{"id":4174,"date":"2025-12-09T23:36:36","date_gmt":"2025-12-09T18:36:36","guid":{"rendered":"https:\/\/paknews.centers.pk\/which-streaming-features-matter-most-to-bettors-and-other-sports-fans\/"},"modified":"2025-12-09T23:36:36","modified_gmt":"2025-12-09T18:36:36","slug":"which-streaming-features-matter-most-to-bettors-and-other-sports-fans","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/which-streaming-features-matter-most-to-bettors-and-other-sports-fans\/","title":{"rendered":"Which Streaming Features Matter Most to Bettors and Other Sports Fans?"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"RkaO5jlyxg8\"><iframe title=\"Which Features Matter Most to Bettors and Other Sports Streaming Fans?\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/RkaO5jlyxg8?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">From the ultra-low latency that effective prop betting requires to more curated and personalized experiences, today\u2019s sports fans bring a complex array of demands to their live sports streams, as <\/span><a href=\"https:\/\/www.linkedin.com\/in\/christytanner\/\" target=\"_blank\" rel=\"noopener\" title=\"Swerve Sports\u2019 Christy Tanner\"><span style=\"font-weight: 400;\">Swerve Sports\u2019 Christy Tanner<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/leslie-falbo-6569031b\/\" target=\"_blank\" rel=\"noopener\" title=\"Transmit\u2019s Leslie Falbo\"><span style=\"font-weight: 400;\">Transmit\u2019s Leslie Falbo<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/victoria-tuzova\/\" target=\"_blank\" rel=\"noopener\" title=\"Elecard\u2019s Victoria Tuzova\"><span style=\"font-weight: 400;\">Elecard\u2019s Victoria Tuzova<\/span><\/a><span style=\"font-weight: 400;\"> discuss in this clip from Women in Streaming Media\u2019s Industry Insights session at <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Ensuring Bets Are Synced With Content\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tuzova, head of strategic partnerships and market outreach at <\/span><a href=\"https:\/\/www.elecard.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Elecard\"><span style=\"font-weight: 400;\">Elecard<\/span><\/a><span style=\"font-weight: 400;\">, opens the conversation by asking, \u201cWhat do you think is the biggest shift that fans are really asking for today? Maybe there is some key feature that they would like to see right now.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tanner, chair of <\/span><a href=\"https:\/\/swerve.tv\/\" target=\"_blank\" rel=\"noopener\" title=\"Swerve Sports\"><span style=\"font-weight: 400;\">Swerve Sports<\/span><\/a><span style=\"font-weight: 400;\">, points to <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/Media-Over-QUIC-and-the-Future-of-High-Quality-Low-Latency-Streaming-167165.aspx\" target=\"_blank\" rel=\"noopener\" title=\"media over quic and the future of high-quality low latency streaming\"><span style=\"font-weight: 400;\">low latency<\/span><\/a><span style=\"font-weight: 400;\"> as the most important aspect of sports streaming because it affects <a href=\"https:\/\/www.streamingmediaglobal.com\/Articles\/News\/Featured-News\/Gambling-on-Sports-Is-a-Sure-Bet-for-Streamers-156032.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Gambling on Sports Is a Sure Bet for Streamers\">gambling<\/a>. \u201cIf your bets aren\u2019t taking place in a timely manner, in sync with the content, then we\u2019re going to lose Gen Z because from the research that we\u2019ve done at Swerve, more than 35% of Gen Z is gambling while watching sports,\u201d she notes, clarifying that Gen Z means viewers that are about 16 to 29 years old. \u201cI think in terms of the biggest feature that has the most [opportunity] to make or break a platform or an event, it\u2019s really latency because you\u2019ll have a lot of upset people if their sports betting isn\u2019t going according to plan.\u201d<\/span><\/p>\n<h2><strong>The Effectiveness of In-Stream Ads<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Falbo, VP of publisher development at <\/span><a href=\"https:\/\/www.transmit.live\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Transmit<\/span><\/a><span style=\"font-weight: 400;\">, agrees, noting that because people are betting as they\u2019re watching\u2014which is emblematic of <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/How-the-Gen-Z-Playbook-Is-Reshaping-Next-Gen-Sports-Streaming-170812.aspx\" target=\"_blank\" rel=\"noopener\" title=\"gen z and next-gen sports streaming\"><span style=\"font-weight: 400;\">today\u2019s constant distractions<\/span><\/a><span style=\"font-weight: 400;\">\u2014attention is an important aspect to think about too. \u201cFor me, I love Penn State. I want to watch every single play,\u201d she shares. \u201cI\u2019m constantly looking at my TV screen, looking at my phone, looking at my kids for something, [and] back to my TV.\u201d She says monetization is changing to adjust to this new reality. \u201cBecause right now, when I\u2019m being distracted and I get that two-minute ad break, that is my perfect invitation to turn my brain off from that screen and focus on everything else going on. And advertisers know this, right? They know they\u2019re losing the viewer right when their ad starts,\u201d Falbo notes. \u201cSo we\u2019re seeing these in-stream ads \u2026 coming into play because it\u2019s taking these moments and aligning with what\u2019s happening on the screen versus taking you out of the game. And it\u2019s giving the chance for the fans to stay more engaged, and advertisers win when [they\u2019re] more engaged.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She adds that Transmit is noticing that in-stream ads are outperforming traditional ad breaks in various ways\u2014return on ad spend, better brand recall, etc. \u201cSo in a time where there are Gen Z and other generations gambling, changing their brains, all features are at their fingertips. We need to keep their attention where it starts. It starts with the game. Let\u2019s have their eyes on glass while we\u2019re monetizing and keep that attention at the focus,\u201d Falbo emphasizes.\u00a0<\/span><\/p>\n<h2><strong>A New Angle on Personalization<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tanner makes sure to clarify that she didn\u2019t mean in her original comment that Gen Z is the only generation to gamble. She says the practice is tied to sharing big moments quickly to social media platforms. It\u2019s all a type of <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Columns\/Future-in-Focus\/Personalization-Is-More-Than-What-You-Think-It-Can-Be-160861.aspx\" target=\"_blank\" rel=\"noopener\" title=\"sports streaming personalization\"><span style=\"font-weight: 400;\">personalization<\/span><\/a><span style=\"font-weight: 400;\">, she believes. \u201cIf we assume that everyone\u2019s using one or more additional screens besides the one that they\u2019re watching the event on, I think that making the most of those moments\u2014whether it\u2019s for advertising purposes, for attention purposes\u2014to drive discovery while a great game is being played, or a great competition is happening\u201d is key \u201cwhen there are so many other options,\u201d Tanner says.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">She acknowledges that this is \u201cnot how we tend to think about personalization, but making sure that you\u2019re in front of the fan, wherever that fan is, whether it is on social or on the platform where they\u2019re watching your game, is very important. And I think we\u2019ll see more integration there as we move forward.\u201d<\/span><\/p>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\"\/><br \/>\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/167595-2025-Cover-Images-ORG.png\" alt=\"Streaming Covers\">-->\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-AI-Can-Enhance-Value-for-Embedded-Brands-in-Sports-Streaming-172732.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/336053-ai-enhance-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-AI-Can-Enhance-Value-for-Embedded-Brands-in-Sports-Streaming-172732.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">How AI Can Enhance Value for Embedded Brands in Sports Streaming<\/a><\/h3>\n<p>&#13;<br \/>\n                Beyond supporting safety and alignment for streams monetized through integrated branding, AI creates a number of new possibilities for enhancing brand value, like a logo imposed on a sponsored athlete&#8217;s shoe, according to Global Logic&#8217;s Scott Davis, who digs into the emerging opportunities and strategic use cases as well as progressive innovations in ad integrations leveraging AI in specific sports in this discussion with Chris Pfaff Tech Media&#8217;s Chris Pfaff at Streaming Media 2025.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    09 Dec 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/How-Sports-Betting-Apps-Are-Gamifying-the-TV-Sports-Viewing-Experience-172115.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/137829-Soccer-OTT-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/How-Sports-Betting-Apps-Are-Gamifying-the-TV-Sports-Viewing-Experience-172115.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">How Sports Betting Apps Are Gamifying the TV Sports Viewing Experience<\/a><\/h3>\n<p>&#13;<br \/>\n                Sports apps are having a ripple effect across connected TV. 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<\/p>\n<section class=\"vendor_container\">&#13;<\/p>\n<ul>&#13;<br \/>\n    &#13;<\/p>\n<li>&#13;\n<div id=\"pnlCategoryIndex\">\n<p>                <a id=\"MainContentPlaceHolder_ctl02_ctl00_rptCompanies_lnkCompanyImage_0\" title=\"Elecard LLC\" href=\"https:\/\/www.streamingmedia.com\/Sourcebook\/Elecard-LLC-6545.aspx\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/CompanyImages\/121033-Elecard_logo.png-ORG.png\"\/><\/a><\/p>\n<\/div>\n<p>&#13;\n        <\/li>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<li>&#13;\n<div id=\"pnlCategoryIndex\">\n<p>                <a id=\"MainContentPlaceHolder_ctl02_ctl00_rptCompanies_lnkCompanyImage_1\" title=\"StreamS\/Modulation Index, LLC.\" href=\"https:\/\/www.streamingmedia.com\/Sourcebook\/StreamS-Modulation-Index-LLC.-5659.aspx\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/CompanyImages\/104082-StreamS-Logo-4.png-ORG.png\"\/><\/a><\/p>\n<\/div>\n<p>&#13;\n        <\/li>\n<p>&#13;<br \/>\n    &#13;\n        <\/ul>\n<p>&#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172725\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>From the ultra-low latency that effective prop betting requires to more curated and personalized experiences, today\u2019s sports fans bring a complex array of demands to their live sports streams, as Swerve Sports\u2019 Christy Tanner, Transmit\u2019s Leslie Falbo, and Elecard\u2019s Victoria Tuzova discuss in this clip from Women in Streaming Media\u2019s Industry Insights session at Streaming [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4174","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=4174"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/4176"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=4174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=4174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=4174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}