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<\/div>\nOn Thursday, May 14, <\/span>Victoria Tuzova, head of strategic partnerships and market outreach for Elecard<\/span><\/a>, will moderate the\u00a0<\/span>Streaming Media Connect<\/span><\/a> panel \u201cNeed for Speed: Ultra-Low-Latency Sports Streaming From Stadium to Screen<\/a>.\u201d Sports fans expect instantaneous action\u2014and between the explosion of <\/span>betting culture<\/span><\/a> and <\/span>shared second-screen experiences<\/span><\/a>, sports streaming demands not only low-latency delivery, but also seamless sync. This panel dives into the engineering fundamentals\u2014capture, encoding, delivery, and playback\u2014that underpin smooth execution through the first, middle, and last miles without sacrificing quality. Learn what breaks at scale, how to prepare for and ward off disaster, and why <\/span>low latency<\/span><\/a> isn\u2019t just a number, but the difference between a winning broadcast and a blown opportunity.<\/span><\/p>\n Confirmed panelists include:<\/strong><\/p>\n Register now for Streaming Media Connect!<\/strong><\/a><\/span><\/p>\n Victoria Tuzova<\/strong> is head of strategic partnerships and market outreach at <\/span>Elecard<\/span><\/a>, where she leads sales, partnerships, and strategic initiatives across the U.S. and global markets. With deep expertise in OTT, IPTV, and live-streaming technologies, she has worked with industry leaders including NBCUniversal, Comcast, Netflix, and Paramount. Tuzova is a co-chair of the <\/span>Mile High Video conference<\/span><\/a> and is a frequent speaker and moderator at <\/span>NAB Show Streaming Summit<\/span>, <\/span>Demuxed<\/span>, and other conferences focusing on live sports, low-latency streaming, and video quality monitoring. She actively supports <\/span>Women in Streaming Media<\/span><\/a> and other initiatives to bring more diverse voices into the video technology space.<\/span><\/p>\n \u201cLatency in streaming isn\u2019t caused by just one thing\u2014it\u2019s the cumulative effect of every stage in the pipeline, from encoding decisions and buffering to packaging, transmission, and playback. That\u2019s why solving it requires a system-level approach rather than focusing on a single component,\u201d Tuzova says. \u201cWhat\u2019s really changed the conversation in recent years is sports betting and real-time interactivity. When even a few seconds of delay can impact user trust or outcomes, the definition of \u2018live\u2019 has shifted dramatically, and expectations are higher than ever.\u201d<\/span><\/p>\n She continues, \u201cAt the same time, one of the biggest challenges is scaling low-latency streams without sacrificing stability. It\u2019s relatively easy to reduce latency in controlled environments, but delivering consistent, reliable performance to millions of viewers across different networks and devices is much harder. The last mile, in particular, remains a major variable that can introduce unpredictable delays.\u201d<\/span><\/p>\n On the relevance of this panel discussion, Tuzova shares, \u201cLooking ahead, I\u2019m excited about advancements in low-latency delivery technologies like low-delay DASH and improvements in encoding strategies that better balance quality, efficiency, and speed. Ultimately, the goal isn\u2019t just to be faster\u2014it\u2019s to deliver a truly synchronized, high-quality experience at scale. That\u2019s what makes this space so dynamic, and why this discussion is so important right now.\u201d<\/span><\/p>\n Lukas Navickas<\/strong>, senior global sales executive for streaming at <\/span>Servers.com<\/span><\/a>, is a streaming infrastructure expert who works in trusted partnership with platforms from across the streaming ecosystem to deliver custom infrastructure solutions. Through a process of close consultation, Navickas helps platforms optimize their infrastructure using a hybrid architecture approach to solve their unique challenges and enable low-latency video delivery at scale.<\/span><\/p>\n \u201cRising demand for AI compute is driving up CapEx across the industry, which will inevitably increase the costs of media processing and delivery. Major cloud vendors are already raising prices across the board,\u201d Navickas says. \u201cI\u2019m looking forward to discussing hybrid deployment models\u2014a topic that\u2019s often overlooked, yet foundational to any streaming event, both from a performance perspective and in its impact on overall P&L. Attendees will gain valuable insight into different infrastructure deployment models that support low-latency streaming at scale, while keeping costs under control.\u201d<\/span><\/p>\n Daniel Alinder<\/strong><\/a>,<\/span> a leader in the world of ultra-low latency streaming, serves as the CEO of <\/span>Vindral<\/span><\/a>. With a deep passion for innovation and a keen understanding of the industry, Alinder has pioneered the growth of Vindral\u2019s product offering, serving across a multitude of verticals, including igaming, live sports, horse racing, live events, interactive entertainment, and auctions. Under his leadership, Vindral has become a driving force in the industry, introducing the world\u2019s first Media over QUIC-powered live streaming<\/a> engine available globally.<\/span><\/p>\n \u201cWe\u2019ve seen a rise of D2C sports clients\u2014some with a requirement on ultra-low latency and others where it is an added bonus that greatly improves the experience. D2C or not, the reasons why latency matters vary greatly\u2014from interactivity or betting requiring ULL and sync to giving viewers a coherent experience and in other cases as an aspect of quality in video delivery,\u201d Alinder says. \u201cMedia over QUIC is also worth discussing. A standard still a ways out but with rapidly increasing industry backing and with a promise of interoperability between platforms\u2014something that ultra-low latency delivery has been struggling with for a long time. A lot to discuss; looking forward to it!\u201d<\/span><\/p>\n Martin Popov <\/strong>is a product director at <\/span>Stats Perform<\/span><\/a>, leading the strategy and commercial roadmap for a major product vertical that serves sportsbooks, igaming operators, and broadcasters globally. Bringing over a decade of experience driving product commercialization for heavyweights like Bally\u2019s Interactive, Genius Sports, and Betway, Popov\u2019s product philosophy is firmly rooted in measurable commercial outcomes rather than standard feature output.<\/span><\/p>\n \u201cReal-time streaming is reshaping the betting user experience and opening up commercial formats that simply weren’t viable a few years ago,\u201d Popov asserts. He\u2019s looking forward to discussing the following topics on the panel:\u00a0<\/span><\/p>\n Simon Brydon<\/strong> has worked as a senior executive in the sports industry for 20 years. He joined <\/span>Synamedia<\/span><\/a> in 2020 from <\/span>Pitch International<\/span><\/a>, a leading global sports marketing agency. From 2008 to 2014, he ran the media and digital business of Racing UK. Brydon pioneered several ground-breaking digital media innovations, including the first launch of a live subscription service on iPhone. In 2003, he created Cycling Television, the live OTT sports TV channel broadcasting the best professional cycling globally. In 2007, Brydon sold the business to a Canadian media company.<\/span><\/p>\n Brydon wants to clear up some misconceptions about latency. He says, \u201cLatency is quite simply a trade-off between the quality and breadth of the product offering and speed of delivery against live. The first thing is, What is low latency? For some people it\u2019s 12 seconds; others it\u2019s 8; for some it is 4; and others it is 2\u2014and for some it is sub 1 second. Low latency to one man is not low latency to another. I can deliver them all \u2026 but what\u2019s the tradeoff? The streaming service provider needs to ask themselves what is the product they need to deliver and in doing so, what needs to be done; what latency is acceptable? And what will they invest at all the stages of the delivery pipeline?\u201d<\/span><\/p>\n Brydon continues, \u201cSports betting is on specific networks where latency is more important than quality. The two worlds of live, top-quality HDTV\/smart TV delivery and betting haven\u2019t merged yet and probably never will. I should know: I delivered sub 2 second latency over 20 years ago on betting. The main provider of low latency, WebRTC betting streams, went bust last year, which tells you something about demand for super low latency.\u201d\u00a0<\/span><\/p>\n He concludes, \u201cThe biggest challenge to latency is on the player: You need to work on all of them and then the network, because CDN must be low latency, and, finally, targeted advertising, which is not 100% low-latency-compatible yet. MOQ will impact primary distribution low latency, sub 1 second to reduce latency at the distribution end and therefore help latency at the consumer end. MOQ is much quicker than SRT. Network owners will be the ones that can impact low latency, as they also own the CDN and most in-home players. They will invest in appropriate private CDN if value is there.\u201d<\/span><\/p>\n\n
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