{"id":4167,"date":"2025-12-09T22:15:18","date_gmt":"2025-12-09T17:15:18","guid":{"rendered":"https:\/\/paknews.centers.pk\/multiview-and-the-future-of-dtc-sports-streaming-apps\/"},"modified":"2025-12-09T22:15:18","modified_gmt":"2025-12-09T17:15:18","slug":"multiview-and-the-future-of-dtc-sports-streaming-apps","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/multiview-and-the-future-of-dtc-sports-streaming-apps\/","title":{"rendered":"Multiview and the Future of DTC Sports Streaming Apps"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"MtC708J92_4\"><iframe title=\"Multiview and the Future of DTC Sports Streaming Apps\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/MtC708J92_4?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">How critical to the future of the live sports streaming experience is <a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=171077\" target=\"_blank\" rel=\"noopener\" title=\"The Multiview Imperative: How Technical Architecture Determines Streaming Success\">multiview<\/a>, now touted as a key feature in a growing number of DTC apps? Do viewers really want to tech-direct the games they watch or follow multiple games at once? Is it most valuable to gamblers? <\/span><a href=\"https:\/\/ateme.com\" target=\"_blank\" rel=\"noopener\" title=\"Ateme\"><span style=\"font-weight: 400;\">Ateme<\/span><\/a><span style=\"font-weight: 400;\">\u2019s <\/span><a href=\"https:\/\/www.linkedin.com\/in\/guilleautot\/\" target=\"_blank\" rel=\"noopener\" title=\"Francois Guilleautot\"><span style=\"font-weight: 400;\">Francois Guilleautot<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.mltt.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Major League Table Tennis\"><span style=\"font-weight: 400;\">Major League Table Tennis<\/span><\/a><span style=\"font-weight: 400;\">\u2019s <\/span><a href=\"https:\/\/www.linkedin.com\/in\/david-guinan\/\" target=\"_blank\" rel=\"noopener\" title=\"David Guinan\"><span style=\"font-weight: 400;\">David Guinan<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=167203\" target=\"_blank\" rel=\"noopener\" title=\"Roku&#039;s 2025 Predictions - A Q&amp;A With Tedd Cittadine\"><span style=\"font-weight: 400;\">Roku<\/span><\/a><span style=\"font-weight: 400;\">\u2019s <\/span><a href=\"https:\/\/www.linkedin.com\/in\/joe-franzetta\/\" target=\"_blank\" rel=\"noopener\" title=\"Joe Franzetta\"><span style=\"font-weight: 400;\">Joe Franzetta<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.ringdigital.tv\/\" target=\"_blank\" rel=\"noopener\" title=\"Ring Digital\"><span style=\"font-weight: 400;\">Ring Digital<\/span><\/a><span style=\"font-weight: 400;\">\u2019s <\/span><a href=\"https:\/\/www.linkedin.com\/in\/brianlring\/\" target=\"_blank\" rel=\"noopener\" title=\"Brian Ring\"><span style=\"font-weight: 400;\">Brian Ring<\/span><\/a><span style=\"font-weight: 400;\"> speculate on the many possible futures of multiview streaming in this clip from <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLcSb1s2U3uyD8_NA2OxkGzq7vo7-5zngD\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Multiview Sports as UX Differentiator<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ring invites Guilleautot to have the first word on the topic, referencing <\/span><a href=\"https:\/\/www.ateme.com\/fan-engagement\/\" target=\"_blank\" rel=\"noopener\" title=\"Ateme\u2019s multiview and sports stream personalization capabilities\"><span style=\"font-weight: 400;\">Ateme\u2019s multiview and sports stream personalization capabilities<\/span><\/a><span style=\"font-weight: 400;\"> and the multiview insurgency in the DTC sports streaming mainstream. \u201cOne of the things that you guys do really well is the multi-view feature,&#8221; he says. &#8220;You&#8217;ve got <\/span><a href=\"https:\/\/thewaltdisneycompany.com\/espn-dtc-fox-one-bundle\/\" target=\"_blank\" rel=\"noopener\" title=\"Fox One now pitching DTC\"><span style=\"font-weight: 400;\">Fox One now pitching DTC<\/span><\/a><span style=\"font-weight: 400;\">, you&#8217;ve got <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/ESPNs-Balancing-Act-Inside-the-New-All-in-One-DTC-App-171126.aspx\" target=\"_blank\" rel=\"noopener\" title=\"espn dtc app\"><span style=\"font-weight: 400;\">ESPN pitching DTC<\/span><\/a><span style=\"font-weight: 400;\">. How important is multiview to the future of those apps?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;There is such a proliferation of content,&#8221; Guilleautot replies. &#8220;It&#8217;s everywhere and I think customers are now looking for a differentiator more than ever. People need a more engaging experience and I think everyone&#8217;s expectations of what a good experience is have changed, especially younger audiences. They want something that is <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Highlights-First-How-to-Leverage-Gen-AI-for-Personalized-Short-Form-Sports-Experiences-168300.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Highlights First: How to Leverage Gen AI for Personalized Short-Form Sports Experiences\">personalized<\/a>, that is tailored. But also there needs to be a why factor. There needs to be something different that will drag the customer to watch those specific channels. And I think multiview is something that is gaining popularity.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multiview of course means different things to different viewers and in different apps, of course, whether it means splitting screen real estate between different live games or switching between multiple angles on the same game. &#8220;With picture-in-picture you&#8217;re built to do a lot of cool things and it allows you to basically select what you want to watch. And I think this is something that brings a lot of value and is a key differentiator. It grabs more viewers and reduces churn and it&#8217;s really invaluable in this time where there&#8217;s an ocean of content and no one knows what to watch. &#8220;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Extolling the virtues of multiangle viewing of a single game, Guilleautot goes on to say, &#8220;If you know my favorite sport, I can watch that angle that I want where I can see my team and I have a dedicated commentary. So if you have an NFL game or a hockey game and you have your commentary from your team and you can watch it with the main feed, those kinds of things can be very strong differentiators. And I think that&#8217;s where Ateme comes in. We have a strong history of really trying to push the boundaries of what the good customer experience is. Historically, we were the first to bring <\/span><a href=\"https:\/\/www.ateme.com\/press\/canal-achieves-low-latency-and-uhd-quality-streaming-with-atemes-nea-solution\/\" target=\"_blank\" rel=\"noopener\" title=\"low-latency streaming to wide audiences with Canal+ in France\"><span style=\"font-weight: 400;\">low-latency streaming to wide audiences with Canal+ in France<\/span><\/a><span style=\"font-weight: 400;\"> more than 10 years ago. And then more recently, last year we experimented with immersive and then we were one of the <\/span><a href=\"https:\/\/www.ateme.com\/press\/ateme-propels-spatial-computing-with-titan-encoders-for-apple-vision-pro\/\" target=\"_blank\" rel=\"noopener\" title=\"ateme apple vision pro\"><span style=\"font-weight: 400;\">Day One partners for AR with the Apple Vision Pro<\/span><\/a><span style=\"font-weight: 400;\">. So we just keep pushing the boundaries and making sure that we enable good customer end user experiences in streaming.&#8221;\u00a0<\/span><\/p>\n<h2><strong>Leaning Back in the (Tech) Director&#8217;s Chair<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While describing himself as a \u201cbig fan\u201d of Ateme products, Guinan takes exception to Guilleautot\u2019s assertion that the opportunity to switch angles and audio tracks in real time is likely to enhance the viewing experience for a broad swath of sports fans, David Guinan \u201cLet&#8217;s be frank [about] multi-screen viewing,&#8221; he says. &#8220;I don&#8217;t think anybody wants to be a technical director. However, for betting, and it&#8217;s incredible. If you&#8217;re a degenerate gambler,&#8221; Guinan quips, &#8220;being able to<\/span><a href=\"https:\/\/support.espn.com\/hc\/en-us\/articles\/360000070892-Setting-Your-Lineup\" target=\"_blank\" rel=\"noopener\" title=\"espn fantasy lineup\"><span style=\"font-weight: 400;\"> have your fantasy lineup automatically selected<\/span><\/a><span style=\"font-weight: 400;\">\u2014what a company called Maestro is doing that&#8217;s powering ESPN\u2014where you can actually feed it your season-long fantasy [team] and it will choose the actual images and video streams based on what you&#8217;re watching, but also who&#8217;s in your lineup. That&#8217;s incredible, and especially with low latency, you&#8217;re onto something.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cExactly,&#8221; Guilleautot agrees. If you can deliver &#8220;low latency, then someone will find a way to make a buck.&#8221;\u00a0<\/span><\/p>\n<h2><strong>Multiple Angles on Multiview<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Franzetta concurs that multiview is indeed a topic that demands to be examined from multiple angles, given the range of potential applications and the complexity inherent in implementing them. \u201c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Multi-view has a lot of different aspects to it,&#8221; he says. &#8220;You can have multiple views from one event. You can have multiple events from within one app, or you can have multiple events that are in different apps. Trying to put all of those different pieces together and do it client side whether on a device or on an operating system or whatever it might be, you&#8217;re letting people choose as opposed to compositing on the server side and sending it down. There are a lot of different complexities there and a lot of different use cases. And I think some of them have more rights issues than others.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the challenge of delivering any UX enhancement that gives users more control and more options for how they experience a game is to make sure &#8220;streaming is as easy [for the user] as linear. You&#8217;re sitting there on Saturday afternoon watching college football in a linear environment and you can switch back and forth pretty easily. Streaming can be challenging. So that&#8217;s one of the things that we think about and we&#8217;re trying to address [<a href=\"https:\/\/cordcuttersnews.com\/rokus-new-build-your-own-multiview-feature-set-to-expand-to-more-apps-like-youtube-tv-sling-tv-hulu-live-more-after-fubo-launch\/\" target=\"_blank\" rel=\"noopener\" title=\"Roku\u2019s New \u201cBuild Your Own Multiview\u201d Feature Set \">at Roku<\/a>]. And then the other piece of it is just trying to go beyond what the linear environment could provide and add interactive features, personalization, other revenue streams, and opportunities that are layered onto the experience that go beyond what linear can do. 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Do viewers really want to tech-direct the games they watch or follow multiple games at once? Is it most valuable to gamblers? Ateme\u2019s Francois Guilleautot, Major League Table Tennis\u2019s [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4167","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=4167"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/4169"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=4167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=4167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=4167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}