{"id":9296,"date":"2026-04-15T02:11:26","date_gmt":"2026-04-14T21:11:26","guid":{"rendered":"https:\/\/paknews.centers.pk\/how-to-monitor-live-streams-for-optimal-ad-server-performance\/"},"modified":"2026-04-15T02:11:26","modified_gmt":"2026-04-14T21:11:26","slug":"how-to-monitor-live-streams-for-optimal-ad-server-performance","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/how-to-monitor-live-streams-for-optimal-ad-server-performance\/","title":{"rendered":"How to Monitor Live Streams for Optimal Ad Server Performance"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div wp_automatic_readability=\"151.41539587654\">\n<p><div class=\"youtube-embed\" data-video_id=\"WZaiWuPMXpo\"><iframe title=\"How to Monitor Live Streams for Optimal Ad Server Performance\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/WZaiWuPMXpo?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">From an observability standpoint and eyes on glass, what are the key metrics to watch to determine if <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Ad-Measurement-The-Key-to-Maximizing-OTT-Ad-Revenue-172579.aspx\" target=\"_blank\" rel=\"noopener\" title=\"maximizing ad revenue\"><span style=\"font-weight: 400;\">ad insertion<\/span><\/a><span style=\"font-weight: 400;\"> is going smoothly during a live stream? <\/span><a href=\"https:\/\/www.linkedin.com\/in\/dztv\/\" target=\"_blank\" rel=\"noopener\" title=\"Altitude TV SVP of operations and engineering Dave Zur\"><span style=\"font-weight: 400;\">Altitude TV SVP of operations and engineering Dave Zur<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/sargeway\/\" target=\"_blank\" rel=\"noopener\" title=\"Sargeway LLC owner Sarge Sargent\"><span style=\"font-weight: 400;\">Sargeway LLC owner Sarge Sargent<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/realeyes\/\" target=\"_blank\" rel=\"noopener\" title=\"Qualabs chief solutions architect David Hassoun\"><span style=\"font-weight: 400;\">Qualabs chief solutions architect David Hassoun<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/digitalcj\/\" target=\"_blank\" rel=\"noopener\" title=\"FanServ VP of publisher operations C.J. Leonard\"><span style=\"font-weight: 400;\">FanServ VP of publisher operations C.J. Leonard<\/span><\/a><span style=\"font-weight: 400;\"> discuss challenges and best practices for monitoring live streaming <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Why-Ad-Monitoring-on-Real-Devices-Is-Essential-for-OTT-Performance-160048.aspx\" target=\"_blank\" rel=\"noopener\" title=\"ad monitoring on real devices\"><span style=\"font-weight: 400;\">ad performance<\/span><\/a><span style=\"font-weight: 400;\"> in this clip from <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/ICYMI-Streaming-Media-Connect-February-2026-173683.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media Connect 2026\"><span style=\"font-weight: 400;\">Streaming Media Connect 2026<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Garbage In, Garbage Out<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Leonard asks, \u201cFrom an operational standpoint on the engineering side, what monitoring or observability signals should teams prioritize?\u201d If there\u2019s a problem that someone hasn\u2019t flagged from the ad server side, she wonders, what can be done?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zur notes that the encode is the first step\u2014checking video quality and integrity\u2014then, asking if the manifest has been degraded in any way. \u201cI mean, we\u2019re only as good as our CDNs and our players at the end of the day,\u201d he says. \u201cWe don\u2019t have the traditional broadcast infrastructure of eyes on glass. In many of these cases, somebody might be halfway around the world in a different time zone. It\u2019s yesterday or it\u2019s tomorrow, whatever it might be, and we\u2019re interacting with them live regarding problems that are popping up. That\u2019s been maybe one of the bigger challenges as far as the monitoring.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s a resolution problem, \u201cyou can only do so much,\u201d Zur continues. He subscribes to the garbage in, garbage out rule\u2014or quality in, quality out\u2014but, he says with a laugh, there are days with \u201cquality in\u201d that \u201cwe get a little garbage on the backside.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sargent agrees: \u201cGarbage in, garbage out is definitely true to the system.\u201d Given his experience in both video engineering and ad tech, he suggests modeling what Disney does: \u201c[T]hey actually do monitor encode because to your point, if it\u2019s [garbage] coming in, we\u2019re definitely [getting garbage] coming out. We\u2019re also monitoring the <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/Why-Does-SCTE-35-Matter-in-SSAI-133827.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Why Does SCTE 35 Matter in SSAI?\">SCTE[-35] signals<\/a>. So we\u2019re making sure the ad breaks are proper in place. Not only are they on time, but are they of the right type? And for Peacock\u2019s workflows, we actually did embed custom code into the SCTE signal. So we would send messaging that described the ad break so the ad server had more detail so it can do different things.\u201d<\/span><\/p>\n<h2><strong>Multiple People, Multiple Devices\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sargent uses Slack or Teams for real-time communications with operation systems and support systems, which is working for him. \u201cI believe, talking to some of our peers, [that] a lot of them still use Slack to do real-time communications, but you\u2019ve got to have the eyes on glass. That\u2019s kind of mandatory for a live event, especially tentpole events.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multiple people need to be on glass, he says, from an in-house data center or a NOC (network operations center) or DNOC (deployable network operations center). \u201c[F]or example, my setup, I have multiple TVs and multiple devices running. And same for my teams. We want to have multiple devices. So you\u2019re looking at the ad break on a Roku versus a tvOS and definitely multiple desktop versions, different browsers. So you\u2019re getting a full range of what\u2019s happening in the stream,\u201d Sargent explains.<\/span><\/p>\n<h2><strong>Monitoring Delivery Time\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Hassoun says that when monitoring large events, he needs to see the metrics about the time from ad request to received. \u201cIf that starts to grow, and how\u2019s that handling with growing audience, that\u2019s really, really important,\u201d he notes. \u201cThat\u2019s an indicator if you\u2019re having ad decisioning services issues, as well as a little bit on the delivery, but the delivery itself is very minor. They\u2019re small files, but high value.\u201d He uses <\/span><a href=\"https:\/\/www.conviva.ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Conviva<\/span><\/a><span style=\"font-weight: 400;\"> to see how the actual ads are being delivered, he says. \u201cIf I was just monitoring a Conviva dashboard for live, I could tell you exactly when an ad break was without ever looking at a screen just by looking at the results because the ads always get delivered slower. They\u2019re not as well cached.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hassoun adds that he looks at delivery and how it\u2019s affecting buffering. \u201cAnd once again, if you have lower latency, you have less amount of buffer, does that create drift now to content? And those are other factors within there,\u201d he asserts. \u201cAnd then to take a little bit further on what [Zur] and [Sargent] were talking about, it\u2019s a matter of not just eyes on glass, which is super important, and also the encoding, but looking at what happens with those ads.\u201d<\/span><\/p>\n<h2><strong>Getting Pieces of the Big Picture<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking to bad experiences he\u2019s had with ads hurting the viewing experience, Hassoun describes machine lags, improper encoding, and other problems. \u201cSo having those eyes on glass and being able to review those ads\u2014especially if you can\u2019t review them all ahead of time, if they are going to be programmatic\u2014but [having] many screens, many devices as [Sargent] said,\u201d can make a big difference, Hassoun notes. It helps isolate issues so problems can be solved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hassoun sums up, \u201cSo it\u2019s a matter of looking at all your network delivery, looking at your performance metrics from your player, your QOE [quality of experience], QOS [quality of service], and trying to also have that data around your ad services gives you a little bit of that picture.\u201d It doesn\u2019t provide the entire picture, he says, because \u201cthis is really hard to monitor and see unless you have, as [Zur] mentioned, a node in every location and region and variance and personalization, [etc.], it becomes very challenging to have high confidence in everything.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026-May\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Join us May 12\u201314, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!\"><em><span style=\"font-weight: 400;\">Join us May 12\u201314, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! 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Altitude TV SVP of operations and engineering Dave Zur, Sargeway LLC owner Sarge Sargent, Qualabs chief solutions architect David Hassoun, and FanServ VP of publisher operations C.J. Leonard [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9296","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9296"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9298"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}