{"id":7767,"date":"2026-02-06T01:57:32","date_gmt":"2026-02-05T20:57:32","guid":{"rendered":"https:\/\/paknews.centers.pk\/programming-decisions-that-maximize-fill-yield-scale\/"},"modified":"2026-02-06T01:57:32","modified_gmt":"2026-02-05T20:57:32","slug":"programming-decisions-that-maximize-fill-yield-scale","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/programming-decisions-that-maximize-fill-yield-scale\/","title":{"rendered":"Programming Decisions That Maximize Fill, Yield, & Scale"},"content":{"rendered":"


\n<\/p>\n

\n
\"Article<\/div>\n

On Thursday, February 26, <\/span>Rebecca Avery, owner and principal of Integration Therapy<\/span><\/a>, will moderate the\u00a0<\/span>Streaming Media Connect<\/span><\/a> panel \u201cBest Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale<\/a>.\u201d Curating the right content mix is the foundation of scalable streaming channel monetization. This session breaks down the art and science of building a content library that draws and engages viewers and shows how data-driven programming decisions impact ad fill rates and cultivate sustainable growth across platforms.<\/span><\/p>\n

Confirmed panelists include:<\/strong><\/p>\n

Register now for Streaming Media Connect!<\/span><\/strong><\/a><\/p>\n

Rebecca Avery<\/strong> is a strategic advisor and media operations expert with two decades of experience navigating the intersection of technology, content, and accessibility. As the owner and principal at <\/span>Integration Therapy<\/span><\/a>, she helps media companies untangle complex supply chains and build smarter systems through metadata-driven approaches that prioritize usability and inclusion. A former metadata architect behind streaming standards still in use today, Avery brings both technical fluency and human-centered insight to every table she joins. She currently chairs the <\/span>Metadata Working Group for the Streaming Video Technology Alliance<\/span><\/a> and has advised on AI, accessibility, and operational resilience across the media landscape.<\/span>\u00a0<\/span><\/p>\n

\u201cContent is still king, no matter the vehicle,\u201d Avery states. \u201cIf you\u2019re curious about how revenue, data, and content strategy connect, this panel will show you how programming choices impact both audience engagement and business results. I\u2019m looking forward to exploring how instinct and analytics work together to create channels that grow and perform.\u201d<\/span><\/p>\n

Pamela Duckworth<\/strong> is an award-winning executive producer with extensive experience across all production disciplines and brand marketing. She is head of <\/span>Fubo Studios<\/span><\/a>, which is <\/span>Fubo\u2019s<\/span><\/a> original production division dedicated to sports and entertainment programming across multiple formats. Duckworth brings more than 25 years of production experience\u2014from initial conception to final distribution\u2014in pay TV (live streaming, cable), commercials, live sports and events, syndicated television series, and short-form content to Fubo. In her role, Duckworth is responsible for all strategy, creative direction, and original programming for the company\u2019s owned and operated TV <\/span>networks<\/span><\/a>, including Fubo Sports, Fubo Movie Network, and Fubo Latino Network.<\/span><\/p>\n

\u201cFubo Sports Network was an early FAST disruptor<\/a>, launching all the way back in 2019 before many of our peers,\u201d Duckworth shares. \u201cFrom the very start, we\u2019ve tested, observed and iterated, making sure our content strategy and programming mix never get stale. Today, that means leaning into live sports\u2014we stream 1,200 hours of live content each year\u2014and growing our foothold in combat sports. We discover and grab hold of the trends our audiences care about, then replicate the experience to scale.\u201d<\/span><\/p>\n

Kyle Espinosa<\/strong> oversees content strategy, programming, and analytics for Global Channels at <\/span>Fremantle<\/span><\/a> as VP of programming and data analytics. His remit includes linear and digital programming for a wide range of channels including <\/span>BUZZR<\/span><\/a>, Jamie Oliver, <\/span>Baywatch<\/span><\/em>, <\/span>Family Feud<\/span><\/em>, <\/span>The Price Is Right<\/span><\/em>, and <\/span>Let\u2019s Make a Deal<\/span><\/em>. He has worked with world-class IP such as <\/span>SpongeBob SquarePants<\/span><\/em> and <\/span>House of the Dragon<\/span><\/em> from his time at Nickelodeon and HBO Max. He was part of the Nickelodeon Digital team that <\/span>won<\/span><\/a> a shared Emmy for Outstanding Creative Achievement in Interactive Media. Espinosa is an alumnus of Grinnell College. He is a first-generation immigrant from the Philippines. He is also a <\/span>Posse Foundation<\/span><\/a> Scholar.<\/span><\/p>\n

\u201cI\u2019m looking forward to discussing how programmers balance taste and instinct with data when making decisions at scale,\u201d Espinosa says. \u201cData is most useful when it helps validate editorial judgment, not replace it. On the panel, I\u2019m excited to dig into how that balance shows up in real-world channel performance and monetization, and where AI can streamline workflows and support better decision-making at scale, while keeping humans at the center of the process. Anyone responsible for programming or distribution should find the conversation practical and directly applicable.\u201d<\/span><\/p>\n

Jon Giegengack<\/strong> is the principal at <\/span>Hub Entertainment Research<\/span><\/a>, which he founded in 2013. Thanks to his more than 20 years of experience in research for the entertainment industry<\/a>, he recognized the need for real-time <\/span>insight<\/span><\/a> about the changing world of digital entertainment: from how people discover new content, to how they consume it, to how they pay for it (if they pay at all). Giegengack works with leading entertainment brands including ABC, Comcast, Netflix, Sony, AMC, and AT&T. He is a regular speaker at industry events and has been quoted in publications like <\/span>Variety<\/span><\/em>, TheWrap, <\/span>Forbes<\/span><\/em>, and Bloomberg.<\/span>\u00a0<\/span><\/p>\n

\u201cOne of the biggest shifts in TV right now is the redefinition of \u2018premium\u2019 content. For younger audiences, premium no longer means big budgets or new releases\u2014it means content they personally identify with. That idea is baked into the creator economy, and it\u2019s something traditional Hollywood now must adapt to deliver,\u201d Giegengack says.<\/span><\/p>\n

Register now for Streaming Media Connect!<\/strong><\/a><\/span><\/p>\n

\n
\n
\n \"Streaming
\n\n <\/div>\n<\/p><\/div>\n<\/div>\n


\n Related Articles
\n \n <\/p>\n


\n <\/p>\n
\n
\n <\/a>\n <\/div>\n


\n Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026<\/a><\/h3>\n


\n On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel “Match & Measure: Evaluating CTV Ad Effectiveness.” As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising. \n <\/p>\n


\n
\n
\n 02 Feb 2026<\/span> \n <\/p>\n<\/p><\/div>\n


\n <\/p>\n

\n
\n <\/a>\n <\/div>\n


\n Direct vs. Programmatic for Improving FAST Fill Rates and CPMs<\/a><\/h3>\n


\n FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the tide? Would a hybrid strategy work better? Fremantle’s Laura Florence, Roku’s Charlie Goodman, Philo’s Aulden Kaye Yi, and Vevo’s Melissa Sofo debate the best solutions to free streaming’s fill and pricing problems in this clip from Streaming Media Connect 2025. \n <\/p>\n


\n
\n
\n 14 Mar 2025<\/span> \n <\/p>\n<\/p><\/div>\n


\n <\/p>\n

\n
\n <\/a>\n <\/div>\n


\n The State of FAST: Around the Horn with Fubo, Estrella Media, and HARTBEAT<\/a><\/h3>\n


\n With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FAST’s self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development? \n <\/p>\n


\n
\n
\n 07 Nov 2023<\/span> \n <\/p>\n<\/p><\/div>\n


\n
\n
\n <\/section>\n<\/p><\/div>\n


\n
Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"

On Thursday, February 26, Rebecca Avery, owner and principal of Integration Therapy, will moderate the\u00a0Streaming Media Connect panel \u201cBest Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale.\u201d Curating the right content mix is the foundation of scalable streaming channel monetization. This session breaks down the art and science of building a content library […]<\/p>","protected":false},"author":1,"featured_media":7768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-7767","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/7767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=7767"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/7767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/7768"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=7767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=7767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=7767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}