{"id":9387,"date":"2026-05-08T00:18:15","date_gmt":"2026-05-07T19:18:15","guid":{"rendered":"https:\/\/paknews.centers.pk\/programming-and-monetizing-sports-on-fast\/"},"modified":"2026-05-08T00:18:15","modified_gmt":"2026-05-07T19:18:15","slug":"programming-and-monetizing-sports-on-fast","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/programming-and-monetizing-sports-on-fast\/","title":{"rendered":"Programming and Monetizing Sports on FAST"},"content":{"rendered":"


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On Thursday, May 14, <\/span>Chris Pfaff, CEO, Chris Pfaff Tech Media<\/span><\/a>, will moderate the\u00a0<\/span>Streaming Media Connect<\/span><\/a> panel \u201cAlpha Channel: Programming and Monetizing Sports on FAST.<\/a>\u201d <\/span>FAST channels<\/span><\/a> thrive on volume and discoverability, but <\/span>sports rights<\/span><\/a> are costly and complicated. How do you fill a 24\/7 channel with compelling sports programming without breaking the bank? This panel explores creative scheduling and content mixes, licensing strategies, fresh angles on balancing mass appeal and niche differentiation, and tips for identifying and serving passionate communities of fans. Learn what turns on FAST sports channel viewers and keeps them tuning in.<\/span><\/p>\n

Confirmed panelists include:<\/strong><\/p>\n

Register now for Streaming Media Connect!<\/strong><\/a><\/span><\/p>\n

Chris Pfaff <\/strong>was the first to use IRC for an interactive corporate webcast; he produced one of the first DVDs, the first HD animated logo, and some of the first mobile short films; he led numerous multipoint broadband events; and he produced the first Twitter Wall. His company,\u00a0<\/span>Chris Pfaff Tech Media<\/span><\/a>, has provided strategy and marketing services for leading technology service providers, technology firms, and new media companies worldwide since 2002. Pfaff was also one of the founders of the\u00a0<\/span>Producers Guild of America<\/span><\/a>\u00a0(PGA) New Media Council East and a founder of the New York chapter of the\u00a0<\/span>VR\/AR Association<\/span><\/a>.<\/span><\/p>\n

\u201cWe have now reached the \u2018Goldilocks\u2019 challenge of the FAST era. If you are too broad, you become noise in an oversaturated market. If you are too niche, you may lack the scale required to attract meaningful advertiser interest. The most successful sports FAST channels solve this by treating niche content as the \u2018hook\u2019 to build a passionate, core community, while using broad production values and cross-platform strategies to expand the \u2018shop window.\u2019 We see the barrier to entry being lowered for casual fans with alternate feeds, and we\u2019re seeing FAST provide a wealth of first-party data, giving sponsors deeper \u2018attribution\u2019 and \u2018performance\u2019 metrics,\u201d<\/span> Pfaff explains.<\/span><\/p>\n

Cathy Rasenberger<\/strong> is founder and president of\u00a0<\/span>Rasenberger Media LLC<\/span><\/a>, a leading media industry consulting firm providing business development, outsourced management, and strategic advisory services. Rasenberger is also a founder and co-president of Sports Studio, a global sports platform, distribution, and monetization company dedicated to delivering and monetizing free, high-quality sports programming across linear and on-demand platforms. Sports Studio owns and operates\u00a0<\/span>Free Live Sports TV<\/span><\/a>, which is among the world\u2019s largest dedicated free sports platforms. Rasenberger has been included among\u00a0<\/span>CableFax<\/span><\/a>\u2019s \u201cTop 100 Heavy Hitters\u201d and \u201cMost Powerful Women,\u201d and she was inducted into the\u00a0<\/span>Cable TV Pioneers<\/span><\/a>.<\/span><\/p>\n

\u201cLive sports content has an unrivaled power to attract viewers and keep them engaged,\u201d Rasenberger asserts. \u201cOn FreeLiveSports.tv, which aggregates 125 sports FAST channels and 2,000 hours of sports-related VOD, we track channel performance. We have seen viewership increase 100x on channels with multi-day live events, with the higher viewership levels sustained long after the live event ends. Live sports is a powerful magnet for advertising on FAST, given the higher engagement and stronger advertising recall versus non-live programming, driving higher ad fill rates and CPMs. Companies like Transmit, Canvas Space, and InTheGame are successfully aligning ads with high-impact moments on content now to generate higher-value ad units and capture more robust viewer data. A successful strategy for any sports FAST channel includes a component of live content to attract new viewers, build fan communities, and drive higher ad revenue. Live delivers!\u201d<\/span><\/p>\n

Dave Stelnik<\/strong> is VP of business development at <\/span>FloSports<\/span><\/a>. As an entrepreneur and executive, Stelnik has spent his career leading at the intersection of sports, technology, and media. In his current role, he heads off-platform distribution initiatives for FloSports. He has overseen Flo\u2019s rapid FAST channel expansion and has spearheaded strategic partnerships with Amazon Prime Video, Roku, and Samsung, among many others. Prior to his current role, Stelnik was founder and CEO of DirectAthletics (<\/span>acquired by FloSports in 2023<\/span><\/a>), a leader in endurance sports event registration and data management.<\/span><\/p>\n

\u201cBuilding a compelling 24\/7 sports channel starts with a deep well of live rights sustained by high-quality shoulder programming\u2014highlights, studio content, and feature stories,\u201d Stelnik says. \u201cDrawing from our portfolio of over 50,000 live sports events a year, FloSports is pushing the envelope with the most live sports in FAST. As advertisers seek access to more live sports and FAST platforms adapt to make live content more discoverable, we see FAST as an essential vehicle for both engaging hardcore fans and creating new ones.\u201d<\/span><\/p>\n

Bill Graff<\/strong> currently operates TeleGraff Media, LLC, to help sports organizations grow their media footprint to increase brand value and revenue. Previously, he spearheaded the largest program entitlement deal, to that time, for Discovery Communications. Prior to Discovery, he led independent broadcaster programming efforts, resulting in market dominance over network affiliates and O&O\u2019s. As an entrepreneur, he guided cutting-edge independent producers to deliver successful series to major factual networks. As part of <\/span>beIN SPORTS<\/span><\/a>, he designed, launched, and programmed <\/span>beIN SPORTS XTRA<\/span><\/a>, the first hybrid OTT\/FTA Sports channel.<\/span><\/p>\n

Graff is looking forward to discussing \u201chow sports FAST channels can build community among related fanbases while judiciously deploying their resources in a fiscally responsible manner.\u201d In addition, he\u2019ll be asking, \u201cHow can FAST channels add more to the overall value-chain of sports rightsholders by serving as a gateway to premium content? How can FAST channels take advantage of major sporting events to which they do not own the rights? What are the best strategies to maximize the viewership and sponsorship value of live rights?\u201d Also on the agenda is sharing \u201cproven scheduling strategies to launch and build new channels.\u201d<\/span><\/p>\n

Pamela Duckworth<\/strong> is an award-winning executive producer with extensive experience across all production disciplines and brand marketing. She is head of\u00a0<\/span>Fubo Studios<\/span><\/a>, which is\u00a0<\/span>Fubo\u2019s<\/span><\/a>\u00a0original production division dedicated to sports and entertainment programming across multiple formats. Fubo Studios\u2019 first production was the 2024 award-winning docuseries <\/span>Evolution of the Black Quarterback<\/span><\/em><\/a>. Duckworth also oversaw Fubo\u2019s programming and marketing partnership with Ryan Reynolds\u2019 <\/span>Maximum Effort<\/span><\/a>. In her current role, Duckworth is responsible for all strategy, creative direction, and original programming for the company\u2019s owned and operated TV\u00a0<\/span>networks<\/span><\/a>, including Fubo Sports Network, Fubo Movie Network, and Fubo Latino Network.<\/span><\/p>\n

\u201cWe founded Fubo Sports Network in 2019 well before most of our competitors. From there it wasn\u2019t long until we discovered a recipe that\u2019s helped us grow in an increasingly crowded space,\u201d Duckworth shares. \u201cSince inception, we\u2019ve discovered and partnered with up-and-coming sports properties, developing them and turning them into hits. Bare Knuckle Fighting Championship is a prime example, and now it\u2019s one of our top performing programs with its own dedicated FAST channel in English and Spanish. It\u2019s this approach that makes it possible to stream 500 live sporting events per year on the network alone.\u201d<\/span><\/p>\n

Register now for Streaming Media Connect!<\/strong><\/a><\/span><\/p>\n

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On Thursday, May 14, Chris Pfaff, CEO, Chris Pfaff Tech Media, will moderate the\u00a0Streaming Media Connect panel \u201cAlpha Channel: Programming and Monetizing Sports on FAST.\u201d FAST channels thrive on volume and discoverability, but sports rights are costly and complicated. How do you fill a 24\/7 channel with compelling sports programming without breaking the bank? This […]<\/p>","protected":false},"author":1,"featured_media":9388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9387","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9387"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9388"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}