{"id":9447,"date":"2026-05-29T14:43:00","date_gmt":"2026-05-29T09:43:00","guid":{"rendered":"https:\/\/paknews.centers.pk\/globos-best-practices-for-world-cup-2026-live-streaming-ad-insertion\/"},"modified":"2026-05-29T14:43:00","modified_gmt":"2026-05-29T09:43:00","slug":"globos-best-practices-for-world-cup-2026-live-streaming-ad-insertion","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/globos-best-practices-for-world-cup-2026-live-streaming-ad-insertion\/","title":{"rendered":"Globo\u2019s Best Practices for World Cup 2026 Live Streaming Ad Insertion"},"content":{"rendered":"


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Globo director of adtech Ana Beaklini<\/span><\/a> says latency has traditionally been the biggest problem the Brazil-based <\/span>Globo<\/span><\/a> has faced in its efforts to provide seamless ad insertion for high-stakes, high-concurrency, ultra-low-latency live events like the <\/span>World Cup<\/span><\/a>. In this conversation with <\/span>Streaming Media contributing editor Nadine Krefetz<\/span><\/a> at <\/span>Streaming Media Connect 2026<\/span><\/a>, Beaklini explains how Globo<\/a> has addressed this issue and the best practices the company will implement at massive scale for upcoming <\/span>World Cup<\/span><\/a> live streams and OTA broadcasts and AI\u2019s role in hyper-personalizing Globo\u2019s live ad decisioning.<\/span><\/p>\n

Finding the Right Balance Between Effective DAI and Low Latency\u00a0<\/strong><\/h2>\n

Krefetz begins, \u201cAna, we talked a little bit about the user experience and monetization in terms of live events, but do you want to give me a little bit of background as to how you think about live events and doing ad insertion just overall and especially how AI is playing into this?\u201d<\/span><\/p>\n

Beaklini replies in terms of latency\u2014how in sport, low latency is important to the user experience. Globo\u2019s technology and the suppliers it has in its architecture don\u2019t support a low-latency approach in terms of \u201cthe process that I have to do to call [up] the <\/span>DAI [dynamic ad insertion]<\/span><\/a> and to do all the manifest manipulation to [enable] this delivery doesn\u2019t work very well,\u201d she notes. The workaround is that \u201cif I have something like a really important sponsorship, sometimes it\u2019s better to use a hybrid approach and have more like an awareness approach, not a DAI delivery[, which is w]hat we are of course now trying to do for the <\/span>World Cup<\/span><\/a>; the <\/span>World Cup<\/span><\/a> is coming and is a very important event here for us in Brazil.\u201d<\/span><\/p>\n

It\u2019s a balancing act, Beaklini says, having both \u201cthe monetization and the DAI approach with the really low latency at the same time,\u201d and there\u2019s an extra challenge with Globo\u2019s newest initiative, <\/span>DTV+<\/span><\/a>. \u201cThat\u2019s the approach for <\/span>ATSC 3.0 standards<\/span><\/a>. So with that standard, our expectation is to have a really hyper-personalized DAI delivery. So [facilitating] a much more rich experience for the customer. But since [the World Cup is] a live event, the main issue will be to be sure that we have really low latency to preserve the experience and to preserve the audience that we have here\u201d in Brazil.\u00a0<\/span><\/p>\n

Krefetz wonders, \u201cSo with the DTV+ or ATSC 3.0 type of implementation, this is for both online and broadcast?\u201d<\/span><\/p>\n

\u201cIt will be a hybrid approach,\u201d Beaklini clarifies. \u201cSo if you are connecting [to] the internet, you have all the layers with the extra experience that we are developing, and the idea is to be able to have the DAI in the traditional TV approach.\u201d<\/span><\/p>\n

Hyper-Personalization and AI<\/strong><\/h2>\n

Krefetz asks how AI is being used for personalization, and Beaklini confirms that the hyper-personalization approach does leverage AI \u201cto have different kinds of creative and to use the information of creative with all the different information that we have\u201d about the viewer. Globo is able to have \u201ca deep understanding\u201d of each user, she says. \u201cSo the idea is to have a creative [piece and] really personalize it to your interests, and so that\u2019s what we are trying to do, but in a really lower level, not in the segmentation level\u2014that\u2019s the DAI tradition that we have today.\u201d<\/span><\/p>\n

Join us 11-13 August 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!<\/span><\/a><\/span><\/strong><\/p>\n

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Globo director of adtech Ana Beaklini says latency has traditionally been the biggest problem the Brazil-based Globo has faced in its efforts to provide seamless ad insertion for high-stakes, high-concurrency, ultra-low-latency live events like the World Cup. In this conversation with Streaming Media contributing editor Nadine Krefetz at Streaming Media Connect 2026, Beaklini explains how […]<\/p>","protected":false},"author":1,"featured_media":9448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9447","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9447"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9448"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}