![\"Article](\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/458068-video-elephant-ORG.png\")
<\/div>\nNew research from\u00a0Video Elephant\u00a0<\/a><\/span>shows that\u00a0contextual relevance<\/strong>\u00a0is the ‘missing link’ in achieving meaningful brand lift.\u00a0The new report, titled\u00a0The Power of Context: Driving Lift Through Video<\/em><\/strong><\/a><\/span>, finds that contextual alignment between an ad and its surrounding content is a primary driver of brand perception, with the power to 4X brand lift compared to industry averages.<\/p>\n The national survey of 2,000 U.S. adults, conducted by\u00a0Talker Research<\/strong>, found that\u00a041% of consumers<\/strong>\u00a0reported a more positive view of a brand when its video ad was paired with contextually relevant content. This is particularly impactful in high-consideration sectors like automotive, where standard brand lift typically hovers in the low teens.<\/p>\n The \u201cHalo Effect\u201d of Content Adjacency<\/strong><\/p>\n The study establishes a link between content and brand perception.<\/p>\n Driving Action<\/strong><\/p>\n The study further reinforces video’s role as a powerhouse for conversion.\u00a070% of consumers<\/strong>\u00a0reported taking direct action\u2014from discovery to purchase\u2014after engaging with video ads across in-home, digital, and OOH platforms.<\/p>\n It\u2019s a Multi-Screen World<\/strong><\/p>\n In today\u2019s fragmented, multi-screen environment, reach alone is no longer enough.<\/p>\n OOH: From \u201cBackground\u201d to “Informative”<\/strong><\/p>\n Out of Home video has become a strategic extension of a conventional video strategy, taking advantage of\u00a0 “dwell time” in environments like medical offices, airports, and restaurants and reclaim it as a learning window – moving CTV OOH from a \u201cnovelty add-on\u201d to a learning experience. Think cooking, decorating or travel. This creates a less interruptive, more additive ad experience, driving stronger perception and action.<\/p>\n “The data confirms that consumers don’t just ‘see’ an ad; they experience the environment it lives in,” said\u00a0Brian Cullinane, Chief Commercial Officer at VideoElephant<\/strong>. “When you align the right creative with the right content in the right venue, you aren’t just buying an impression\u2014you’re borrowing the trust and authority of that environment. It\u2019s the difference between being an interruption and being a resource.”<\/p>\n Study Methodology<\/strong><\/p>\n The Power of Context: Driving Lift Through Video<\/em>\u00a0was conducted by Talker Research on behalf of VideoElephant. The survey sampled 2,000 U.S. adults, balanced across age, gender, and region, via a double-opt-in online panel.<\/p>\n About VideoElephant<\/strong><\/p>\n VideoElephant<\/a><\/span>\u00a0is a leading global video solutions provider, housing one of the world’s largest libraries of premium, rights-cleared video content. Through its “CTV Connect” network, VideoElephant delivers curated, contextually relevant programming to screens across North America, helping brands maximize lift by ensuring ads live in high-value, brand-safe environments. To learn more, visit\u00a0videoelephant.com<\/a><\/span>.<\/p>\n\n
\n
\n
\n ![\"Streaming](\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/457665-2026-Cover-Images-ORG.png\")
\n <\/div>\n<\/p><\/div>\n<\/div>\n