{"id":9569,"date":"2026-06-26T02:05:14","date_gmt":"2026-06-25T21:05:14","guid":{"rendered":"https:\/\/paknews.centers.pk\/why-streaming-antipiracy-needs-to-move-from-reactive-to-preventive\/"},"modified":"2026-06-26T02:05:14","modified_gmt":"2026-06-25T21:05:14","slug":"why-streaming-antipiracy-needs-to-move-from-reactive-to-preventive","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/why-streaming-antipiracy-needs-to-move-from-reactive-to-preventive\/","title":{"rendered":"Why Streaming Antipiracy Needs to Move From Reactive to Preventive"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div wp_automatic_readability=\"109.74704025257\">\n<p><div class=\"youtube-embed\" data-video_id=\"0REyiDwUqLA\"><iframe title=\"Why Streaming Antipiracy Needs to Move from Reactive to Preventive\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/0REyiDwUqLA?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Given the vast array of hacks available to stream-stealers and pirates in 2026, <\/span><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=175416\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reactive antipiracy<\/span><\/a><span style=\"font-weight: 400;\"> measures only go so far, identifying or even pinpointing the problem after the fact without preventing it, and often providing little legal recourse against pirates operating outside the regional regulatory environment where a rightsholder can pursue them. In this clip from her keynote fireside chat with <\/span><a href=\"https:\/\/www.streamingmedia.com\/Authors\/5483-Steve-Nathans-Kelly.htm\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media\u2019s Steve Nathans-Kelly\"><span style=\"font-weight: 400;\">Streaming Media\u2019s Steve Nathans-Kelly<\/span><\/a><span style=\"font-weight: 400;\"> from <\/span><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026-May\" target=\"_blank\" rel=\"noopener\" title=\"Streaming Media Connect 2026\"><span style=\"font-weight: 400;\">Streaming Media Connect 2026<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/maria-malinkowitsch\/\" target=\"_blank\" rel=\"noopener\" title=\"Verimatrix Director of Product Management Maria Malinkowitsch\"><span style=\"font-weight: 400;\">Verimatrix Director of Product Management Maria Malinkowitsch<\/span><\/a><span style=\"font-weight: 400;\"> explains the difference between reactive and proactive <a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=175167\" target=\"_blank\" rel=\"noopener\" title=\"state of sports streaming piracy\">antipiracy measures<\/a>, and how rightsholders and publishers can pursue more effective approaches to take down illegal streams while they\u2019re happening\u2014or at least reduce the number of pirates to \u201ca chasable amount.\u201d<\/span><\/p>\n<h2><strong>\u2018Proactive Antipiracy\u2019<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Nathans-Kelly shares the keynote\u2019s title\u2014Proactive Antipiracy: Why Postmortem Measures Fail and What to Do Instead\u2014and mentions that a company like <\/span><a href=\"https:\/\/www.verimatrix.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Verimatrix\"><span style=\"font-weight: 400;\">Verimatrix<\/span><\/a><span style=\"font-weight: 400;\"> wants to move from reaction to prevention when it comes to antipiracy, yet it\u2019s easier said than done. \u201cSo can you explain first what you mean by postmortem, or reactive antipiracy, and why that approach has limited utility?\u201d he asks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou need to imagine that everyone now has access to AI,\u201d Malinkowitsch advises. Stealing content is easy to do using free tools, she notes, and \u201cinstead of a bunch of years ago where you had the managed services on a set-top box and you really managed the device and [were] only fighting with a handful of pirates, you now have millions of pirates against you, right? So, meaning, if your content is stolen and you want to hunt down every single one of them, that\u2019s becoming a kind of almost impossible task.\u201d She points to some success stories, notably <\/span><a href=\"https:\/\/www.dfl.de\/en\/news\/dfl-and-dazn-secure-major-anti-piracy-victory-with-court-ordered-blocking-of-livetv-sx-website-in-germany\/\" target=\"_blank\" rel=\"noopener\" title=\"the German Football League\u2019s victory over a major piracy site\"><span style=\"font-weight: 400;\">the German Football League\u2019s victory over a major piracy site<\/span><\/a><span style=\"font-weight: 400;\">, but says, \u201cit was one piracy platform, and there are so many more.\u201d<\/span><\/p>\n<h2><strong>Like Whack-a-Mole<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cAnd we also know that these <\/span><a href=\"https:\/\/www.techradar.com\/pro\/security\/researchers-uncover-huge-iptv-piracy-network-spanning-1-000-domains-and-10-000-ip-addresses-heres-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\" title=\"IPTV\"><span style=\"font-weight: 400;\">IPTV<\/span><\/a><span style=\"font-weight: 400;\"> platforms, you shut them down, it takes you years of effort. And then a month later [they change] maybe one letter in their web address and it comes back,\u201d Malinkowitsch continues. She agrees with a previous comment from the talk that it\u2019s like whack-a-mole, \u201cbecause if you cannot manage to stop piracy before it happens, then you have to chase all of them.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A DRM system is the traditional antipiracy method to \u201cencrypt the content so you limit access and you add a watermark which would allow you to trace back who stole the content,\u201d she notes. \u201cIn addition, you engage companies who trace the web, who go find piracy streams and send takedown notifications. There\u2019s a number of more or less successful approaches for taking down content which works pretty well, like say on YouTube or social media where you can send a takedown notification and they would really take it down after a while.\u201d\u00a0<\/span><\/p>\n<h2><strong>Two Hours Too Long<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Taking down IP streams via the ISP only works under certain legislation; this is also true of IPTV platforms\u2014they\u2019re often hosted outside of a specific legislation\u2019s reach,\u201d Malinkowitsch says. \u201cAnd when we look at the numbers again, we can see that less than 10% of the takedown notifications are successful. And from those who are, over 90% happen after two hours.\u201d That much time is \u201cuseless because sports loses value almost immediately after it has been live.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAbsolutely,\u201d Nathans-Kelly agrees. \u201cThat\u2019s the length of the match, right?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAnd two hours is assumed [to be] really excellent,\u201d Malinkowitsch cautions. Takedowns via IP blocking are more useful, but that\u2019s still a game of whack-a-mole, she says, where pirates already have the next target waiting and then you have to chase them down again.\u00a0<\/span><\/p>\n<h2><strong>\u2018A Chaseable Amount\u2019<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Malinkowitsch believes that reactive antipiracy will always be necessary, \u201cbecause I\u2019m pretty sure that even if we are the smartest and best and have really the most fabulous measures, there\u2019s nothing [that] cannot be broken\u2014so basically reducing piracy to zero may be for a while, but not forever.\u201d Using antipiracy measures can make pirates\u2019 lives as uncomfortable as possible, she adds, and you can reduce the number of pirates \u201cto a chaseable amount so you really get a fair chance to hunt them down and close them down. That is actually the goal.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/www.streamingmedia.com\/Conferences\/Connect2026-August\/Default.aspx\" target=\"_blank\" rel=\"noopener\" title=\"Join us August 11\u201313, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!\"><em><span style=\"font-weight: 400;\">Join us August 11\u201313, 2026 for more thought leadership, actionable insights, and lively debate at Streaming Media Connect 2026! Registration is open!<\/span><\/em><\/a><\/p>\n<div class=\"cta_magazine_subscription_wrap\">\n<div class=\"cta_magazine_subscription\">\n<div class=\"cta_magazine_subscription_img\">\n<!--            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/168775-2025-Cover-Images---April-2025-ORG.png\" alt=\"Streaming Covers\">--><br \/>\n            <img decoding=\"async\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/SiteImages\/457665-2026-Cover-Images-ORG.png\" alt=\"Streaming Covers\"\/>\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"https:\/\/disqus.com\/?ref_noscript\" target=\"_blank\" rel=\"noopener\">comments powered by Disqus.<\/a><\/noscript><\/p>\n<p>&#13;<br \/>\n            Related Articles&#13;<br \/>\n            &#13;\n        <\/p>\n<section class=\"article_grid\" wp_automatic_readability=\"22.680412371134\">&#13;<br \/>\n    &#13;<\/p>\n<div class=\"article_grid_single\" wp_automatic_readability=\"28.865979381443\">\n<div>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/5-Preventive-Steps-to-Fight-Sports-Streaming-Piracy-175416.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/dzceab466r34n.cloudfront.net\/Images\/ArticleImages\/459476-5-preventive-steps-ORG.png\"\/><\/a>\n            <\/div>\n<h3>&#13;<br \/>\n                <a id=\"MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0\" href=\"https:\/\/www.streamingmedia.com\/Articles\/Editorial\/Short-Cuts\/5-Preventive-Steps-to-Fight-Sports-Streaming-Piracy-175416.aspx?utm_source=related_articles&amp;utm_medium=gutenberg&amp;utm_campaign=editors_selection\" target=\"_blank\" rel=\"noopener\">5 Preventive Steps to Fight Sports Streaming Piracy<\/a><\/h3>\n<p>&#13;<br \/>\n                In this cogent clip from Streaming Media Connect 2026, Verimatrix Director of Product Management Maria Malinkowitsch offers five concrete preventive steps content publishers and rightsholders can take to curb illegal streaming.&#13;\n            <\/p>\n<p>&#13;<br \/>\n                &#13;<br \/>\n                <span class=\"article_date\">&#13;<br \/>\n                    23 Jun 2026<\/span>&#13;\n            <\/p>\n<\/p><\/div>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        &#13;<br \/>\n        <\/section>\n<p>&#13;<br \/>\n            Companies and Suppliers Mentioned&#13;\n        <\/p>\n<section class=\"vendor_container\">&#13;<br \/>\n            &#13;<br \/>\n        <\/section>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=175469\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Given the vast array of hacks available to stream-stealers and pirates in 2026, reactive antipiracy measures only go so far, identifying or even pinpointing the problem after the fact without preventing it, and often providing little legal recourse against pirates operating outside the regional regulatory environment where a rightsholder can pursue them. In this clip [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9569","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9569"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9571"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}