{"id":9545,"date":"2026-06-24T02:01:30","date_gmt":"2026-06-23T21:01:30","guid":{"rendered":"https:\/\/paknews.centers.pk\/major-sports-rightsholders-should-be-following-sports-on-fast\/"},"modified":"2026-06-24T02:01:30","modified_gmt":"2026-06-23T21:01:30","slug":"major-sports-rightsholders-should-be-following-sports-on-fast","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/major-sports-rightsholders-should-be-following-sports-on-fast\/","title":{"rendered":"Major Sports Rightsholders Should Be Following Sports on FAST"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div wp_automatic_readability=\"85.313623532907\">\n<p><div class=\"youtube-embed\" data-video_id=\"_OEnTCyW4n4\"><iframe title=\"Major Sports Rightsholders Should Be Following Sports on FAST\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/_OEnTCyW4n4?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/News\/Online-Video-News\/Sneak-Preview-Programming-and-Monetizing-Sports-on-FAST-174704.aspx\" target=\"_blank\" rel=\"noopener\" title=\"monetizing sports on FAST\"><span style=\"font-weight: 400;\">FAST<\/span><\/a><span style=\"font-weight: 400;\"> makes inroads into the world of <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Featured-Articles\/The-State-of-Live-Sports-Streaming-2026-173832.aspx\" target=\"_blank\" rel=\"noopener\" title=\"premium sports rights and broadcasting\"><span style=\"font-weight: 400;\">premium sports rights and broadcasting<\/span><\/a><span style=\"font-weight: 400;\">, will it eat away at the market share of larger broadcasters and networks? <\/span><a href=\"https:\/\/www.linkedin.com\/in\/cathy-rasenberger-3300a39\/\" target=\"_blank\" rel=\"noopener\" title=\"Sports Studio Co-President Cathy Rasenberger\"><span style=\"font-weight: 400;\">Sports Studio Co-President Cathy Rasenberger<\/span><\/a><span style=\"font-weight: 400;\"> contends that with the enormous expense of sports rights and the fragmentation of audiences and fans across multiple platforms, rightsholders who don\u2019t spread those rights around those platforms\u2014including FAST and social\u2014will have increasing difficulty finding their audience and maximizing reach and ROI. <\/span><a href=\"https:\/\/www.linkedin.com\/in\/pamela-duckworth-8620b15\/\" target=\"_blank\" rel=\"noopener\" title=\"Head of Fubo Studios Pamela Duckworth\"><span style=\"font-weight: 400;\">Head of Fubo Studios Pamela Duckworth<\/span><\/a><span style=\"font-weight: 400;\"> chimes in with examples of how those rights are actually divided among platforms (top-dog and underdog) in creative strategies for reaching niche audiences in this candid discussion with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chrispfaff\/\" target=\"_blank\" rel=\"noopener\" title=\"Chris Pfaff Tech Media CEO Chris Pfaff\"><span style=\"font-weight: 400;\">Chris Pfaff Tech Media CEO Chris Pfaff<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026-May\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media Connect 2026\"><span style=\"font-weight: 400;\">Streaming Media Connect 2026<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Investments and Fragmentation\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff begins by wondering what sports broadcasters like ESPN and NBC Sports are doing in terms of FAST and social content. \u201cAre they playing catch-up or is it just status quo?\u201d he asks. He references a related discussion from earlier in the panel and adds, \u201cIs FAST eating away at some of these established networks or is it just that audiences will go where they need to go and you\u2019re giving them what they want?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI have a point of view about this,\u201d Rasenberger speaks up. \u201cI think that there\u2019s so much money now going into sports. It\u2019s $14 billion in sports rights for streaming this year, growing, doubling, by 2030 to $36 million. But there\u2019s also the understanding that viewership is very fragmented. So if you spend the money on the rights, you then have to actually spread it across different platforms because very different viewers live on FAST, on YouTube, on social media than do on traditional cable.\u201d She references the Super Bowl airing on Tubi, which made marketing executives realize they need to start to understand FAST.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cViewership has shifted and fragmented across multiple platforms,\u201d Rasenberger reiterates. \u201cHuge investment dollars are coming into streaming. And I think that there\u2019s a catch-up now with the advertising community. They\u2019re realizing this is a place they have to start spending their money in FAST.\u201d<\/span><\/p>\n<h2><strong>Making Creative Deals\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pfaff asks the panelists to discuss successes they\u2019ve seen with challenger brands with FAST and sports. He invites Duckworth to respond: \u201cTo launch some of these new networks or even new channels, I\u2019m just curious how you\u2019re seeing brands play in that space.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duckworth points to fellow panelist Dave Stelnik\u2019s <\/span><a href=\"https:\/\/www.flosports.tv\/\" target=\"_blank\" rel=\"noopener\" title=\"FloSports\"><span style=\"font-weight: 400;\">FloSports<\/span><\/a><span style=\"font-weight: 400;\">\u2014with whom <\/span><a href=\"https:\/\/corporate.fubo.tv\/\" target=\"_blank\" rel=\"noopener\" title=\"Fubo Studios\"><span style=\"font-weight: 400;\">Fubo Studios<\/span><\/a><span style=\"font-weight: 400;\"> had an early partnership\u2014as a successful brand. She also points to Red Bull. \u201cI think Red Bull is almost the perfect example of a brand that stepped into being a content creator,\u201d Duckworth asserts. \u201cBut I wanted to touch on one other thing[, which] is, when we were talking about how expensive sports are, you brought up and how NBC and ESPN can afford to go after the NBAs, the NFLs. We don\u2019t have that advantage, correct? So what you do is, you go in and you do creative deals.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duckworth explains a deal Fubo Studios did with Fox for <\/span><a href=\"https:\/\/www.uefa.com\/\" target=\"_blank\" rel=\"noopener\" title=\"UEFA\"><span style=\"font-weight: 400;\">UEFA<\/span><\/a><span style=\"font-weight: 400;\">: \u201cSo we basically split. So we have UEFA, we have that contract. And then what we did, we even divided it up a little bit more amongst ourselves and we did the biggest UEFA games on \u2026 super inexpensive pay-per-view, but just to see if we could get that niche audience to come on board. And that\u2019s been extremely successful.\u201d She says she knows her company \u201ccan\u2019t carry the entire load because we\u2019re the underdog, but we can reach out to our friends with all the money and try to make a deal there. So those are creative ways that we\u2019re trying to bring the viewers what they want to see.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026-August\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Join us August 11\u201313, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!\"><em><span style=\"font-weight: 400;\">Join us August 11\u201313, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!<\/span><\/em><\/a><\/p>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\">--><br \/>\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/457665-2026-Cover-Images-ORG.png\" alt=\"Streaming Covers\"\/>\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\" wp_automatic_readability=\"42.601071975498\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\" wp_automatic_readability=\"36.067073170732\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-Live-Sports-on-FAST-Draws-Viewers-175219.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/459356-how-live-sports-draws-cms-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/How-Live-Sports-on-FAST-Draws-Viewers-175219.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">How Live Sports on FAST Draws Viewers<\/a><\/h3>\n<p>&#13;<br \/>\n                Given FAST&#8217;s traditional identification with VOD and even legacy content, the arrival and growing success of live events, news, and especially sports have begun to change perceptions of FAST as a vehicle for profitable live programming. 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Learn what turns on FAST sports channel viewers and keeps them tuning in.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    07 May 2026<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=175415\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>As FAST makes inroads into the world of premium sports rights and broadcasting, will it eat away at the market share of larger broadcasters and networks? Sports Studio Co-President Cathy Rasenberger contends that with the enormous expense of sports rights and the fragmentation of audiences and fans across multiple platforms, rightsholders who don\u2019t spread those [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9545","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9545"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9547"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}