{"id":8691,"date":"2026-03-04T04:53:02","date_gmt":"2026-03-03T23:53:02","guid":{"rendered":"https:\/\/paknews.centers.pk\/programming-vs-promotion-decisions-in-ctv-content-monetization-strategy\/"},"modified":"2026-03-04T04:53:02","modified_gmt":"2026-03-03T23:53:02","slug":"programming-vs-promotion-decisions-in-ctv-content-monetization-strategy","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/programming-vs-promotion-decisions-in-ctv-content-monetization-strategy\/","title":{"rendered":"Programming vs. Promotion Decisions in CTV Content Monetization Strategy"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p><div class=\"youtube-embed\" data-video_id=\"eK5kK7X7sHY\"><iframe title=\"Programming vs  Promotion Decisions in CTV Content Monetization Strategy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/eK5kK7X7sHY?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to curating and <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/The-State-of-OTT-and-CTV-Monetization-2025-168651.aspx\" target=\"_blank\" rel=\"noopener\" title=\"monetizing CTV content\"><span style=\"font-weight: 400;\">monetizing CTV content<\/span><\/a><span style=\"font-weight: 400;\">, do programming and promotion decisions go hand in hand or does one necessarily drive the other? <\/span><a href=\"https:\/\/www.linkedin.com\/in\/pamela-duckworth-8620b15\" target=\"_blank\" rel=\"noopener\" title=\"Head of Fubo Studios Pamela Duckworth\"><span style=\"font-weight: 400;\">Head of Fubo Studios Pamela Duckworth<\/span><\/a><span style=\"font-weight: 400;\"> offers a look inside <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Fubo-Debuts-Four-New-Interactive-CTV-Ad-Formats-Including-Transactional-and-Gamified-Ads-167457.aspx\" target=\"_blank\" rel=\"noopener\" title=\"fubo transactional and gamified ads\"><span style=\"font-weight: 400;\">Fubo<\/span><\/a><span style=\"font-weight: 400;\">\u2019s approach to testing and promotion, from pop-up FAST channels to tentpole events and evergreen content and breakthrough sports like <\/span><a href=\"https:\/\/watch.bkfc.com\/\" target=\"_blank\" rel=\"noopener\" title=\"bare-knuckle fighting championship\"><span style=\"font-weight: 400;\">bare-knuckle boxing<\/span><\/a><span style=\"font-weight: 400;\"> in this discussion with <\/span><a href=\"https:\/\/www.integrationtherapy.media\/about\" target=\"_blank\" rel=\"noopener\" title=\"Integration Therapy\"><span style=\"font-weight: 400;\">Integration Therapy<\/span><\/a><span style=\"font-weight: 400;\">\u2019s <\/span><a href=\"https:\/\/www.linkedin.com\/in\/rebecca-avery-media\" target=\"_blank\" rel=\"noopener\" title=\"Rebecca Avery\"><span style=\"font-weight: 400;\">Rebecca Avery<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/ICYMI-Streaming-Media-Connect-February-2026-173683.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Streaming Media Connect 2026<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Finding the Right Strategic Balance<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Avery kicks off the discussion by posing the question directly: \u201cWhat is the importance of programming decisions versus promotion decisions? And how do you balance those on different types of content?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duckworth brings up pop-up FAST channels as an example as a way of testing the popularity of content (and the value of promoting it on a limited-term basis) before committing to something more permanent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHaving the ability to just create any FAST channel we want,&#8221; she says, &#8220;we can actually do popup channels on our networks to test. We&#8217;ll test it on the programming decision, and see how well it does, but we&#8217;ll also do fresh promos. Let&#8217;s say if there&#8217;s an event like a Wiffleball Championship. Not many people know that there&#8217;s a Wiffleball Championship. So we&#8217;ll try to lean into humor a little bit and put together these kind of fun, fast-paced promos, which in turn we get to our partner platforms so that everyone knows it&#8217;s coming up. And then we test whether this programming is doing well. And if we see any pickup, then we&#8217;ll go full-on and help this league market their brand and then bring it up and get as many eyeballs as we can for it.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it&#8217;s not necessarily one leading or driving the other in content strategy; &#8220;I kind of do it in parallel when it comes to programming decisions and promotions.&#8221;\u00a0<\/span><\/p>\n<h2><strong>Testing, Finding, and Promoting the Right Content Balance<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pushing further into content strategy territory for more insight into Fubo\u2019s approach, Avery asks, \u201cHow do you balance between all of the different types of content that you have? Obviously, sports is a big winner for Fubo. How do you continue to lean in on <a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=171730\" target=\"_blank\" rel=\"noopener\" title=\"Monetizing Sports on FAST: A Q&amp;A With Free Live Sports&#039; Cathy Rasenberger and Amagi&#039;s Srinivasan KA\">sports for monetization<\/a> and then still give visibility to your other content?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;It&#8217;s all complementary, especially on Fubo Sports,&#8221; Duckworth replies. &#8220;For instance, our sports documentaries do extremely well.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turning to her fellow panelist <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jongiegengack\" target=\"_blank\" rel=\"noopener\" title=\"Jon Giegengack of Hub Entertainment Research\"><span style=\"font-weight: 400;\">Jon Giegengack of Hub Entertainment Research<\/span><\/a><span style=\"font-weight: 400;\">, Duckworth says, &#8220;Jon, you&#8217;ll laugh at this because I&#8217;m sure you have data on this. I could air the <\/span><a href=\"https:\/\/www.fubo.tv\/welcome\/series\/124016522\/man-in-the-arena-tom-brady\" target=\"_blank\" rel=\"noopener\" title=\"Tom Brady documentary\"><span style=\"font-weight: 400;\">Tom Brady documentary<\/span><\/a><span style=\"font-weight: 400;\"> all day long and it will do extremely well. We heavy that up during the football season. You tease it up. And then we have one on <\/span><a href=\"https:\/\/www.fubo.tv\/welcome\/program\/SH049360450000\/travis-kelce-sharp-sturdy-swift\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Travis Kelce<\/span><\/a><span style=\"font-weight: 400;\">. We have a bunch of stuff like that. So we program around tentpole events like pro football and college football. And now we&#8217;re going to be doing a big event around March Madness because <\/span><a href=\"https:\/\/ir.fubo.tv\/news\/news-details\/2026\/Fubo-Sports-Network-and-Hoops-HQ-Launch-The-Hoops-HQ-Show-With-Seth-Davis-and-Andy-Katz\/default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"hoops iq show\"><span style=\"font-weight: 400;\">we have an exclusive show with Seth Davis called <\/span><em><span style=\"font-weight: 400;\">The Hoops IQ Show<\/span><\/em><\/a><em><span style=\"font-weight: 400;\">.<\/span><\/em><span style=\"font-weight: 400;\"> So we&#8217;re going to have fun with that. We&#8217;re going to lean into his bracket and maybe we&#8217;ll even come up with a game like &#8216;play against Seth&#8217; or something, and we&#8217;ll just put little promos around that.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going back to the testing strategy she discussed earlier, Duckworth explains, &#8220;We are lucky enough that we can test and find out if something&#8217;s sticky. A perfect example of that is <\/span><a href=\"https:\/\/www.fubo.tv\/welcome\/series\/124428732\/bare-knuckle-fighting-championship\" target=\"_blank\" rel=\"noopener\" title=\"Bare Knuckle Fighting Championship (BKFC)\"><span style=\"font-weight: 400;\">Bare Knuckle Fighting Championship (BKFC)<\/span><\/a><span style=\"font-weight: 400;\">. They literally don&#8217;t wear things on their hands; they hit with bare knuckles. We started testing that in 2022. First, I was told, &#8220;Pam, it&#8217;s too violent. People are not going to watch this. There&#8217;s too much blood involved. There&#8217;s too much everything.&#8221; And I was like, let&#8217;s just see if they like it or not. And BKFC is a small outfit. There are six people working with this company. But we ended up getting traction and they became really, really good partners for us.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Four years later, Duckworth says, Fubo is doing all of BKFC&#8217;s marketing. &#8220;We have grown the brand. It&#8217;s international now, and it&#8217;s in the top 10 every single month of programming for us,&#8221; she says. &#8220;We also created their FAST channel and we manage it in English and Spanish. We dub all of the fights in Spanish because we also have Fubo Latino, and it&#8217;s working so well that we are an investor in the company now. So we&#8217;re trying to look at this as a 360 to monetize. And that just happened to be a home run for us.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;You&#8217;ve talked about pop-up channels, games, different types of branding in your promotion, leaning into humor for Wiffleball, creating channels with partners and eventually evolving even into an investor,&#8221; recaps Avery. &#8220;That must generate an enormous amount of data.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duckworth nods. \u201cJon\u2019s probably taking notes right now!\u201d she quips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI did,\u201d Jon conirms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duckworth laughs. \u201cI saw you!\u201d<\/span><\/p>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\"\/><br \/>\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/167595-2025-Cover-Images-ORG.png\" alt=\"Streaming Covers\">-->\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/ICYMI-Streaming-Media-Connect-February-2026-173683.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/457456-icymi-feb-26-ORG.jpg\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/ICYMI-Streaming-Media-Connect-February-2026-173683.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">ICYMI: Streaming Media Connect February 2026<\/a><\/h3>\n<p>&#13;<br \/>\n                Streaming Media Connect February 2026 was all about the business and tech of ad-supported streaming and featured exclusive keynote fireside chats with Michelle Auguste of the NBA, Michelle Munson of Eluvio, and Kimmy Li of GAMELOOP and a slate of expert panels panels packed with speakers from YouTube, Disney, DAZN, Fubo, Fremantle, FloSports, Fuse, LG, Philo, Bitmovin, CacheFly, Tavant, and more. 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The personalized and dynamic experiences, including transactional and gamified ad formats, are part of Fubo&#8217;s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert premium audiences.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    06 Jan 2025<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=173741\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to curating and monetizing CTV content, do programming and promotion decisions go hand in hand or does one necessarily drive the other? Head of Fubo Studios Pamela Duckworth offers a look inside Fubo\u2019s approach to testing and promotion, from pop-up FAST channels to tentpole events and evergreen content and breakthrough sports like [&hellip;]<\/p>","protected":false},"author":1,"featured_media":8693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-8691","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/8691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=8691"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/8691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/8693"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=8691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=8691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=8691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}