{"id":9475,"date":"2026-06-08T22:45:26","date_gmt":"2026-06-08T17:45:26","guid":{"rendered":"https:\/\/paknews.centers.pk\/soccers-path-to-fast-profitability\/"},"modified":"2026-06-08T22:45:26","modified_gmt":"2026-06-08T17:45:26","slug":"soccers-path-to-fast-profitability","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/soccers-path-to-fast-profitability\/","title":{"rendered":"Soccer\u2019s Path to FAST Profitability"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div wp_automatic_readability=\"93.266531215368\">\n<p><div class=\"youtube-embed\" data-video_id=\"ax2SNM4y9XE\"><iframe title=\"Futbol&amp;apos;s Path to FAST Profitability\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ax2SNM4y9XE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Soccer, aka football, has established a significant presence on FAST in recent years, making its first major splash with the launch of <\/span><a href=\"https:\/\/www.dazn.com\/en-US\/competition\/Competition:50kvbmxi5r9amj2e39hznggqj\" target=\"_blank\" rel=\"noopener\" title=\"dazn fifa+\"><span style=\"font-weight: 400;\">FIFA+<\/span><\/a><span style=\"font-weight: 400;\"> on Samsung TV in 2023, according to <\/span><a href=\"https:\/\/www.linkedin.com\/in\/billgrafftelegraff\/\" target=\"_blank\" rel=\"noopener\" title=\"TeleGraff Media president William \u201cBill\u201d Graff\"><span style=\"font-weight: 400;\">TeleGraff Media president William \u201cBill\u201d Graff<\/span><\/a><span style=\"font-weight: 400;\">. But the sport\u2019s <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/What-the-FIFA-World-Cup-Tells-Us-About-Reaching-Sports-Audiences-Today-175067.aspx\" target=\"_blank\" rel=\"noopener\" title=\"fifa world cup reaching sports fans\"><span style=\"font-weight: 400;\">growth on FAST<\/span><\/a><span style=\"font-weight: 400;\"> and streaming in general, where it is growing significantly faster than it is on broadcast, has come as the result of improvements in <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Post\/Blog\/Why-the-FIFA-World-Cup-Will-be-the-Most-Demanding-Event-Ever-for-Dynamic-Ad-Insertion-175022.aspx\" target=\"_blank\" rel=\"noopener\" title=\"fifa world cup dynamic ad insertion\"><span style=\"font-weight: 400;\">ad-stitching technology<\/span><\/a><span style=\"font-weight: 400;\"> and sponsors\u2019 growing recognition that streaming is where the audience is and the data value of streaming viewers. Graff provides a capsule history of the sport\u2019s ascendancy on ad-supported and subscription-based streaming and a snapshot of where it stands now (including Apple\u2019s recently extended MLS broadcast deal) in this discussion with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chrispfaff\/\" target=\"_blank\" rel=\"noopener\" title=\"Chris Pfaff Tech Media\u2019s Chris Pfaff\"><span style=\"font-weight: 400;\">Chris Pfaff Tech Media\u2019s Chris Pfaff<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/ICYMI-Streaming-Media-Connect-May-2026-174839.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media Connect 2026\"><span style=\"font-weight: 400;\">Streaming Media Connect 2026<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>The Current State of Soccer and FAST<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff opens the conversation by asking Graff, \u201cWhere is soccer with FAST right now?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWell, in a nutshell, soccer, or football, is in great shape with FAST right now, and it\u2019s not because there hasn\u2019t been a concerted effort over the last few years to build the architecture to allow for monetization and revenue enhancement on a number of levels,\u201d Graff replies. He points to FIFA+ launching on a few FAST platforms in 2023. \u201cAnd at the same time, the backend, the latency and automatic ad stitching technology now is maturing to where the monetization can now start to support streaming going more aggressively for rights,\u201d he notes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2024, cable and broadcast networks became less aggressive in pursuing soccer rights: \u201cThey\u2019re down 15% in what they\u2019re paying, but streaming\u2019s up 38%. And a lot of that has to do with the support from sponsorship. Nearly three quarters of kit and stadium sponsors have a clause that demands inventory in streaming. They realize that\u2019s where the audience is.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Graff continues, \u201cAt the same time, [factor in] the data monetization\u2014the fact that a streaming viewer is worth $2 to $4 more CPM-wise than a regular viewer because of the information that you can get through the platform. So at this point, soccer\u2019s fully sustaining on streaming with a digital revenue stack, AVOD and SVOD fees, sponsorship, fees for the data, and e-commerce that you can do along with the same platforms. So this is all leading up to the climax of live soccer in the United States in the summer.\u201d<\/span><\/p>\n<h2><strong>A Recent Lucrative Partnership\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff and Graff dismiss recent tournaments such as the 2025 <\/span><a href=\"https:\/\/www.fifa.com\/en\/tournaments\/mens\/club-world-cup\/usa-2025\/articles\/teams-dates-venue-groups-draw-matches-tickets\" target=\"_blank\" rel=\"noopener\" title=\"Club World Cup\"><span style=\"font-weight: 400;\">Club World Cup<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/copaamerica.com\/en\" target=\"_blank\" rel=\"noopener\" title=\"Copa Am\u00e9rica\"><span style=\"font-weight: 400;\">Copa Am\u00e9rica<\/span><\/a><span style=\"font-weight: 400;\">, and the <\/span><a href=\"https:\/\/www.concacaf.com\/competitions\/gold-cup\/index\" target=\"_blank\" rel=\"noopener\" title=\"Gold Cup\"><span style=\"font-weight: 400;\">Gold Cup<\/span><\/a><span style=\"font-weight: 400;\">. Pfaff wonders, \u201cSo you see this growth in FAST with soccer and particularly live at the same time that Apple threw down an amazing amount of money for <\/span><a href=\"https:\/\/www.mlssoccer.com\/\" target=\"_blank\" rel=\"noopener\" title=\"MLS\"><span style=\"font-weight: 400;\">MLS<\/span><\/a><span style=\"font-weight: 400;\">. I would think that that might move more people to FAST.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Graff agrees, but notes that \u201ca lot of people question what\u2019s the purpose of picking up MLS, especially worldwide rights, because MLS is not taken all that seriously in other parts of the world as a major soccer league.\u201d Pfaff confirms this, adding that \u201cMessi\u2019s $28.3 million annual salary is more than every other MLS club except LAFC. Just saying.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Graff jumps on this observation to assert that \u201cthe reason that Apple did this is because while people around the world would not necessarily pay a subscription fee to follow MLS, they will to follow Leo Messi.\u201d Pfaff says he\u2019s happy to be one of those people.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026-August\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Join us August 11\u201313, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!\"><em><span style=\"font-weight: 400;\">Join us August 11\u201313, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! 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But the sport\u2019s growth on FAST and streaming in general, where it is growing significantly faster than it is [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9475","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9475"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9477"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}