First a confession:<\/span> I own more MoonSwatches<\/a> than I care to admit. Never let it be said that WIRED does not walk the walk when it comes to recommending products\u2014Swatch has assiduously extracted a considerable amount of cash from me, all in $285 increments. This was no doubt the Swiss company\u2019s dastardly plan all along, to lure us in, then, oh so gently, get watch fans<\/a> hooked. The horological equivalent of boiling a frog. It\u2019s worked, too\u2014Swatch has, so far, netted hundreds of millions<\/a> of dollars from MoonSwatch sales.<\/p>\n But while I\u2019ve been a fan of the Omega X Swatch mashup since we reported on exactly how the hugely lucrative collaboration came to be<\/a> in the first place, I have never liked the iterative Moonshine Gold<\/a> versions. Employing a sliver of Omega’s exclusive 18K pale yellow gold alloy in marginally different ways on each design, they seemed almost cynical\u2014a way of milking the MoonSwatch superfans on the hunt to complete the set.<\/p>\n A hidden Snoopy message on the Cold Moon’s dial is revealed under UV light.<\/p>\n <\/span>Photograph: Courtesy of Swatch<\/span><\/div>\n<\/figure>\n The MoonSwatch comes with a rubber strap upgrade over the original launch models.<\/p>\n <\/span>Photograph: Courtesy of Swatch<\/span><\/div>\n<\/figure>\n<\/div>\n Now, though, just when I thought I was done with MoonSwatch\u2014having gone as far as to upgrade all of mine with official $45 color-matching rubber straps<\/a>\u2014Swatch has managed to ensnare me once again, and<\/em> with a Moonshine Gold model: the new MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon.<\/p>\n Clumsy moniker aside, this version takes the all-white 2024 Snoopy model<\/a> (WIRED’s top pick of the entire collection), mixes it with the Earthphase<\/a> MoonSwatches, and replaces the inferior original strap for a superior white and blue Swatch rubber velcro one. Aesthetically, it’s definitely a win, but this is not the Cold Moon’s party trick.<\/p>\n On each $450 Cold Moon MoonSwatch, a snowflake is lasered onto its Moonshine Gold moon phase indicator\u2014and, just like a real snowflake, Swatch claims each one will be completely unique. When you consider the volumes of MoonSwatches Swatch produces each year, this is no mean feat.<\/p>\n![\"Image](\"https:\/\/media.wired.com\/photos\/6929a17db87ba7f0115db384\/master\/w_1600%2Cc_limit\/MoonSwatch%2520NBA_Decembre_front%2520night.jpeg\"\/)
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