{"id":4225,"date":"2025-12-10T21:32:11","date_gmt":"2025-12-10T16:32:11","guid":{"rendered":"https:\/\/paknews.centers.pk\/smpte-releases-updated-engineering-report-on-artificial-intelligence-and-the-media\/"},"modified":"2025-12-10T21:32:11","modified_gmt":"2025-12-10T16:32:11","slug":"smpte-releases-updated-engineering-report-on-artificial-intelligence-and-the-media","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/smpte-releases-updated-engineering-report-on-artificial-intelligence-and-the-media\/","title":{"rendered":"SMPTE Releases Updated Engineering Report on Artificial Intelligence and the Media"},"content":{"rendered":"


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WHITE PLAINS, N.Y. \u2014 Dec 10, 2025 \u2014 SMPTE\u00ae, <\/span><\/strong>the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), have released a comprehensive document on Artificial Intelligence (AI) and its affect on the media. The document was the result of a task force on AI standards in Media that began in 2020 and is an updated version of the Engineering Report released in 2023.<\/span><\/p>\n

\u201cThe AI in Media landscape is evolving at an unprecedented pace, and the SMPTE AI Taskforce remains committed to keep up with this transformation,\u201d said SMPTE Standards Director Thomas Bause Mason. \u201cThe revision to the Engineering Report reflects new developments such as the Model Context Protocol (MCP), enhanced security considerations, open source in AI, and emerging frameworks like ISO\/IEC 42001 among others. By incorporating these updates, we aim to provide the industry with clear guidance on AI\/ML as well as interoperable AI practices for media workflows.\u201d<\/span><\/p>\n

This report was created to provide media professionals with a background of both AI and Machine Learning (ML). It begins with a technical understanding of the two technologies followed by the effect they will likely have on the media landscape. The report then moves on to examine AI ethics and ends by discussing the role that standards can play in AI\/ML\u2019s future.<\/span><\/p>\n

“After publishing the initial version of the report, we quickly recognized that fast-breaking developments in AI necessitated updates to the content to keep it relevant,\u201d said task force co-chair and AMD Fellow, Fred Walls. \u201cI am grateful for the dedication of SMPTE’s Task Force on AI and Media in curating this information and appreciate SMPTE’s leadership in keeping the industry informed and advancing media-related AI standards.”<\/span><\/p>\n

Drafting this report was a joint effort by SMPTE and the ETC with support from the EBU. Members and non-members of SMPTE can access the document for free on the<\/span> <\/span>SMPTE website<\/span><\/a>.<\/span><\/p>\n

Those interested in becoming part of the SMPTE Standards community can find more information <\/span>here<\/span>.<\/span><\/p>\n

Further information about SMPTE is online at?<\/span>smpte.org<\/span>.<\/span><\/p>\n

Further information about ETC is online at <\/span>ETC (etcenter.org)<\/span>.<\/span><\/p>\n

Further information about EBU is online at <\/span>https:\/\/www.ebu.ch\/home<\/a><\/span>.<\/span><\/p>\n

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About SMPTE<\/span><\/strong>\u00ae<\/sup><\/span><\/strong><\/p>\n

SMPTE is the global society of media professionals, technologists, and engineers working in the digital entertainment industry. The Society fosters a diverse and engaged membership from both the technology and creative communities, delivering vast educational offerings, technical conferences, and exhibitions, the SMPTE <\/span>Motion Imaging Journal<\/span><\/em>, and access to a rich network of colleagues essential to their career success. As an internationally recognized standards organization, SMPTE also provides a vital technical framework of engineering standards and guidelines that allow the seamless creation, management, and delivery of media for art, entertainment, and education worldwide.<\/span><\/p>\n

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WHITE PLAINS, N.Y. \u2014 Dec 10, 2025 \u2014 SMPTE\u00ae, the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), have released a comprehensive document on Artificial Intelligence (AI) and its affect on the media. The document was the result of a task force […]<\/p>","protected":false},"author":1,"featured_media":4226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4225","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=4225"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/4226"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=4225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=4225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=4225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}