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<\/div>\nOn Thursday, February 26, <\/span>Bhavesh Upadhyaya, Subject Matter Expert – QoE, AI, Live Operations, SVTA<\/span><\/a>, will moderate the\u00a0<\/span>Streaming Media Connect<\/span><\/a> panel \u201cAll About Context: Leveraging AI for Contextual CTV Advertising.\u201d Non-targeted ads waste attention. <\/span>Contextualized ads<\/span><\/a> earn it through the <\/span>targeting<\/span><\/a> trilogy: right ad, right person, right time. This panel of content monetization pros explores how AI-powered audience data, metrics analysis, and real-time decisioning propel tailored, targeted CTV ad experiences that boost relevance, heighten engagement, and grow revenue.<\/span><\/p>\n Confirmed panelists include:<\/strong><\/p>\n Register now for Streaming Media Connect!<\/strong><\/a><\/em><\/span><\/p>\n Bhavesh Upadhyaya <\/strong>is currently volunteering with <\/span>SVTA<\/span><\/a> as a subject matter expert for\u00a0QoE, AI, and live operations in the\u00a0<\/span>Streaming Media Operations<\/span><\/a>\u00a0and\u00a0<\/span>Measurement\/QOE<\/span><\/a>\u00a0Working Groups.\u00a0A veteran of the streaming industry since the 2008 Beijing Olympics, Upadhyaya has experience and expertise in product, operations, and professional services from a range of companies such as\u00a0<\/span>iStreamPlanet<\/span><\/a>,\u00a0<\/span>Verizon Digital Media<\/span><\/a>,\u00a0<\/span>Deltatre<\/span><\/a>, and\u00a0<\/span>Warner Bros. Discovery<\/span><\/a>. He is a consultant to the streaming industry, co-chairs SVTA\u2019s <\/span>AI Committee<\/span><\/a>, and helps coordinate the\u00a0<\/span>Streaming From the Moon and Beyond<\/span><\/a>\u00a0project.<\/span><\/p>\n Aulden Kaye Yi<\/strong> is head of advertising partnerships at <\/span>Philo<\/span><\/a>, contributing to Philo\u2019s current and future advertising strategy. She works closely with Philo\u2019s top-tier demand partners to drive innovation and visibility for Philo\u2019s advertising capabilities, with a focus on delivering best-in-class programmatic solutions within Philo\u2019s premium OTT environment. Previously, Yi was director of advanced TV at <\/span>MediaMath<\/span><\/a>, where she led OTT-focused product strategy, commercialization, and business development. She began her advertising career at <\/span>NBCUniversal<\/span><\/a>, where she spent five years in multiple roles in ad sales planning and client partnerships.<\/span><\/p>\n \u201cFrom a brand safety perspective, AI-driven contextual can go both ways and gives the publisher benefits for controlling their environment in a consumer-centered way,\u201d Yi says. \u201cThe question is not only from the advertiser perspective (\u2018Is this content appropriate for my brand?\u2019), but also from the publisher perspective (\u2018Is the tone or content of this ad appropriate for this show\/audience\/platform?\u2019). We are working on tools to improve the viewer experience and ad receptivity by using finer instruments to align appropriate content with appropriate advertising.\u201d<\/span><\/p>\n Charlie Goodman <\/strong>is the head of <\/span>Roku Ad Exchange<\/span><\/a> and the product management lead for Roku\u2019s Supply Side Platform. He drives the ad serving and integration strategy for <\/span>The Roku Channel<\/span><\/a>, optimizing connections with DSPs and SSPs for enhanced advertising solutions. Previously at Target, Goodman was instrumental in founding and expanding <\/span>Roundel\u2019s<\/span><\/a> product capabilities and led the development of its foundational ad technologies including data management, campaign planning, and ad experiences. Committed to advancing digital advertising, Goodman focuses on delivering innovative, advertiser-centric solutions.<\/span><\/p>\n \u201cRoku combines privacy-first signals and contextual intelligence to drive real advertiser outcomes. This \u2018stickier\u2019 messaging is no longer optional\u2014it\u2019s the key to performance,\u201d Goodman shares.\u00a0<\/span><\/p>\n Joe Caporoso <\/strong>is president of <\/span>Team Whistle<\/span><\/a>, which was\u00a0<\/span>acquired<\/span><\/a>\u00a0by <\/span>DAZN<\/span><\/a> in 2022. Caporoso describes Team Whistle as a global sports media and entertainment company that creates, curates, and distributes positive, brand-safe, and relatable content . He has been with the company for twelve years, previously serving as the company\u2019s head of content and social monetization. Caporoso now sets and manages Team Whistle\u2019s overall growth strategy and leads on TW’s integration into DAZN as their internal global social agency.\u00a0<\/span><\/p>\n \u201cThere is a significant opportunity to leverage technology to better curate the experience of content consumers and avoid unnecessary missteps or surprises from the algorithm by taking advantage of AI and its ability to wrap the right type of ads around content it logically pairs with,\u201d Caporoso says. \u201cFor any publisher that emphasizes brand safety and curating an intentional experience for both advertisers and viewers, leaning into opportunities that maximize this type of logical, technology-driven targeting is good business.\u201d<\/span><\/p>\n Filiz Bahmanpour<\/strong> is the Head of Media and Advertising Practice at <\/span>Tavant Technologies<\/span><\/a>, where she works with streaming platforms, broadcasters, and ad-supported media companies on AI-powered platform, data, and monetization transformation. With 20+ years of experience across data, analytics, and product leadership, Bahmanpour helps media organizations accelerate speed to market, unlock new revenue, and operationalize AI at scale. She is also the co-host of the <\/span>Seizing the AI Moment<\/span><\/em> podcast<\/span><\/a>, spotlighting women shaping the future of AI in media and entertainment.<\/span><\/p>\n \u201cVolume is increasing, and that brings opportunity\u2014especially with CTV\u2014for more advertisers to come into the marketplace and be able to take advantage of the TV,\u201d Bahmanpour says. \u201cWhile TV has always been a brand awareness channel, it\u2019s also becoming performance-based.\u201d<\/span><\/p>\n Chris Grosso<\/strong>, CEO of <\/span>Intersection<\/span><\/a>, has played a critical role in developing the company\u2019s business strategy, product portfolio, and operational capabilities and was a key architect of the blueprint that has driven its growth. Grosso has had a long career helping re-invent media products for the digital world. At <\/span>NBCUniversal<\/span><\/a> and <\/span>Hearst<\/span><\/a>, he launched several new digital products leveraging traditional media brands. At <\/span>AOL<\/span><\/a>, he repositioned its website from a homepage utility to a multi-platform destination content site, dramatically increasing video usage, content consumption, and revenue yields.<\/span><\/p>\n \u201cIn an increasingly privacy-centric world, context becomes king. In classic CTV, context means what content the ad is next to\u2014think beer with football or shampoo with a soap opera. In Digital Out of Home and Experiential Media, time and location drive context,\u201d notes Grosso. \u201cWith AI, we can tailor the message to the exact location and moment. For instance, every digital screen in New York City could have a message customized exactly to that time and place. We can even use agents to adjust targeting in real time based on performance inputs\u2014whether that be digital events or foot traffic. Bringing the right message to the right place at the right time drives outcomes on any digital screen\u2014whether it is in the home or out of the home, and AI helps do that.\u201d<\/span><\/p>\n\n
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