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At its UpFronts presentation, Netflix announced it has more than 250 million monthly active users (not subscribers) on its Standard With Ads plan, up from 190 million in November of 2025. During Netflix\u2019s Q1 earnings, the company said 60% of new Netflix customers now choose the ad plan, and a new stat from the UpFronts also showed that more than 80% of ad-supported viewers sign in to Netflix weekly.<\/p>\n
In its Q1 earnings report, Netflix noted its ad business is expected to double this year, reaching $3 billion in revenue. In a letter to shareholders, the company noted that building the ads business has been a priority and that Netflix now works with over 4,000 advertisers, up 70% year over year.<\/p>\n
The 250 million number is not the number of subscribers on its Standard With Ads plan. Netflix uses its own data, not a third-party, to calculate monthly active users as everyone in a household who watches more than one minute of ads on the service each month.<\/p>\n
Starting next year, Netflix will also launch the ad-supported plan in 15 more countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland and Thailand.<\/p>\n