{"id":4813,"date":"2025-12-18T04:08:49","date_gmt":"2025-12-17T23:08:49","guid":{"rendered":"https:\/\/paknews.centers.pk\/personalized-multiview-and-l-bar-ad-tech\/"},"modified":"2025-12-18T04:08:49","modified_gmt":"2025-12-17T23:08:49","slug":"personalized-multiview-and-l-bar-ad-tech","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/personalized-multiview-and-l-bar-ad-tech\/","title":{"rendered":"Personalized Multiview and L-bar Ad Tech"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"vL9D3c9b1Ec\"><iframe title=\"Innovating With Ad Tech and Multiview in Live Sports\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/vL9D3c9b1Ec?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p>A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital\u2019s <span><a href=\"http:\/\/www.ringdigital.tv\/commscope\" target=\"_blank\" rel=\"noopener\" title=\"#FutureOfTV.Live\">#FutureOfTV.Live<\/a><\/span> produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live sports and CTV ad tech.<\/p>\n<p>The panel was sponsored by <a href=\"https:\/\/www.commscope.com\/\" target=\"_blank\" rel=\"noopener\" title=\"CommScope Video Systems\">CommScope Video Systems<\/a> and featured senior execs from across our ecosystem:<\/p>\n<p>We set the stage with cautious optimism, outlining several new data points suggesting that, after many years of cord-cutting, pay TV\u2019s decline <em>may<\/em> have hit a floor. That includes several research notes from Moffett Nathanson, including their most recent, published on December 8\u00a0on <span><a href=\"https:\/\/deadline.com\/2025\/12\/pay-tv-subscriber-level-rises-for-first-time-since-2017-1236641672\/\" target=\"_blank\" rel=\"noopener\" title=\"pay tv subscribers moffett nathanson deadline\">Deadline<\/a><\/span>. It said, \u201cThe rate of decline for traditional distributors improved for the fifth straight quarter. While the rate of decline is still scary-high, it is unmistakably moderating.\u201d<\/p>\n<p>If that\u2019s true, it has big implications for all participants in the media ecosystem.\u00a0First, the fight to both acquire and retain viewers will intensify.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/InlineImages\/336152-ringtip1-ORG.png\" alt=\"FutureOfTVLive\" width=\"800\" height=\"601\"\/><\/p>\n<p>In the session, I retold my bewildering experience shopping for a replacement to YouTube TV during their carriage battle with ESPN. My gripes included the presentation of the above table how six providers ranked on six criteria that drove my decision-making.<\/p>\n<p>After nine years as a YouTube TV subscriber, I had really begun to enjoy their <a href=\"https:\/\/support.google.com\/youtubetv\/answer\/13418774?hl=en\" target=\"_blank\" rel=\"noopener\" title=\"youtube tv Personalized Multiview feature\">Personalized Multiview feature<\/a>. Little did I know that I would have to abandon that feature&#8211;and others too&#8211;to satisfy my basic channel coverage needs.<\/p>\n<p>But in the process, I\u2019ve become convinced that it\u2019s only a matter of time before all virtual pay TV providers have rolled out <a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=171077\" target=\"_blank\" rel=\"noopener\" title=\"multiview imperative\">Multiview<\/a>.<\/p>\n<h2>Delivering Improved Viewer Value<\/h2>\n<p>The anecdote is meant to underscore a broader trifurcation in the market between free services, premium ad-free services, and premium-with-ads services.<\/p>\n<p>YouTube, Tubi, The Roku Channel, and Pluto TV continue to dominate the ad-only landscape, and so paid services must justify their fees through better viewing experiences. The market has moved beyond delivering video; it is now about delivering a superior watching experience.<\/p>\n<p>Second, while we improve the viewer value delivered, we must also squeeze more ad &#8220;juice&#8221; out of live feeds. Today, top live programs are sold out of ad inventory and for many broadcasts \u2013 college football being the one that I\u2019m most familiar with &#8211; it is already loaded up with too many breaks. Placing ad-supported L-bars with a content squeezeback adds inventory without breaks, a key value proposition for the future of TV.<\/p>\n<p>Those are the top line highlights from my special collaboration with <a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Instant-Replay-Streaming-Media-Connect-December-172794.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media Connect\">Streaming Media Connect<\/a> last week during our panel titled, <em>&#8220;<\/em>Innovating with Ad Tech and Multi-View in Live Sports.&#8221; To dive into more of the data presented, download special report <span><a href=\"https:\/\/www.ringdigital.tv\/commscope\" target=\"_blank\" rel=\"noopener\" title=\"ring digital commscope report\">here<\/a><\/span>.<\/p>\n<p>Here is an in-depth look at some of the top quotes from discussion, outlining the path forward for the next generation of TV features for viewers and advertisers.<\/p>\n<h2><strong>Live Sports, Betting, Prediction Markets, and Multiview<\/strong><\/h2>\n<p>One of our featured speakers was Mike Chioditti, SVP of New Business at PFL, Professional Fighters League. We set him up with a clip I\u2019d seen on CNBC where TKO Group leadership described turning UFC\u2019s sponsorships &#8211; including one in the fast-emerging Prediction Market\u2014into larger and more impactful <em>partnerships<\/em> integrated into the content experience.<\/p>\n<p>Mike reacted, \u201cWhat really excites me about prediction markets\u2014yes, the revenue is great, but it\u2019s more about the fan engagement. We\u2019ve seen this proliferation of betting where, first, it was just pre-match, pre-event, and then as data became more real-time, now there\u2019s all these different player props and in-game movements you can bet on.\u201d<\/p>\n<p>He expanded on how the category is enhancing the social conversation around PFL. \u201cPrediction markets have made so many other moments in the live event, even shoulder programming, into engagement opportunities. All of a sudden there are new ways for fans to engage. And ultimately it helps us frame our season, pick matchups based on trending markets. One example: We have an awesome female fighter, <a href=\"https:\/\/pflmma.com\/europe-fighter\/dakota-ditcheva\" target=\"_blank\" rel=\"noopener\" title=\"Dakota Ditcheva pfl\">Dakota Ditcheva<\/a>, and she wears different fight kits. So it\u2019s, \u2018What color might she wear?\u2019 It\u2019s forcing the whole industry to think more creatively about all the different moments we might activate.\u201d<\/p>\n<p>Whether it\u2019s covered by one legal framework or another, the dramatic rise in sports betting culture has another obvious outcome that benefits all Multiview especially: Betters are going to care about more games. The more users are betting or predicting, the more they\u2019ll want each relevant feed in their Personalized Multiview.<\/p>\n<p>That will add to the existing demand for Multiview which is most intense when sports-heavy seasons have overlapping games. For example, that includes a month or two in the Fall, when baseball, football and basketball are all going&#8211;and a similar time frame in the Spring, when March Madness gets going, the NBA heats up, baseball starts and let\u2019s not forget hockey.<\/p>\n<p>What did my #FutureOfTV.Live survey data have to say on the topic?<\/p>\n<p>First, it showed that while 23% were familiar with Multiview and used it, 14% of respondents were aware of Multiview and did not use it. Can we move that 14% down to 4% by catalyzing an expanding set of use cases for the feature as it rolls out more widely? Perhaps Multiview has a broader, more impactful role to play in not only deepening sports fans habits for their favorite sport, but also in broadening viewing behaviors across sports as well. This is an insight that came to mind while writing this piece, after reviewing a thoughtful exchange between Jim Owens and Mike Chioditti.<\/p>\n<p>Owens asked, \u201cWe talk to distributors about <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Multiview-and-the-Future-of-DTC-Sports-Streaming-Apps-172727.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Multiview and the Future of DTC Sports Streaming Apps\">Multiview<\/a> and they see the value right away. But I was wondering from your perspective, as a content owner, how do you see Multiview? Do you see it as possibly taking away from what might otherwise be a one-on-one experience with that viewer? Or, does it open up new real estate for you, say, alongside the NBA or NFL?\u201d<\/p>\n<p>\u201cIt\u2019s the latter,\u201d Chioditti said. \u201cEspecially for our sport, the fights are pretty quick. Five-minute rounds where you&#8217;re going to want to tune in. And then we have some space between the fights. Multiview is perfect for a kind of passive viewing experience with moments where you&#8217;re going to want to be all-in with audio, while making sure you&#8217;re also tuning in to say, the NFL. A lot of our fights are alongside other premium rights holders when they&#8217;re live as well. Providing that optionality to fans to passively consume PFL during those breaks and then make sure they&#8217;re focusing on the fight when the action is live, we think it&#8217;s incredibly additive to the experience.\u201d<\/p>\n<h2><strong>FAST Channels and Programmatic L-Bars<\/strong><\/h2>\n<p>Another goal for this session was to flesh out the state-of-the-art not only on the technical side of L-bars, but also on the business end. Is programmatic <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/How-L-Band-Advertising-is-Unlocking-Non-Intrusive-Monetization-in-Streaming-171976.aspx\" target=\"_blank\" rel=\"noopener\" title=\"How L-Band Advertising is Unlocking Non-Intrusive Monetization in Streaming\">L-bar advertising<\/a> taking off? We asked Chioditti about this since PFL are pioneering not only L-bars but FAST itself.<\/p>\n<p>\u201cWe have two different channels on most of the tier one, tier two platforms. We want to monetize it in a way that&#8217;s not disruptive to the experience, ideally additive, and make sure we&#8217;re doing right by sponsors and brands who want to be associated with creating sports content. So we do both traditional, fifteen-, thirty-second ads, but also L-bar, squeezeback, picture-and-picture. And we&#8217;re seeing about two to three-X uplift in CPMs with these formats. As Brian said, it&#8217;s the best experience. It&#8217;s not disruptive. I don&#8217;t think the viewer minds it. They&#8217;re still able to consume the content. And the advertiser gets the benefit of that integration alongside premium sports content, which drives those higher CPMs. And I think drives a higher connection with the fan and the brand.\u201d<\/p>\n<h2><strong>Leaning into Personalization: Two Paths Forward<\/strong><\/h2>\n<p>In the second half of our panel, we dove deeper into the technology and engineering side of personalization where CommScope\u2019s video technology portfolio shines.<\/p>\n<p>As background, we had to lay out an alternate framework for understanding <a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=170352\" target=\"_blank\" rel=\"noopener\" title=\"Redefining Viewer Engagement Through Data-Driven Entertainment Personalization\">TV personalization<\/a>. For decades, personalization has largely meant \u201crecommendation algorithms.&#8221;<\/p>\n<p><span>However, for today\u2019s live-sports-heavy pay TV universe, the personalization that will likely have a more disruptive impact on a viewer\u2019s experience is technology that can alter the video stream itself for each specific user.<\/span><\/p>\n<p>To explain how operators can deliver these advanced experiences at scale, Jim and I spoke through some slides outlining CommScope\u2019s <span>two distinct, complementary paths to personalization.<\/span><span><sup>.<\/sup><\/span><\/p>\n<p>The first path is described as Compositing, powered by <a href=\"https:\/\/www.commscope.com\/product-type\/video-processing-security-delivery-systems\/video-compression-processing-systems\/video-stitching-engine\/\" target=\"_blank\" rel=\"noopener\" title=\"CommScope\u2019s Video Stitching Engine (VSE)\">CommScope\u2019s Video Stitching Engine (VSE)<\/a>. This creates a &#8220;virtual set-top box in the cloud\u201d\u2014a concept whereby each user essentially has what can be thought of as a personalization playout or production server in the cloud that can assemble anything from a four screen Multiview to a ten-screen mosaic TV guide to an L-bar squeezeback with local dealer offers onscreen.<\/p>\n<p>&#8220;This is a stitching that\u2019s different than ad-stitching,&#8221; Owens explained. <span>&#8220;We&#8217;re actually taking video content\u2014media, which could be ads, could be HTML graphics, even a custom application\u2014and melding them together into a single video stream to send to a subscriber.&#8221;<\/span><\/p>\n<p>This approach solves a massive logistical problem in client-side workflows: bandwidth. <span>In a client-side Multiview approach, a device is forced to pull down four (or more!) separate high-definition streams, taxing both the home network and the device&#8217;s processor.<\/span><\/p>\n<p>With VSE, the heavy lifting happens in the network. <span>&#8220;If you want to send ten games \u2013 or tiles, as I call them \u2013 to a client, with our system, we send that across the network as a single feed,&#8221; Owens noted<\/span>. <span>This makes the experience network friendly and device agnostic, critical in our era of device fragmentation. This allows operators to deliver complex Personalized Multiview and Mosaic TV Guide experiences\u2014where users visually surf live motion thumbnails of multiple feeds\u2014to any device, from high-end Smart TVs to legacy set-top boxes, without buffering<\/span>. <span>Furthermore, because the compositing is handled in the network, latency is negligible\u2014&#8221;well under a second,&#8221; according to Jim\u2014keeping the experience viable for live sports<\/span>.<\/p>\n<p>The second path, <a href=\"https:\/\/www.commscope.com\/blog\/2023\/manifest-manipulation-the-key-to-personalized-and-profitable-streaming-video-experiences\/\" target=\"_blank\" rel=\"noopener\" title=\"CommScope Manifest Manipulation\">Manifest Manipulation<\/a>, will be familiar to readers of Streaming Media. This is a critical technology involved in adaptive bitrate workflows including Server-Side Ad Insertion (SSAI), SCTE 224 blackout, and alt content workflows, and even Emergency Alert Services.<\/p>\n<p>What\u2019s likely to be news to readers is that <a href=\"https:\/\/www.commscope.com\/product-type\/video-processing-security-delivery-systems\/advertisement-insertion-systems\/manifest-delivery-controller\/\" target=\"_blank\" rel=\"noopener\" title=\"CommScope\u2019s Manifest Delivery Controller (MDC)\">CommScope\u2019s Manifest Delivery Controller (MDC)<\/a> today handles <span>more than 4 billion ad impressions monthly<\/span> across tens of millions of subscriber households.<\/p>\n<p>Where VSE alters pixels, MDC alters instructions.<\/p>\n<p>Manifest manipulation works by intercepting the text-based &#8220;manifest&#8221; file that tells a video player which segments to play next. The SSAI market today is filled with competitors with widely varying capabilities. Most can handle standard, simple VOD workflows. A narrow few are broadcast-grade, handle live sports ad flows, can scale to millions of personalized streams and billions of impressions monthly.<\/p>\n<p>A final note: Personalization overlaps with <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/Maximizing-Content-Value-with-Subtitles-Dubbing-and-Localization-168564.aspx\" target=\"_blank\" rel=\"noopener\" title=\"subbing dubbing and localization\">localization<\/a>. As I noted during our session, my #FutureOfTV.Live surveys have consistently featured LocalNow as one of the strongest DTC Free TV Apps measured.<span> In it, you\u2019ll find a special channel that is customized to your zip code. From my view, the App\u2019s strong performance is easily explained by a clear brand promise aligned perfectly to the product value delivered. This is as true for sports as it is for news and weather. The potential for this type of stream personalization across other domains is immense.<\/span><\/p>\n<h2><strong>Scaling the Vision: Standardization and Rights<\/strong><\/h2>\n<p>While the technology exists to create these new creative video experiences, scaling them presents a business cooperation challenge. <span>Ray Holton, formerly of the IAB Tech Lab, discussed the <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Columns\/Ad-Sense\/Creating-New-CTV-Ad-Standards-170503.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Creating New CTV Ad Standards\">&#8220;Ad Format Hero&#8221; initiative<\/a>, which analyzed over 100 submissions to identify the ad formats that will define the future of TV. L-bars were one of seven formats to be approved.<\/span><\/p>\n<p><span>Holton went deep on how critical it is for the industry to engage in continuous standardization to \u201clower the cost for ad creations for the advertiser to make it more universally deployed<\/span>.&#8221;<\/p>\n<p>Ray went on to explain that in-content L-bars would be slow to move along programmatic pipes for top tier events. \u201cAt least with major sports streams, they are very specific on what ads can and can\u2019t air during those key events,&#8221; he said. &#8220;So instead, what I believe we may see is more dynamic ad creatives, where you&#8217;ll have a template ad and then dynamically modify part of the creative. For example, a tourism ad for Florida, where it then gives you the real time weather of Key West. We\u2019ll see dynamic creatives before we see programmatic.\u201d<\/p>\n<p>But Holton did see hope for programmatic L-bar growth in non-tentpole events. \u201cLike Twitch, like video podcasts, where you don\u2019t have a traditional ad break, but rather non-linear squeeze back ads can be thrown in without interrupting the content. That\u2019s where we\u2019re first going to see the full scope of programmatic for squeezeback L-bar type ads.\u201d<\/p>\n<p><span>Mark Lee of LG Electronics echoed this, highlighting the complexity of rights management.<\/span> <span>While LG\u2019s hardware can technically execute these overlays, navigating the legal landscape of who \u201cowns\u201d the screen\u2014the manufacturer, the app, or the content owner\u2014requires careful partnership.<\/span><sup\/><\/p>\n<p>\u201cFrom LG\u2019s perspective, we\u2019re supporting these in different manners. A lot of virtual MVPD partners have pioneered these ways of inserting ads, especially dynamic ad insertion into linear programming. So multi-player switching, multi-period DASH. There are a lot of these new technologies that are enabling these experiences. As monetization goes, we need more customized, personalized, dynamic inserted ads.\u201d<\/p>\n<p>It was also interesting to hear Lee speak about other use cases for these formats. \u201cOur subsidiary LG ads started enabling these programmatic L-bars to elevate advertising opportunities for clients. But we\u2019re also now engaged in a lot of client-side activations of L-bars for T-commerce. We have an application called <a href=\"https:\/\/www.lg.com\/us\/oled-tvs\/shop-time\" target=\"_blank\" rel=\"noopener\" title=\"lg shoptime\">ShopTime<\/a> that we enabled with shopping networks like QVC and HSN just to elevate how viewers can purchase right on the TV.\u201d<\/p>\n<h2><strong>The User Experience: Retention and Reality Checks<\/strong><\/h2>\n<p><span>Despite the technical capability of solutions like CommScope\u2019s VSE to layer data, betting odds, and multiple screens onto the viewer, Ben Grad of Riverloft Advisors, and a former SVP at Fubo TV, offered a critical reality check.<\/span> The &#8220;lean-back&#8221; nature of TV must be respected.<\/p>\n<p><span>&#8220;You need to be careful about pushing that in their face,&#8221; Grad warned, noting that the majority of TV viewers like don\u2019t want a data-heavy experience. \u201c<\/span><span>All interactive elements, whether multiview or betting, must be accretive to the viewing experience and not dilute it<\/span>.\u201d For him, that\u2019s where personalized multiview really shines.<\/p>\n<p>\u201cOne of the great things about multiview is that typically it\u2019s either user-initiated or created by the network as an alternate channel. It provides consumer choice and flexibility for those that want to go deeper, but doesn\u2019t negatively impact the average consumer.&#8221;<\/p>\n<p>Grad also commented on my top-of-the-webinar analysis of the business case for Multiview, given that it wasn\u2019t a make-or-break criteria for me. <span>&#8220;<\/span>While it may not be the primary driver of acquisition, it is a powerful tool for retention<span>. <\/span><span>Things like Multiview for sure are important from a sports fan perspective, and will help drive engagement once customers are on the platform,&#8221; he observed.<\/span><\/p>\n<h2><strong>My Conclusion: Multiview, Mosaics &amp; L-bars will Conquer TV<\/strong><\/h2>\n<p><span>Two big takeaways? The #FutureOfTV.Live panel at Streaming Media Connect 2025 confirmed for me these things: <\/span><\/p>\n<ul>\n<li><span> <\/span><span>Personalized Multiview is a must-have feature for the increasingly live-sports-heavy pay TV bundle, especially in an era of growth in categories like Prediction Markets. <\/span><\/li>\n<li><span> <\/span><span>L-bars and lower-third ads are widely validated as exceptionally valuable in all viewing environments. However, executing that value in a programmatic CTV ad supply chain is challenging, and without more standardization, is still years away from becoming an at-scale success story for FAST.<\/span><\/li>\n<\/ul>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\"\/><br \/>\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/167595-2025-Cover-Images-ORG.png\" alt=\"Streaming Covers\">-->\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Instant-Replay-Streaming-Media-Connect-December-172794.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/336084-sm2025-cms-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Instant-Replay-Streaming-Media-Connect-December-172794.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Instant Replay: Streaming Media Connect December<\/a><\/h3>\n<p>&#13;<br \/>\n                Streaming Media Connect December was all about live and featured exclusive keynote fireside chats with Rebecca Sirmons of NASA+ and Neal Roberts of WarnerBros. Discovery and a slate of live streaming panels packed with speakers from Peacock TV, Paramount+, Google, Globo, EZDRM, nanocosmos, CommScope, Starz, Professional Fighters League, LG, and more. Check out a\u00a0playlist with Streaming Media Connect December sessions\u00a0on\u00a0Streaming Media&#8217;s YouTube channel\u00a0to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    11 Dec 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Multiview-and-the-Future-of-DTC-Sports-Streaming-Apps-172727.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/336051-multiview-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Multiview-and-the-Future-of-DTC-Sports-Streaming-Apps-172727.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Multiview and the Future of DTC Sports Streaming Apps<\/a><\/h3>\n<p>&#13;<br \/>\n                How critical to the future of the live sports streaming experience is multiview, now touted as a key feature in a growing number of DTC apps? Do viewers really want to tech-direct the games they watch or follow multiple games at once? Is it most valuable to gamblers? Ateme&#8217;s Francois Guilleautot, Major League Table Tennis&#8217;s David Guinan, Roku&#8217;s Joe Franzetta, and Ring Digital&#8217;s Brian Ring speculate on the many possible futures of multiview streaming in this clip from Streaming Media 2025.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    08 Dec 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_2\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/How-L-Band-Advertising-is-Unlocking-Non-Intrusive-Monetization-in-Streaming-171976.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/239630-viaccess0-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_2\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/How-L-Band-Advertising-is-Unlocking-Non-Intrusive-Monetization-in-Streaming-171976.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">How L-Band Advertising is Unlocking Non-Intrusive Monetization in Streaming<\/a><\/h3>\n<p>&#13;<br \/>\n                Consumers are willing to tolerate ads in exchange for lower subscription fees, but they expect those ads to be relevant, less frequent, and non-disruptive. By leveraging screen real estate in a subtle yet effective way, L-band ads offer a compelling solution for service providers seeking to balance monetization with viewer satisfaction.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    20 Oct 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_3\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/The-Multiview-Imperative-How-Technical-Architecture-Determines-Streaming-Success-171077.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/170504-multiview-0-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_3\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/The-Multiview-Imperative-How-Technical-Architecture-Determines-Streaming-Success-171077.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">The Multiview Imperative: How Technical Architecture Determines Streaming Success<\/a><\/h3>\n<p>&#13;<br \/>\n                The largely unsung hero in YouTube&#8217;s growth may be a feature that cost the company 99% less to implement than Sunday Ticket: multiview streaming capability. As this article shows, if you&#8217;re broadcasting sports, multiview&#8211;particularly Build Your Own Multiview (BYOMV)&#8211;is quickly becoming an expected feature among sophisticated viewers. It&#8217;s also one of the most affordable and effective ways to amplify the value of your programming, particularly when your content isn&#8217;t exclusive and faces direct competition in the same market.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    19 Aug 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_4\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Columns\/Ad-Sense\/Creating-New-CTV-Ad-Standards-170503.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/170060-adsense0-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_4\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Columns\/Ad-Sense\/Creating-New-CTV-Ad-Standards-170503.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Creating New CTV Ad Standards<\/a><\/h3>\n<p>&#13;<br \/>\n                IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions\/concepts from the industry on classifying new formats. Next up, they ran an industry survey (completed 16 April 2025) to determine what should be prioritized. The Ad Format Hero Task Force selected eight formats based on the survey results. The idea is to create standards so that sensibly, engineering and operations teams don&#8217;t have to reinvent the wheel every time they want to insert the right creative. &#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    15 Jul 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_5\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Redefining-Viewer-Engagement-Through-Data-Driven-Entertainment-Personalization-170352.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/132706-TV-Remote-2-1200-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_5\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Redefining-Viewer-Engagement-Through-Data-Driven-Entertainment-Personalization-170352.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Redefining Viewer Engagement Through Data-Driven Entertainment Personalization<\/a><\/h3>\n<p>&#13;<br \/>\n                Redefining viewer engagement demands ongoing evolution. Streaming entertainment should feel effortless. Discovery should be smart. Subscriptions should be simple. And operators should have the tools to act with precision and agility.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    02 Jul 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172889\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital\u2019s #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live sports and CTV ad tech. The panel was sponsored by CommScope Video Systems and featured senior execs from across our ecosystem: We set the stage with [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4813","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=4813"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/4815"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=4813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=4813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=4813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}