goal is to make technology transparent to the user.\u201d Customers are in the media and entertainment, marketing and research, and education and healthcare sectors, and it\u2019s a primarily B2B business, but Jenkins notes that if a consumer requests a build, I2A2 will learn enough about the project to see if it\u2019s a good fit. If it\u2019s not, \u201cwe have a lot of partners that we work with that we connect them to,\u201d Jenkins promises. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I2A2 works to build solutions that can scale, while individual customers tend to have specific problems they want to solve, he explains. \u201cIf you have the time and have the idea, we\u2019ll always want to jump in, but if we\u2019re not the right group for you, we believe in finding someone who can be.\u201d<\/span><\/p>\n<h2><strong>Getting Metadata Right<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Jenkins speaks about a panel from the conference that focused on the state of Hollywood since the COVID-19 pandemic, the 2023 strikes, and <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/How-AI-Is-Transforming-the-Video-Production-Landscape-166104.aspx\" target=\"_blank\" rel=\"noopener\" title=\"how ai is transforming the video production landscape\"><span style=\"font-weight: 400;\">the \u201cdisruption\u201d of generative AI<\/span><\/a><span style=\"font-weight: 400;\">. He sees \u201cmetadata as a lifeblood to where it is that we\u2019re going right now with the just massive amount of content that we will be seeing and the massive amount of legacy content that already exists but isn\u2019t properly itemized and labeled and tracked and cataloged and all those wonderful things. There is a wide open space for metadata to be that lifeblood,\u201d he asserts. Having effective metadata in place that travels with your assets will \u201cbe key to you being able to totally exploit all of this new emerging technology. One of the things that\u2019s really important is the onset and sort of this rise of the understanding of semantic search.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jenkins says semantic search only works if there\u2019s a rich bank of metadata to pull from. \u201cIt\u2019s really about looking at how we give customers what they want, meet them where they are, and create a hyper-personalized experience for them,\u201d he notes, lamenting that today\u2019s algorithms can introduce circular thinking and an echo chamber. But there\u2019s hope: \u201cWith all of this data that we are collecting, there\u2019s opportunities for us to think of things a little bit differently, understanding how to maybe drop in a few things that may be outside of the normal way that a person may think.\u201d<\/span><\/p>\n<h2><strong>AI: Proceed With Caution<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Jenkins is an advocate for not believing the hype about AI. \u201cIt\u2019s not a cure-all. The systems themselves are nothing more than statistics, probability, and mathematics. That\u2019s what AI is.\u201d He explains that AI is an algorithm that is designed to answer a question by providing \u201can answer based off of the probability that this is the correct answer for you to have. So math is an important part of it, and there\u2019s going to have to be some checks and balances, and that checks and balances is going to be human [involvement].\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He addresses students deciding on a career path. \u201cYou can actually create great things using your skills to do something that could take AI, or whatever the next thing is, further than it could ever have been on its own,\u201d he believes. \u201cWhen you are using these systems, also keep in mind that what you want to do is ask the system to help you walk through the problem, not to solve the problem.\u201d The danger for young people relying on AI is, he says, \u201cIf you start to use these systems too much, you will start to diminish your ability to use critical thinking. And you want to actually continue to grow your mind, have that gray matter in your brain, learn to critically think about problems and think them through, because that will lead you to understanding how to survive in this life.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His wisdom comes from experience. Jenkins acknowledges with a laugh, \u201cI make the joke that yes, I am old. I have earned every gray hair, and I\u2019m pretty much proud of it.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2025-Dec\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"streaming media connect december\"><span style=\"font-weight: 400;\">Join us December 9-11 and tune in for more great conversations at Streaming Media Connect! Registration is free and open now!<\/span><\/a><\/p>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\"\/><br \/>\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/167595-2025-Cover-Images-ORG.png\" alt=\"Streaming Covers\">-->\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/SVTAs-Bhavesh-Upadhyaya-Talks-Tactical-and-Ethical-Use-of-AI-in-Streaming-172437.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/335876-bhavesh-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/SVTAs-Bhavesh-Upadhyaya-Talks-Tactical-and-Ethical-Use-of-AI-in-Streaming-172437.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">SVTA\u2019s Bhavesh Upadhyaya Talks Tactical and Ethical Use of AI in Streaming<\/a><\/h3>\n<p>&#13;<br \/>\n                Streaming Video Technology Association (SVTA) Live Operations Expert Bhavesh Upadhyaya argues that it&#8217;s time to move on from vague discussions of AI as streaming&#8217;s &#8220;next big thing&#8221; 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href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Vevos-Natasha-Potashnik-Talks-Metadata-and-Streaming-Monetization-at-Streaming-Media-2025-171864.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Vevo&#8217;s Natasha Potashnik Talks Metadata and Streaming Monetization at Streaming Media 2025<\/a><\/h3>\n<p>&#13;<br \/>\n                Almost live from Streaming Media 2025, Vevo Head of Data, Research &amp; Measurement Natasha Potashnik discusses the many uses of streaming metadata with Streaming Media Contributing Editor Timothy Fore-Siglin.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    10 Oct 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_7\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-Streaming-Pushes-the-Media-Industry-Forward-159625.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/153846-How-Streaming-Pushes-the-Media-Industry-Forward_CMS-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_7\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-Streaming-Pushes-the-Media-Industry-Forward-159625.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">How Streaming Pushes the Media Industry Forward<\/a><\/h3>\n<p>&#13;<br \/>\n                How and where is streaming media driving change and progress in the media and entertainment world? Warner Bros. Discovery SVP Renard T. Jenkins explains in this clip from his opening keynote at Streaming Media East 2023.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    14 Jul 2023<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172197\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Renard T. Jenkins, president and CEO of I2A2 Technologies and VP of the Hollywood Professional Association, sat down with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 to discuss how Hollywood has changed in the last few years, the importance of prioritizing good metadata, and why students shouldn\u2019t rush into using AI. Unfortunately, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-2326","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/2326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=2326"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/2326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/2328"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=2326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=2326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=2326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}