{"id":4336,"date":"2025-12-12T04:40:05","date_gmt":"2025-12-11T23:40:05","guid":{"rendered":"https:\/\/paknews.centers.pk\/brand-safety-and-high-school-sports-streaming-monetization\/"},"modified":"2025-12-12T04:40:05","modified_gmt":"2025-12-11T23:40:05","slug":"brand-safety-and-high-school-sports-streaming-monetization","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/brand-safety-and-high-school-sports-streaming-monetization\/","title":{"rendered":"Brand Safety and High School Sports Streaming Monetization"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"NTHfM1FdcCU\"><iframe title=\"Brand Safety and High School Sports Streaming Monetization\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/NTHfM1FdcCU?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">For ubiquitous high school sports streamer <\/span><a href=\"https:\/\/www.hudl.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Hudl\"><span style=\"font-weight: 400;\">Hudl<\/span><\/a><span style=\"font-weight: 400;\">\u2014which, according to <\/span><a href=\"https:\/\/www.linkedin.com\/in\/adam-gouttierre-0b6904\/\" target=\"_blank\" rel=\"noopener\" title=\"hudl VP of media Adam Gouttierre\"><span style=\"font-weight: 400;\">VP of media Adam Gouttierre<\/span><\/a><span style=\"font-weight: 400;\">, broadcasts 5,000 football games every Friday night of the season and hosts high school highlights on almost every active NFL player\u2014monetizing content means embedding brands in their streams that align closely with the content. They are primarily \u201clocker room brands\u201d such as Gatorade and Nike that are not only relevant to sports, but also aspirational for the athletes in that they\u2019re also associated with established stars at higher levels. In this clip from <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\">, Gouttierre and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chrispfaff\/\" target=\"_blank\" rel=\"noopener\" title=\"Chris Pfaff of Chris Pfaff Tech Media\"><span style=\"font-weight: 400;\">Chris Pfaff of Chris Pfaff Tech Media<\/span><\/a><span style=\"font-weight: 400;\"> discuss the importance of matching brands with content when your audience is predominantly \u201ccommunities of passion.\u201d<\/span><\/p>\n<h2><strong>Brand Partnerships\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff asks Gouttierre to speak about <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/How-Brands-Can-Succeed-With-Sponsored--Live-Video-Experiences-133156.aspx\" target=\"_blank\" rel=\"noopener\" title=\"how brands cAn succeed with sponsored live sports experiences\"><span style=\"font-weight: 400;\">brand safety<\/span><\/a><span style=\"font-weight: 400;\"> with his clientele. He wonders how long <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/QA-Hudl-VP-Media-Adam-Talks-High-School-Sports-Streaming-Hyperlocal-Fan-Loyalty-and-Burgeoning-Brand-Support-171014.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Q&amp;A: Hudl VP Media Adam Talks High School Sports Streaming, Hyperlocal Fan Loyalty, and Burgeoning Brand Support\"><span style=\"font-weight: 400;\">Hudl<\/span><\/a><span style=\"font-weight: 400;\"> has been using embedded brand sponsorship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gouttierre says it\u2019s been part of live for about three years. \u201cWe also have 12 million highlights a year. And a lot of those highlights are created by athletes. And so we\u2019ve had longer partnerships with Nike and Gatorade that want to reach that audience,\u201d he notes. He describes Nike\u2019s sponsorship approach: \u201cthey want to reach active athletes in context\u201d and during live.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Gatorade, Hudl did a sponsorship called Fueling Greatness. \u201cHudl\u2019s been around for almost 20 years, and that means almost every NFL athlete\u2014every NFL athlete but one, he\u2019s a punter from Australia\u2014has their highlights on Hudl. [We have a] majority of WNBA stars, majority of NBA stars,\u201d Gouttierre explains. He gets back to Gatorade: \u201cSo Fueling Greatness with Gatorade was Caitlin Clark, Jayson Tatum, and Josh Allen. Three stars \u2026 with three different sports. We mashed up their Hudl highlights from when they were in high school with their professional highlights, and it was a really great piece of branded content and then delivered that back on the Hudl platform to athletes and in the live sporting event.\u201d It created full-circle moments for both the content and the athletes\u2019 careers, he says.\u00a0<\/span><\/p>\n<h2><strong>Like Guerrilla Marketing\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff points out that this approach is similar to guerrilla marketing \u201cbecause you\u2019re getting in with these different leagues as well.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAbsolutely,\u201d Gouttierre agrees. He describes the term Hudl uses for companies such as Nike and Gatorade, which is \u201clocker room brands,\u201d because athletes request to work with those brand due to their aspirational feel. Seeing Caitlin Clark\u2019s high school highlights could inspire college-bound athletes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pfaff jokes, \u201c[W]hen I think of \u2018locker room,\u2019 I think AXE body spray. You should work on that one.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gouttierre laughs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBut I think that\u2019s an interesting way that you \u2026 have really backed into what is essentially a massive way to organically integrate these brands into what you\u2019re doing,\u201d Pfaff praises him.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe NFL, for context, we\u2019re not competing with them,\u201d Gouttierre notes. \u201cThey\u2019ll have 16 games across the weekend. We\u2019ll have close to 5,000 football games on a Friday night. And so it\u2019s changing mindsets on [how] you can reach high school youth sports at scale. \u2026 You can reach these communities of passion at scale in cool ways.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026\" target=\"_blank\" rel=\"noopener\" title=\"Join us February 24-26, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!\"><em>Join us February 24-26, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!<\/em><\/a><\/span><\/p>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\"\/><br \/>\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/167595-2025-Cover-Images-ORG.png\" alt=\"Streaming Covers\">-->\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-AI-Can-Enhance-Value-for-Embedded-Brands-in-Sports-Streaming-172732.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/336053-ai-enhance-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-AI-Can-Enhance-Value-for-Embedded-Brands-in-Sports-Streaming-172732.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">How AI Can Enhance Value for Embedded Brands in Sports Streaming<\/a><\/h3>\n<p>&#13;<br \/>\n                Beyond supporting safety and alignment for streams monetized through integrated branding, AI creates a number of new possibilities for enhancing brand value, like a logo imposed on a sponsored athlete&#8217;s shoe, according to Global Logic&#8217;s Scott Davis, who digs into the emerging opportunities and strategic use cases as well as progressive innovations in ad integrations leveraging AI in specific sports in this discussion with Chris Pfaff Tech Media&#8217;s Chris Pfaff at Streaming Media 2025.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    09 Dec 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Multiview-and-the-Future-of-DTC-Sports-Streaming-Apps-172727.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/336051-multiview-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Multiview-and-the-Future-of-DTC-Sports-Streaming-Apps-172727.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Multiview and the Future of DTC Sports Streaming Apps<\/a><\/h3>\n<p>&#13;<br \/>\n                How critical to the future of the live sports streaming experience is multiview, now touted as a key feature in a growing number of DTC apps? 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They are primarily \u201clocker room brands\u201d such [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4336","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=4336"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/4338"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=4336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=4336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=4336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}