{"id":4329,"date":"2025-12-12T01:21:01","date_gmt":"2025-12-11T20:21:01","guid":{"rendered":"https:\/\/paknews.centers.pk\/is-streaming-delivering-the-audience-data-publishers-demand\/"},"modified":"2025-12-12T01:21:01","modified_gmt":"2025-12-11T20:21:01","slug":"is-streaming-delivering-the-audience-data-publishers-demand","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/is-streaming-delivering-the-audience-data-publishers-demand\/","title":{"rendered":"Is Streaming Delivering the Audience Data Publishers Demand?"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"BgU9XYgMoI8\"><iframe title=\"Is Streaming Delivering the Audience Data Publishers Demand?\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/BgU9XYgMoI8?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/natashapotashnik\/\" target=\"_blank\" rel=\"noopener\" title=\"Vevo\u2019s Natasha Potashnik\"><span style=\"font-weight: 400;\">Vevo\u2019s Natasha Potashnik<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/sara-sinclair-phd-9328a865\/\" target=\"_blank\" rel=\"noopener\" title=\"TVIQ\u2019s Sara Sinclair\"><span style=\"font-weight: 400;\">TVIQ\u2019s Sara Sinclair<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/bruno-giner\/\" target=\"_blank\" rel=\"noopener\" title=\"NPAW\u2019s Bruno Giner\"><span style=\"font-weight: 400;\">NPAW\u2019s Bruno Giner<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/nadinekrefetz\/\" target=\"_blank\" rel=\"noopener\" title=\"Reality Software\u2019s Nadine Krefetz\"><span style=\"font-weight: 400;\">Reality Software\u2019s Nadine Krefetz<\/span><\/a><span style=\"font-weight: 400;\"> discuss the key data points publishers demand to understand their audiences better and where and why what streaming delivers continues to fall short for some publishers in this clip from <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Making Sense of the Existing Data<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Krefetz, head of <\/span><a href=\"https:\/\/realitysoftware.com\/index.html\" target=\"_blank\" rel=\"noopener\" title=\"Reality Software\"><span style=\"font-weight: 400;\">Reality Software<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.streamingmedia.com\/Authors\/6837-Nadine-Krefetz.htm\" target=\"_blank\" rel=\"noopener\" title=\"nadine krefetz streaming media\"><span style=\"font-weight: 400;\">a contributing editor<\/span><\/a><span style=\"font-weight: 400;\"> at Streaming Media, opens the discussion by asking, \u201cWhen you work with your customers, what\u2019s the most important thing you can tell them about data? Or what is the data that they have the [most] questions about?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giner, VP of sales, global, at <\/span><a href=\"https:\/\/npaw.com\/\" target=\"_blank\" rel=\"noopener\" title=\"NPAW\"><span style=\"font-weight: 400;\">NPAW<\/span><\/a><span style=\"font-weight: 400;\">, a streaming video analytics platform, says his company tracks everything: \u201call the behaviors of all the users, all devices, all the impressions, all the conversions,\u201d and more. Making sense of data is the main goal: \u201cwhy this user is interacting with this ad, why this placement works better than that other placement, why this content offers better results with this kind of publisher, and so on.\u201d He says those kinds of correlations are most interesting. \u201cAnd usually the challenge is to be well-supported by standardization, metadata, and so on that gives you the capability to understand, really, what happens.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=171864\" target=\"_blank\" rel=\"noopener\" title=\"Vevo&#039;s Natasha Potashnik Talks Metadata and Streaming Monetization at Streaming Media 2025\">Potashnik<\/a>, head of data, research, and measurement at <\/span><a href=\"https:\/\/www.hq.vevo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Vevo\"><span style=\"font-weight: 400;\">Vevo<\/span><\/a><span style=\"font-weight: 400;\">, a streaming video network, jumps in to add, \u201cI think in this more <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/The-Rise-of-Ethical-Impressions-When-AdTech-Meets-Social-Impact-171592.aspx\" target=\"_blank\" rel=\"noopener\" title=\"when adtech meets social impact\"><span style=\"font-weight: 400;\">adtech<\/span><\/a><span style=\"font-weight: 400;\"> context, we might lose sight of another really important data set for monetization, which is <\/span><a href=\"https:\/\/www.destinationcrm.com\/\" target=\"_blank\" rel=\"noopener\" title=\"CRM\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.ibm.com\/think\/topics\/order-management\" target=\"_blank\" rel=\"noopener\" title=\"OMS\"><span style=\"font-weight: 400;\">OMS<\/span><\/a><span style=\"font-weight: 400;\">. The data sets about the people \u2026 who are managing the campaigns, but then who are ultimately selling, that\u2019s a very important data set that\u2019s extremely messy because of all the human manual data entry involved, but it\u2019s critical for any media company that has an ad sales team.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Krefetz turns to Sinclair, VP of ad platforms at <\/span><a href=\"https:\/\/tviq.io\/\" target=\"_blank\" rel=\"noopener\" title=\"TVIQ\"><span style=\"font-weight: 400;\">TVIQ<\/span><\/a><span style=\"font-weight: 400;\">, a CTV adtech company. \u201cAre you the odd person out right now? So, data can be any number of things, but is there something else that you want to add that these guys didn\u2019t yet touch on?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sinclair replies that \u201cthere\u2019s often a conversation about the lack of data from platforms or in monetization and the frustrations around that for even identifying who their audience is or what their content is doing, so we have quite a few conversations about frustration for this promised land of data.\u201d<\/span><\/p>\n<h2><strong>A Lack of Data<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Krefetz decides to focus next on the largest industry trends, jumping off of what Sinclair mentioned about a lack of data. \u201cI think that one of the things that people think about is, I can target things now \u2026 really well, because there\u2019s data somewhere. Is that actually just a fallacy that everyone has to stop putting forth, that there\u2019s areas obviously where there is no data?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potashnik provides a perspective from \u201cthe agency side,\u201d when she used to work \u201cwith a lot of different clients on targeting solutions, incorporating data sets. One thing that I noticed is an incredible reliance on <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Metas-Earnings-Call-Hints-At-the-Future-of-CTV-Advertising-171103.aspx\" target=\"_blank\" rel=\"noopener\" title=\"future of ctv advertising meta\"><span style=\"font-weight: 400;\">Meta<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/QA-Googles-Shalini-Govil-Pai-Talks-the-Future-of-Android-TV-169759.aspx\" target=\"_blank\" rel=\"noopener\" title=\"future of android tv\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> ads. And those folks have very high-fidelity audience segments, because it\u2019s their first-party data\u2014what people are searching for, what \u2026 social media posts they\u2019re engaging in.\u201d Translating that to CTV could be identifying audiences such as \u201cpet owners\u201d or \u201chorror movie fans,\u201d Potashnik continues. \u201cAnd you just assume, if you are a more naive buyer, that is as high quality of an audience as you would purchase on Meta. And it\u2019s not.\u201d The point is to find out if the existing data is high-quality data: \u201cIs it really going to be performing, ultimately, for the advertiser? That\u2019s a big question mark. And the answer can vary I think depending on the vendor you\u2019re talking about.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Krefetz asks Potashnik to summarize why data may be missing. She points to fragmentation, adding, \u201cAnd I also think it\u2019s the way distribution works, at least for the FAST-channel ecosystem. A lot of that is gatekept by the partners that are distributing, and it\u2019s their data and they want to hold onto it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sinclair requests to jump in, and Krefetz obliges. Sinclair wants to build on Potashnik\u2019s last point. \u201cThe first thing [you do when] you buy a new TV, you download an app, [and] they ask for your email address, so your name or your age, that never makes it to the publisher, right? That is gatekept; it\u2019s first-party data that it\u2019s super important for them \u2026 having an authenticated user.\u201d Sinclair says that this data is siloed, especially in FAST, and \u201cyou don\u2019t have the same first-party access that the platform does when they\u2019re making the same sale.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026\" target=\"_blank\" rel=\"noopener\" title=\"Join us February 24-26, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!\"><em><span style=\"font-weight: 400;\">Join us February 24-26, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! 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Ateme&#8217;s Francois Guilleautot, Major League Table Tennis&#8217;s David Guinan, Roku&#8217;s Joe Franzetta, and Ring Digital&#8217;s Brian Ring speculate on the many possible futures of multiview streaming in this clip from Streaming Media 2025.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    08 Dec 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_2\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Which-Streaming-Features-Matter-Most-to-Bettors-and-Other-Sports-Fans-172725.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/336050-which-streaming-features-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_2\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Which-Streaming-Features-Matter-Most-to-Bettors-and-Other-Sports-Fans-172725.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Which Streaming Features Matter Most to Bettors and Other Sports Fans?<\/a><\/h3>\n<p>&#13;<br \/>\n                From the ultra-low latency that effective prop betting requires to more curated and personalized experiences, today&#8217;s sports fans bring a complex array of demands to their live sports streams, as Swerve Sports&#8217; Christy Tanner, Transmit&#8217;s Leslie Falbo, and Elecard&#8217;s Victoria Tuzova discuss in this clip from Women in Streaming Media&#8217;s Industry Insights session at Streaming Media 2025.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    08 Dec 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172796\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Vevo\u2019s Natasha Potashnik, TVIQ\u2019s Sara Sinclair, NPAW\u2019s Bruno Giner, and Reality Software\u2019s Nadine Krefetz discuss the key data points publishers demand to understand their audiences better and where and why what streaming delivers continues to fall short for some publishers in this clip from Streaming Media 2025. Making Sense of the Existing Data Krefetz, head [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=4329"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/4331"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=4329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=4329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=4329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}