{"id":4738,"date":"2025-12-17T01:15:08","date_gmt":"2025-12-16T20:15:08","guid":{"rendered":"https:\/\/paknews.centers.pk\/how-to-leverage-ai-in-streaming-ad-tech-in-2026\/"},"modified":"2025-12-17T01:15:08","modified_gmt":"2025-12-16T20:15:08","slug":"how-to-leverage-ai-in-streaming-ad-tech-in-2026","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/how-to-leverage-ai-in-streaming-ad-tech-in-2026\/","title":{"rendered":"How to Leverage AI in Streaming Ad Tech in 2026"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"H3KNgcmFwOw\"><iframe title=\"How to Leverage AI in Streaming Ad Tech in 2026\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/H3KNgcmFwOw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/AI-and-Adtech-in-Operation-171358.aspx\" target=\"_blank\" rel=\"noopener\" title=\"ad tech use cases\"><span style=\"font-weight: 400;\">ad tech use cases<\/span><\/a><span style=\"font-weight: 400;\"> for increasing under-the-hood efficiency in streaming monetization applications. <\/span><a href=\"https:\/\/www.linkedin.com\/in\/sargeway\/\" target=\"_blank\" rel=\"noopener\" title=\"Sargeway\u2019s Sarge Sargent\"><span style=\"font-weight: 400;\">Sargeway\u2019s Sarge Sargent<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/amitshetty\/\" target=\"_blank\" rel=\"noopener\" title=\"Fox\u2019s Amit Shetty\"><span style=\"font-weight: 400;\">Fox\u2019s Amit Shetty<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/inderpreetsandhu\/\" target=\"_blank\" rel=\"noopener\" title=\"Google\u2019s Inderpreet Sandhu\"><span style=\"font-weight: 400;\">Google\u2019s Inderpreet Sandhu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/shailley\/\" target=\"_blank\" rel=\"noopener\" title=\"IAB Tech Lab\u2019s Shailley Singh\"><span style=\"font-weight: 400;\">IAB Tech Lab\u2019s Shailley Singh<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/nadinekrefetz\/\" target=\"_blank\" rel=\"noopener\" title=\"Reality Software\u2019s Nadine Krefetz\"><span style=\"font-weight: 400;\">Reality Software\u2019s Nadine Krefetz<\/span><\/a><span style=\"font-weight: 400;\"> discuss AI\u2019s fast-changing role in this clip from <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media 2025\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>A Combination of AIs<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Krefetz, head of <\/span><a href=\"https:\/\/realitysoftware.com\/index.html\" target=\"_blank\" rel=\"noopener\" title=\"Reality Software\"><span style=\"font-weight: 400;\">Reality Software<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.streamingmedia.com\/Authors\/6837-Nadine-Krefetz.htm\" target=\"_blank\" rel=\"noopener\" title=\"nadine krefetz streaming media\"><span style=\"font-weight: 400;\">a contributing editor<\/span><\/a><span style=\"font-weight: 400;\"> at Streaming Media, opens the discussion by asking Sargent, co-owner of Sargeway, to talk about what <a href=\"https:\/\/content.onlineinc.com\/StreamingMedia\/Editors\/ArticleEditor.aspx?ArticleID=171627\" target=\"_blank\" rel=\"noopener\" title=\"AI in contextual advertising\">AI in advertising<\/a> means to him.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sargent calls AI a loaded term. Most people think of GPTs and generative AI when they think of it, but AI began with ML. \u201cSo for me, coming from the publishing workflow and specifically from the ad platforms at Disney, it meant using &#8230; a combination of that,\u201d he notes. \u201cEvery ad server is going to have some machine learning in it to build its algorithms and keep feeding and training its algorithms. You can use some AI workflows or some scene detection, object detection, for some ad assets, and that\u2019s where we kind of talked about doing some QA for ad assets. And then something that I don\u2019t think anyone\u2019s talked about is using machine learning to look at data.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Krefetz encourages him to hold that thought and invites other panelists to speak about <a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/AI-and-Adtech-in-Operation-171358.aspx\" target=\"_blank\" rel=\"noopener\" title=\"ai and adtech in operation\">AI in advertising<\/a>.\u00a0<\/span><\/p>\n<h2><strong>A Tool That\u2019s \u2018A Fixture, Not a Feature\u2019<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Shetty, senior director, video ad technology product, at Fox,\u00a0<\/span><span style=\"font-weight: 400;\">says he thinks about it as tools for better measurement, delivery, ad fraud detection, and more. \u201cAI is able to help you to do those tasks much better, hopefully cheaper, though that part of it is still being sorted out. So that\u2019s the way I look at AI. Basically a tool that helps various use cases, not a single thing,\u201d he asserts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sandhu, global head of CTV partner development and growth at <\/span><a href=\"https:\/\/about.google\/company-info\/\" target=\"_blank\" rel=\"noopener\" title=\"Google\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">, calls AI \u201cmore of a fixture, not a feature, as in, it\u2019s not what someone is actually buying or choosing to use. And Amit [Shetty], like you said, it\u2019s about what are the outcomes that it\u2019s going to help you drive.\u201d He says the question should be, \u201cHow does it make you get to an answer faster or find problems before they become problems?\u201d From an ad tech perspective, it\u2019s been in use longer than a decade for improved forecasting, reporting, and more. A use case would be \u201csomeone who\u2019s trying to just reduce the time between getting an RFP from an agency to actually executing and delivering on it and then having the core teams really have tools that help them find new opportunities or new experiences,\u201d he explains. His publisher partners want help solving business problems: \u201cI don\u2019t care if [AI is] a hamster wheel in the background, powering your stuff, it\u2019s, \u2018How\u2019s it going to help me do it quicker, faster, and with a lot more signal in the actual data than noise?\u2019\u201d<\/span><\/p>\n<h2><strong>Disruption to Come<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Krefetz invites Singh, EVP product and COO at <\/span><a href=\"https:\/\/iabtechlab.com\/\" target=\"_blank\" rel=\"noopener\" title=\"IAB Tech Lab\"><span style=\"font-weight: 400;\">IAB Tech Lab<\/span><\/a><span style=\"font-weight: 400;\">, to give his perspective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLike Sarge said, machine learning is not new to ad tech. I think probably a decade that it\u2019s been used,\u201d Singh replies. \u201cAnd before generative AI came on the scene, in \u201923, there was wide adoption of deep machine learning algorithms to understand patterns, to make decisions on bidding, and in data and all the other areas in adtech.\u201d He believes generative AI will be disruptive to typical human tasks because of its ability to recognize patterns. \u201cI think that\u2019s the new thing that we are seeing, and how that supports the ad tech supply chain, that\u2019s yet to be seen,\u201d he notes.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026\" target=\"_blank\" rel=\"noopener\" title=\"Join us February 24\u201326, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!\"><em><span style=\"font-weight: 400;\">Join us February 24\u201326, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! 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into their current operational processes.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    05 Sep 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172849\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood efficiency in streaming monetization applications. Sargeway\u2019s Sarge Sargent, Fox\u2019s Amit Shetty, Google\u2019s Inderpreet Sandhu, IAB Tech Lab\u2019s Shailley Singh, and Reality Software\u2019s Nadine Krefetz discuss AI\u2019s fast-changing [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4738","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=4738"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/4740"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=4738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=4738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=4738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}