{"id":2899,"date":"2025-11-23T07:12:57","date_gmt":"2025-11-23T02:12:57","guid":{"rendered":"https:\/\/paknews.centers.pk\/pews-latest-social-media-report-shows-xs-staying-power-in-the-u-s-despite-competition\/"},"modified":"2025-11-23T07:12:57","modified_gmt":"2025-11-23T02:12:57","slug":"pews-latest-social-media-report-shows-xs-staying-power-in-the-u-s-despite-competition","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/pews-latest-social-media-report-shows-xs-staying-power-in-the-u-s-despite-competition\/","title":{"rendered":"Pew&#8217;s latest social media report shows X&#8217;s staying power in the U.S., despite competition"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Threads and Bluesky still have quite a way to go to catch up with X in the U.S., according to data from <a rel=\"nofollow noopener\" href=\"https:\/\/www.pewresearch.org\/internet\/2025\/11\/20\/americans-social-media-use-2025\/\" target=\"_blank\">Pew Research Center\u2019s latest report<\/a> released this week. <\/p>\n<p class=\"wp-block-paragraph\">The research firm asked about these smaller services for the first time and found they\u2019re each used by just under 1 in 10 U.S. adults or fewer.<\/p>\n<p class=\"wp-block-paragraph\">While X is not one of the largest social networks in the U.S., it\u2019s still the one to beat within the smaller market of social apps that focus on short, real-time text posts that appear in a vertical feed.<\/p>\n<p class=\"wp-block-paragraph\">This space has seen increased competition since Elon Musk <a href=\"https:\/\/techcrunch.com\/2022\/10\/27\/elon-musk-bought-twitter\/\" target=\"_blank\" rel=\"noopener\">bought Twitter<\/a> and rebranded it as X in October 2022, as Musk\u2019s changes to the platform\u2019s content moderation policies and the site\u2019s rightward political shift sent some users looking for alternatives.<\/p>\n<p class=\"wp-block-paragraph\">In addition to the growth seen by decentralized, open source networks like <a href=\"https:\/\/techcrunch.com\/2023\/07\/24\/what-is-mastodon\/\" target=\"_blank\" rel=\"noopener\">Mastodon<\/a> and <a href=\"https:\/\/techcrunch.com\/2025\/09\/23\/what-is-bluesky-everything-to-know-about-the-x-competitor\/\" target=\"_blank\" rel=\"noopener\">Bluesky<\/a>, other startups launched would-be <a href=\"https:\/\/techcrunch.com\/2023\/02\/15\/is-the-exodus-over-heres-how-twitter-alternatives-have-fared-since-elon-musks-acquisition\/\" target=\"_blank\" rel=\"noopener\">Twitter rivals<\/a> like <a href=\"https:\/\/techcrunch.com\/2024\/10\/02\/spill-the-black-owned-twitter-alternative-scores-investment-from-kerry-washington\/\" target=\"_blank\" rel=\"noopener\">Spill<\/a>, <a href=\"https:\/\/techcrunch.com\/2024\/04\/19\/post-news-the-a16z-funded-twitter-alternative-is-shutting-down\/\" target=\"_blank\" rel=\"noopener\">Post<\/a>, <a href=\"https:\/\/techcrunch.com\/2023\/10\/24\/pebble-the-twitter-alternative-previously-known-as-t2-is-closing-down\/\" target=\"_blank\" rel=\"noopener\">T2<\/a> (Pebble), and <a href=\"https:\/\/techcrunch.com\/2022\/12\/01\/twitter-alternative-hive-shuts-down-its-app-to-fix-critical-security-issues\/\" target=\"_blank\" rel=\"noopener\">Hive<\/a>. Many of these have since shut down, however.<\/p>\n<p class=\"wp-block-paragraph\">Pew\u2019s data indicates how hard X\u2019s grip on the market remains. <\/p>\n<p class=\"wp-block-paragraph\">Even Meta, with all its resources and platform power, hasn\u2019t yet been able to beat X with its competitor, Threads, the report found.<\/p>\n<div class=\"wp-block-techcrunch-inline-cta\">\n<div class=\"inline-cta__wrapper\">\n<p>Techcrunch event<\/p>\n<div class=\"inline-cta__content\">\n<p>\n\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__location\">San Francisco<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__separator\">|<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"inline-cta__date\">October 13-15, 2026<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\">According to Pew, 21% of U.S. adults said they have used X, compared with only 8% who have used Threads, and 4% who have used Bluesky. Truth Social, meanwhile,  had attracted 3% of U.S. adults.<\/p>\n<p class=\"wp-block-paragraph\">Despite this competition, X hasn\u2019t seen much of a slip in usage over the years, according to the report. For instance, Pew\u2019s <a rel=\"nofollow noopener\" href=\"https:\/\/www.pewresearch.org\/internet\/2024\/01\/31\/americans-social-media-use\/\" target=\"_blank\">report on U.S. adults\u2019 social media<\/a> use published at the beginning of last year found that X was then used by 22% of U.S. adults. Its <a rel=\"nofollow noopener\" href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/?utm_source=chatgpt.com\" target=\"_blank\">2021 report showed<\/a> Twitter (before its rebranding to X) was used by 23% of U.S. adults.<\/p>\n<p class=\"wp-block-paragraph\">In other words, if X is declining, it\u2019s been a long, slow drop. <\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"680\" width=\"565\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?w=565\" alt=\"\" class=\"wp-image-3070109\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg 970w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=125,150 125w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=249,300 249w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=768,925 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=565,680 565w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=357,430 357w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=598,720 598w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=747,900 747w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=664,800 664w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=555,668 555w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=311,375 311w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=512,617 512w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=441,531 441w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-changes-in-social-media-2025.jpg?resize=42,50 42w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\"\/><\/figure>\n<p class=\"wp-block-paragraph\">This year\u2019s report also found that YouTube and Facebook continue to be the most widely used platforms by U.S. adults, with 84% and 71% saying they used them, respectively. <\/p>\n<p class=\"wp-block-paragraph\">Meanwhile, 50% of U.S. adults said they used Instagram, 37% used TikTok, 32% used WhatsApp, 26% used Reddit, and 25% used Snapchat.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"680\" width=\"520\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?w=520\" alt=\"\" class=\"wp-image-3070108\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg 736w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=115,150 115w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=230,300 230w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=520,680 520w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=329,430 329w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=551,720 551w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=689,900 689w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=612,800 612w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=511,668 511w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=287,375 287w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=472,617 472w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=406,531 406w, https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/11\/pew-research-social-media-2025.jpg?resize=38,50 38w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\"\/><\/figure>\n<p class=\"wp-block-paragraph\">Many of these services have seen their adoption grow over time, Pew noted. TikTok is up from 21% in 2021, and Instagram, now used by half of U.S. adults, is up from 40% in 2021. Around a third of adults now use WhatsApp, up from 23% in 2021.<\/p>\n<p class=\"wp-block-paragraph\">Reddit, which has become a darling of the AI era thanks to <a href=\"https:\/\/techcrunch.com\/2024\/02\/22\/reddit-says-its-made-203m-so-far-licensing-its-data\/\" target=\"_blank\" rel=\"noopener\">numerous<\/a> <a href=\"https:\/\/techcrunch.com\/2024\/05\/16\/openai-inks-deal-to-train-ai-on-reddit-data\/\" target=\"_blank\" rel=\"noopener\">content licensing deals<\/a>, was used by only 18% of U.S. adults in 2021, compared with 26% today.<\/p>\n<p class=\"wp-block-paragraph\">Of course, all these figures look very different from U.S. <a rel=\"nofollow noopener\" href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/teens-and-social-media-fact-sheet\/\" target=\"_blank\">teens\u2019 social media use<\/a>, where YouTube remains No. 1, but is then followed by a different set of top apps, including TikTok, Instagram and Snapchat.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2025\/11\/22\/pews-latest-social-media-report-shows-xs-staying-power-in-the-u-s-despite-competition\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Threads and Bluesky still have quite a way to go to catch up with X in the U.S., according to data from Pew Research Center\u2019s latest report released this week. The research firm asked about these smaller services for the first time and found they\u2019re each used by just under 1 in 10 U.S. adults [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2899","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/2899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=2899"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/2899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/1989"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=2899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=2899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=2899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}