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CES has long felt like a full-on auto show, but the car-centric energy seems somewhat muted at CES 2026<\/a>. Sure, the Afeela electric vehicle<\/a> from the Sony-Honda joint venture<\/a> is returning to the show floor, but with the Trump administration yanking most EV incentives<\/a> from the market, the industry isn’t offering a full-court press of new vehicles in Las Vegas this year.<\/p>\n That includes Hyundai. While the company’s Mobis subsidiary<\/a> will present “more than 30 mobility convergence technologies” during CES week \u2014 including its Holographic Windshield Display<\/a> \u2014 we’re hearing the Korean auto giant will instead use its press conference to focus on its AI Robotics Strategy<\/a>. That will apparently include showcasing its new Atlas robot, as well as the wheeled MobED robot line. We’ll get into the details below, along with how to watch it today.<\/p>\n Hyundai’s presentation takes place today, January 5 at 4PM ET, and you can livestream it on either its HyundaiUSA YouTube channel<\/a> or its global YouTube channel<\/a>. (We’ve embedded the link below.)<\/p>\n We’ll also post relevant news from the Hyundai presser in our main CES 2026 liveblog<\/a>.<\/p>\n Hyundai is putting a huge focus on its AI Robotics Strategy<\/a> during its presentation today \u2014 the theme is “Partnering Human Progress.” That’ll include its strategies for commercializing AI-enhanced robotics, keeping with the very AI-centric focus of this year’s CES.<\/p>\n We’ll also get a first-ever look at the company’s new Atlas robot. In the teaser image shown in the press release, Atlas looks rather dog-like, which makes sense when you remember that Boston Dynamics was purchased by the Korean multinational<\/a> back in 2020.<\/p>\n “This next-generation Atlas represents a tangible step toward the commercialization of AI Robotics, highlighting the Group\u2019s commitment to building safe and adaptable robotic co-workers,” the company said in the same press release.<\/p>\n But Atlas isn’t the only robot the company has up its sleeve. There’s also the MobED Droid<\/a>, a wheeled ‘bot that scored a CES 2026 Innovation Award as the show opened this week.<\/p>\n While on stage, Hyundai says it will “reveal its strategic AI Robotics learning, training and expansion plans,” via its Group Value Network and Software-Defined Factory approach. That includes a manufacturing strategy and an advanced smart factory.<\/p>\nHow to watch Hyundai’s presentation at CES 2026<\/h2>\n
What to expect from Hyundai at CES 2026<\/h2>\n