{"id":9225,"date":"2026-03-28T07:25:36","date_gmt":"2026-03-28T02:25:36","guid":{"rendered":"https:\/\/paknews.centers.pk\/lg-shop-time-and-the-creator-economy\/"},"modified":"2026-03-28T07:25:36","modified_gmt":"2026-03-28T02:25:36","slug":"lg-shop-time-and-the-creator-economy","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/lg-shop-time-and-the-creator-economy\/","title":{"rendered":"LG Shop Time and the Creator Economy"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div wp_automatic_readability=\"91.632653061224\">\n<p><div class=\"youtube-embed\" data-video_id=\"GwsnixxkJ_k\"><iframe title=\"LG Shop Time and the Creator Economy\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/GwsnixxkJ_k?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Integrated purchasing opportunities and creator content are becoming <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/The-Future-of-Shoppable-TV-Requires-Restraint--173974.aspx\" target=\"_blank\" rel=\"noopener\" title=\"future of shoppable tv requires restraint\"><span style=\"font-weight: 400;\">increasingly prominent elements<\/span><\/a><span style=\"font-weight: 400;\"> of the CTV experience. How are they converging on major CTV platforms like <\/span><a href=\"https:\/\/www.lg.com\/us\/\" target=\"_blank\" rel=\"noopener\" title=\"LG\"><span style=\"font-weight: 400;\">LG<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.lg.com\/us\/webos\" target=\"_blank\" rel=\"noopener\" title=\"lg webOS\"><span style=\"font-weight: 400;\">webOS<\/span><\/a><span style=\"font-weight: 400;\">? <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chestergoodson\/\" target=\"_blank\" rel=\"noopener\" title=\"Chester Goodson, LG Electronics\u2019 senior manager of business development,\"><span style=\"font-weight: 400;\">Chester Goodson, LG Electronics\u2019 senior manager of business development,<\/span><\/a><span style=\"font-weight: 400;\"> discusses the rise of creator programming and monetization opportunities available through LG\u2019s <\/span><a href=\"https:\/\/www.lg.com\/us\/press-release\/lg-launches-shop-time-app-on-lg-smart-tvs\" target=\"_blank\" rel=\"noopener\" title=\"lg shop time\"><span style=\"font-weight: 400;\">Shop Time<\/span><\/a><span style=\"font-weight: 400;\"> ecommerce app and where the two intersect in this conversation with moderator <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chrispfaff\/\" target=\"_blank\" rel=\"noopener\" title=\"Chris Pfaff\"><span style=\"font-weight: 400;\">Chris Pfaff<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/ICYMI-Streaming-Media-Connect-February-2026-173683.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media Connect 2026\"><span style=\"font-weight: 400;\">Streaming Media Connect 2026.<\/span><\/a><\/p>\n<h2><strong>Working With Content Creators\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff asks Goodson to describe how the team at LG works with creators on shoppable content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goodson notes that it\u2019s common now for creators who have traditionally existed only on YouTube, such as Mr. Beast, to be visible in broadcast television ads. LG has been getting more involved with content creators over the past year. Across the LG brand, including appliances and consumer electronics, dedicated teams are working with all types of creators across different verticals, he shares. Shop Time is still in the nascent stage of starting to work with brands and influencers to promote various categories. \u201cAuthenticity is absolutely key,\u201d he believes, echoing what a fellow panelist said earlier in the session. So LG has to think carefully about creators to partner with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBrands are very eager to engage, but we have a team out of Seoul, Korea that collaborates with our team here in the United States to identify for the commerce piece of our business, Shop Time, as I mentioned, <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Columns\/Editors-Note\/Farm-to-Table-172819.aspx\" target=\"_blank\" rel=\"noopener\" title=\"farm to table\">leveraging creator content<\/a> in ways that are compelling for viewers,\u201d Goodson explains. This approach will continue to evolve. LG recently promoted its <\/span><a href=\"https:\/\/www.lg.com\/us\/search?q=StanbyME&amp;tab=product\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">StanbyME<\/span><\/a><span style=\"font-weight: 400;\"> mobile TV by executing campaigns with creators across social media. \u201cAnd so that definitely, I think, whet our appetite for more creative opportunities together. So you\u2019ll see more of that,\u201d Goodson predicts.<\/span><\/p>\n<h2><strong>Leveraging the Excitement Surrounding K Culture<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff mentions that he recently attended a <\/span><a href=\"https:\/\/www.einpresswire.com\/article\/862655880\/korean-content-takes-center-stage-k-fast-global-showcase-set-to-launch-in-new-york\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">K-FAST<\/span><\/a><span style=\"font-weight: 400;\"> event, and he finds it interesting that Korean culture has \u201cincredible sustainability and power.\u201d He wonders how it affects LG\u2019s shoppable approach. \u201cThe mind boggles at what you can do. And speaking of authenticity, [K culture has] captured the ears and eyes and yes, the heart, of so many people across the world now. I mean, that\u2019s got to be enormously exciting for you and the team, right?\u201d Pfaff asks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou make a really good point,\u201d Goodson agrees. \u201cAnd coming from Asia, and Korea in this particular case, they\u2019re advanced as far as the different executions and engagements [and] opportunities, starting back with mobile, but now on the TV. The Shop Time app, the shopping app that\u2019s installed in all of our TVs, that was born out of Seoul, Korea,\u201d he reminds Pfaff.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goodson finds it exciting to continue iterating and innovating to find the best ways to compel consumers to turn on the TV. Goodson uses the example of the art gallery on LG TVs\u2014people leave it running to show \u201cbeautiful art on the TV,\u201d which is legitimate engagement, but Goodson says the team has to figure out how it can bring in other utilities for consumers, including gaming and shopping.<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026-May\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Join us May 12\u201314, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!\"><em><span style=\"font-weight: 400;\">Join us May 12\u201314, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! 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Chester Goodson, LG Electronics\u2019 senior manager of business development, discusses the rise of creator programming and monetization opportunities available through LG\u2019s Shop Time ecommerce app and where the [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9225","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9225"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9227"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}