{"id":4879,"date":"2025-12-19T00:29:27","date_gmt":"2025-12-18T19:29:27","guid":{"rendered":"https:\/\/paknews.centers.pk\/how-streamers-can-increase-watch-times-and-maximize-value-for-brands\/"},"modified":"2025-12-19T00:29:27","modified_gmt":"2025-12-18T19:29:27","slug":"how-streamers-can-increase-watch-times-and-maximize-value-for-brands","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/how-streamers-can-increase-watch-times-and-maximize-value-for-brands\/","title":{"rendered":"How Streamers Can Increase Watch Times and Maximize Value for Brands"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"hBi91YfFdIo\"><iframe title=\"How Streamers Can Increase Watch Times and Maximize Value for Brands\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/hBi91YfFdIo?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Delivering great experiences that keep audiences engaged is the name of the game in live streaming, but for sponsored streams it\u2019s also a means to an end. What can streamers do beyond maximizing watch times to keep their brand sponsors happy and ensure a stream succeeds on both critical fronts? <\/span><a href=\"https:\/\/www.linkedin.com\/in\/johnpetrocelli\/\" target=\"_blank\" rel=\"noopener\" title=\"John Petrocelli, founder and CEO of Bulldog DM\"><span style=\"font-weight: 400;\">John Petrocelli, founder and CEO of Bulldog DM<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chrispfaff\/\" target=\"_blank\" rel=\"noopener\" title=\"Chris Pfaff, founder and CEO of Chris Pfaff Tech Media\"><span style=\"font-weight: 400;\">Chris Pfaff, founder and CEO of Chris Pfaff Tech Media<\/span><\/a><span style=\"font-weight: 400;\">, discuss in this clip from <\/span><a href=\"https:\/\/www.streamingmedia.com\/conferences\/2025\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/www.youtube.com\/playlist?list=PLcSb1s2U3uyAIuySHcxtOAng2nRfaKSQq\"><span style=\"font-weight: 400;\">Streaming Media 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>\u2018Unlocking Watch Time\u2019<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff asks Petrocelli, \u201cHow do you engage audiences in ways that really enhance the sponsor investment? Because <\/span><a href=\"https:\/\/bulldogdm.com\/\" target=\"_blank\" rel=\"noopener\" title=\"BulldogDM\"><span style=\"font-weight: 400;\">you guys<\/span><\/a><span style=\"font-weight: 400;\"> do a ton in live, and I know recently you did <\/span><a href=\"https:\/\/bulldogdm.com\/bulldog-dm-powers-doja-cats-stranger-video-premiere-on-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"doja cat stranger video premiere\">something with Doja Cat?<\/a><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/The-Live-Streaming-at-Scale-Learning-Curve-150219.aspx\" target=\"_blank\" rel=\"noopener\" title=\"real-time streaming at scale learning curve\">Petrocelli<\/a> confirms he\u2019s correct. He outlines his philosophy after 13 years in this space: \u201cThe success for brands is transforming the viewer into a participant. And after hundreds, maybe thousands of shows, that\u2019s what kind of triggers the most success for a brand.\u201d He suggests going about this by integrating activities such as a curated chat and featuring trivia graphics and calls to action. \u201cAnd what happens in those experiences, the audience will invite their friends to come along and kind of journey with them,\u201d he notes. \u201cThere\u2019s also a greater likelihood for them to return. But the key driver we found in working with brands like Coca-Cola, AT&amp;T, Jeep, Nissan, [and] Hyundai is unlocking that <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/The-Six-Big-Advertising-Trends-that-Will-Shape-Live-Streaming-in-2026-172151.aspx\" target=\"_blank\" rel=\"noopener\" title=\"six big advertising trends that will shape streaming in 2026\"><span style=\"font-weight: 400;\">watch time<\/span><\/a><span style=\"font-weight: 400;\">.\u201d With attention spans dwindling to only about 8 minutes, Petrocelli says, doing his job properly in a live stream means getting longer and longer watch times.\u00a0<\/span><\/p>\n<h2><strong>\u2018A Completely Engaged Experience\u2019<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff requests more information about the engagements Bulldog DM builds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Petrocelli responds, \u201cWe just did the BET Awards <\/span><a href=\"https:\/\/bulldogdm.com\/bulldog-dm-powers-interactive-2025-bet-awards-red-carpet-preshow-livestream\/\" target=\"_blank\" rel=\"noopener\" title=\"bet awards pre-show\"><span style=\"font-weight: 400;\">pre-show for BET<\/span><\/a><span style=\"font-weight: 400;\"> with McDonald\u2019s. So in that experience, we provided overlays.\u201d He describes how McDonald\u2019s promoted its McCrispy strips by encouraging the NBA finals audience to answer questions about the food item. \u201cWe also integrated the brand into a live ticker. We could pull comments from the YouTube chat and integrate that into the broadcast. So that really took it from kind of a passive viewing experience to a completely engaged experience,\u201d Petrocelli explains.\u00a0<\/span><\/p>\n<h2><strong>\u2018The Holy Grail for the Advertiser\u2019<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cTalk about the success on that side, particularly from the client,\u201d Pfaff asks. \u201cI mean, you\u2019re working very, very much hand-in-hand with these clients to extend their brands in ways that they might not have really explored before. So how are you bringing in the brand and whatever their exact sponsorship is?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou know, what people don\u2019t want to do is kind of slap their logo into a broadcast,\u201d Petrocelli says. \u201cSo by turning on those interactive tools, we\u2019re getting to the holy grail for the advertiser, which really is watch time, right?\u201d In some cases, Bulldog DM has been able to give brands like Coca-Cola \u201ca 29-minute average watch time on mobile and almost 113 minutes on desktop based on the content and based on the experience. But turning those <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/How-to-Monetize-Interactive-Live-Sports-Streaming-with-Real-Time-SSAI-167835.aspx\" target=\"_blank\" rel=\"noopener\" title=\"interactive sports streaming real-time sgai\"><span style=\"font-weight: 400;\">interactive<\/span><\/a><span style=\"font-weight: 400;\"> capabilities and integrating them into a live stream is what\u2019s really been successful with advertising.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026\" target=\"_blank\" rel=\"noopener\"><em><span style=\"font-weight: 400;\">Join us February 24\u201326, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!<\/span><\/em><\/a><\/p>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\"\/><br \/>\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/167595-2025-Cover-Images-ORG.png\" alt=\"Streaming Covers\">-->\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Brand-Safety-and-High-School-Sports-Streaming-Monetization-172801.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/336086-brand-safety-hs-sports-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Brand-Safety-and-High-School-Sports-Streaming-Monetization-172801.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Brand Safety and High School Sports Streaming Monetization<\/a><\/h3>\n<p>&#13;<br \/>\n                For ubiquitous high school sports streamer Hudl\u2014which, according to VP of media Adam Gouttierre, broadcasts 5,000 football games every Friday night of the season and hosts high school highlights on almost every active NFL player\u2014monetizing content means embedding brands in their streams that align closely with the content. They are primarily &#8220;locker room brands&#8221; such as Gatorade and Nike that are not only relevant to sports, but also aspirational for the athletes in that they&#8217;re also associated with established stars at higher levels. In this clip from Streaming Media 2025, Gouttierre and Chris Pfaff of Chris Pfaff Tech Media discuss the importance of matching brands with content when your audience is predominantly &#8220;communities of passion.&#8221;&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    11 Dec 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Bulldog-DMs-John-Petrocelli-Talks-Post-Pandemic-Streaming-at-Scale-153265.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/146308-petrocelli-thumbnail-2022-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_1\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Bulldog-DMs-John-Petrocelli-Talks-Post-Pandemic-Streaming-at-Scale-153265.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">Bulldog DM&#8217;s John Petrocelli Talks Post-Pandemic Streaming at Scale<\/a><\/h3>\n<p>&#13;<br \/>\n                Streaming Media&#8217;s Tim Siglin and Bulldog DM&#8217;s John Petrocelli discuss how tentpole live streaming events have changed over the last three years for the streaming pros who deliver them, the audiences that engage with them, and the brands that invest in them in this interview from Streaming Media East 2022. &#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    06 Jun 2022<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_2\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/The-Live-Streaming-at-Scale-Learning-Curve-150219.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/141820-learning-curve-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_2\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/The-Live-Streaming-at-Scale-Learning-Curve-150219.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">The Live-Streaming-at-Scale Learning Curve<\/a><\/h3>\n<p>&#13;<br \/>\n                Bulldog Digital Media CEO John Petrocelli discusses how the increased attention and interest in streaming haven&#8217;t brought with them a comparable understanding of the learning process required to deliver live streams at scale effectively and reliably, and he outlines what it really takes in this clip from a panel at Streaming Media West Connect 2021. &#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    15 Dec 2021<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=172900\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Delivering great experiences that keep audiences engaged is the name of the game in live streaming, but for sponsored streams it\u2019s also a means to an end. What can streamers do beyond maximizing watch times to keep their brand sponsors happy and ensure a stream succeeds on both critical fronts? John Petrocelli, founder and CEO [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-4879","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=4879"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/4879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/4881"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=4879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=4879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=4879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}