{"id":9423,"date":"2026-05-20T08:18:47","date_gmt":"2026-05-20T03:18:47","guid":{"rendered":"https:\/\/paknews.centers.pk\/how-regional-sports-networks-optimize-distribution-to-serve-local-fans-better\/"},"modified":"2026-05-20T08:18:47","modified_gmt":"2026-05-20T03:18:47","slug":"how-regional-sports-networks-optimize-distribution-to-serve-local-fans-better","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/how-regional-sports-networks-optimize-distribution-to-serve-local-fans-better\/","title":{"rendered":"How Regional Sports Networks Optimize Distribution to Serve Local Fans Better"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div wp_automatic_readability=\"136.91081967213\">\n<p><div class=\"youtube-embed\" data-video_id=\"tQlHJJCkWcg\"><iframe title=\"How Regional Sports Networks Optimize Distribution to Serve Local Fans Better\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/tQlHJJCkWcg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Like all sports broadcasters, <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/How-Direct-to-Consumer-Regional-Sports-Networks-Use-OTT--Companion-Content-for-Android-Apple-Roku-Xbox--FireTV-162117.aspx\" target=\"_blank\" rel=\"noopener\" title=\"How Direct-to-Consumer Regional Sports Networks Use OTT &amp; Companion Content for Android, Apple, Roku, Xbox &amp; FireTV\">regional sports networks (RSNs)<\/a> serve a mix of casual and die-hard fans and of necessity employ a number of distribution and <a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=173815\" title=\"state of streaming monetization 2026\" target=\"_blank\" rel=\"noopener\">monetization strategies<\/a> to meet those fans where they are, ranging from <a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=166198\" target=\"_blank\" rel=\"noopener\" title=\"How to Balance Streaming, OTA, and Cable in a Diversified News Media Organization\">vMPVDs to OTA, cable<\/a>, and DTC. But RSNs also face unique challenges in their efforts to serve their affiliated teams\u2019 best interests and ensure that their game coverage and other programming reflects and reinforces the dedication of their teams\u2019 fan bases and also matches the consumption preferences and needs of viewers throughout the region, as <a href=\"https:\/\/www.spacecityhn.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Space City Home Network\">Space City Home Network<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/jim-colasanto-203a248\" target=\"_blank\" rel=\"noopener\" title=\"space city home network GM Jim Colasanto\">GM Jim Colasanto<\/a> and <a href=\"https:\/\/nesn.com\/\" target=\"_blank\" rel=\"noopener\" title=\"NESN\">NESN<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ahmeddarwish\/\" target=\"_blank\" rel=\"noopener\" title=\"NESN CMO and CDO Ahmed Darwish\">CMO and CDO Ahmed Darwish<\/a> explain in this discussion with <a href=\"https:\/\/viewlift.com\/\" target=\"_blank\" rel=\"noopener\" title=\"ViewLift\">ViewLift<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/chancemason\/\" target=\"_blank\" rel=\"noopener\" title=\"ViewLift VP Global GTM Strategy Chance Mason\">VP Global GTM Strategy Chance Mason<\/a> in this clip from <a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/ICYMI-Streaming-Media-Connect-May-2026-174839.aspx\" title=\"icymi Streaming Media may 2026\" target=\"_blank\" rel=\"noopener\">Streaming Media 2026<\/a>.<\/span><\/p>\n<h2><strong>OTA to OTT to DTC<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Mason kicks off the conversation by asking Colasanto about Space City\u2019s subscription model, how they reach their fan base, and where fans watch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLinear is still our largest scale by far with our region,\u201d Colasanto says, noting that the network\u2019s viewers range across Texas, Oklahoma, Arkansas, and Louisiana, where they watch Houston Rockets and Astros games and other Space City programming on cable, satellite, and virtual MVPDs. \u201cWe are geo-targeted,&#8221; he continues, &#8220;but we&#8217;re trying to make it easy for everybody. You don&#8217;t have to have cable, you don&#8217;t have to have satellite, but you do have to have internet. Getting the direct-to-consumer piece has really added to our viewership. We hear directly from our fans exactly how they&#8217;re trying to consume our network. And so we can gauge off that fan interaction and see what platforms they&#8217;re on, where they need to be, and make those decisions based on actual connecting with our viewers and fans.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI see in talking to teams and some RSNs that some teams go OTA [over the air],\u201d Mason replies. \u201cSome teams have direct to distributor. And there are times in which there&#8217;s no coverage in the geographical area that they have access to based on the league&#8217;s allocation. Do you find that people jump to streaming direct to consumer [in those instances,] or do you have any of those dead pockets in your territories?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Space City\u2019s emphasis on the Astros and Rockets, Colasanto says, \u201cwe\u2019re focused on the Houston DMA [designated market area], but with our reach, we hear from people in Tulsa and that they&#8217;re able to reach it with the direct-to-consumer app [<a href=\"https:\/\/support.schnplus.com\/support\/solutions\/articles\/43000773330-what-is-schn-\" target=\"_blank\" rel=\"noopener\" title=\"what is SCHN+\">SCHN+<\/a>]. So I think, again, it&#8217;s giving those viewers and those fans the opportunity to see the network even if they&#8217;re not based in our DMA.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBut somebody in Dallas can\u2019t get Space City Home Network on their own through cable, right?\u201d Mason asks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThey can through DirecTV,\u201d Colasanto confirms. \u201cSo there is still that option. But some areas don&#8217;t have that access. But with <a href=\"https:\/\/www.streamingmedia.com\/Articles\/Columns\/The-Industry\/The-Real-Streaming-Battle-SVOD-vs.-vMVPD-139289.aspx\" target=\"_blank\" rel=\"noopener\" title=\"The Real Streaming Battle: SVOD vs. vMVPD\">virtual MVPDs<\/a>\u00a0like Fubo, or DirectTV streams, they do have that potential. And the direct-to-consumer piece,\u201d he adds, serves to extend SCHN\u2019s signal beyond \u201ccable and satellite.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s all about giving fans choice,\u201d Darwish chimes in. Because NESN has been \u201caround for so long,\u201d he continues, \u201cwe enjoy really good distribution and have great relationships and partnerships with linear distributors who have good penetration throughout New England. But different fans have different preferences for how they want to watch and engage, and direct to consumer and other channels give them an opportunity to engage in whichever way makes the most sense for them.\u201d<\/span><\/p>\n<h2><strong>RSNs, the Price of Fandom, and the Perks of DTC and TVE<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Mason shifts the conversation from reach and platform preferences toward monetization for RSNs and the price fans are willing to pay to follow their hometown teams. \u201cThere\u2019s still debate on putting sports behind a paywall,\u201d Mason says. \u201cThere are still people who believe that\u2019s the right decision. Other people believe that you should give it away for free and subsidize it through AVOD. Do you think\u2014or do you see from your engagement with your fans\u2014that it is only the fanatical fans that are willing to pay for the subscription, or will casual fans pay as well?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI want to reframe it a litlte bit,&#8221; Darwish responds, \u201cbecause one of the ways that we set up our direct-to-consumer in particular was that you could subscribe directly, or if you have access to NESN through your TV package, you could just authenticate it. And if your distributor doesn&#8217;t happen to carry our 4K feed, you could watch it on our direct-to-consumer app [<a href=\"https:\/\/nesn.com\/nesn360\" target=\"_blank\" rel=\"noopener\" title=\"NESN360\">NESN360<\/a>]. Or if you happen to be on the go and you want to watch on your phone, or you have a second home or you have a second room, whatever it might be,\u201d access to the DTC app ensures that Red Sox and Bruins fans won&#8217;t suffer (at least not from having to miss the games).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAnd so for us,\u201d he continues, \u201cit was more about how do we give all fans a choice, and how do we get all fans into the fold and make it easier for them, and reduce the friction [involved in] watching their favorite teams.\u201d So it&#8217;s not necessarily about \u201cfanatics versus casual fans.\u201d But when it comes to \u201cthe casual fans,\u201d he adds, \u201cyou want to make it as easy as possible for them. If you make it easy enough, they\u2019ll tune in.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Colasanto agrees that reducing friction is key, and says that SCHN does that both through its DTC app and authenticating subscribers so they can watch \u201cwherever they are. We had a day baseball game the other day and the numbers were so much better than what they&#8217;ve been on the stream. Again, I&#8217;m allocating it to somebody in the office watching on their phone rather than having a TV. 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But RSNs also face unique challenges in their efforts to serve their affiliated [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9423","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9423"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9425"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}