how much you decide to invest<\/a> is completely up to you. There are plenty of bodyweight exercises, athletic drills, and more that don\u2019t require any equipment whatsoever.\u00a0<\/span><\/p>\nSome basic pieces of equipment to consider are:<\/span><\/p>\n\n- Dumbbell set<\/span><\/li>\n
- Resistance bands<\/span><\/li>\n
- Large exercise ball<\/span><\/li>\n
- Yoga mat<\/span><\/li>\n
- BOSU ball<\/span><\/li>\n
- Portable bench<\/span><\/li>\n
- Kettlebells<\/span><\/li>\n
- Medicine ball<\/span><\/li>\n
- Slam ball\u00a0<\/span><\/li>\n<\/ul>\n
Make sure to choose bright colored equipment because it\u2019s easier for your clients to track on video.<\/span><\/p>\n6. Build Your Brand and Visual Identity<\/strong><\/h3>\nOnce you\u2019ve chosen your ideal audience, build your brand and visual identity in a way that\u2019d appeal to them. Here\u2019s a good time to look at the various influencers again to draw inspiration.\u00a0<\/span><\/p>\nThis step includes creating a logo, choosing your brand colors, and the type of photographs you want to exemplify your brand. One tip to keep in mind is to be consistent with your brand on all platforms. For example, have a consistent photo and name on all social media platforms. Tools like Canva AI and Looka make professional logo and brand kit creation accessible without a designer budget.<\/span><\/p>\nYou might think that it\u2019s obvious that it\u2019s you and people should know better, but remember, it\u2019s the small things that add up and build momentum.\u00a0<\/span><\/p>\n7. Set Up the Website<\/strong><\/h3>\nIn our opinion, having a website should be a non-negotiable. It helps you look more professional and it\u2019s also a great place to funnel people into from all your social media channels.<\/span><\/p>\nSure, there\u2019s no denying that social media in 2026 is powerful. However, you just have to be aware that ultimately, you don\u2019t have full control over social platforms. If one day Instagram decides to shut down your account for violating a rule by mistake, it can take weeks before you\u2019re back up. For that reason, we strongly recommend you have a website where you can continue business no matter what.\u00a0<\/span><\/p>\nIf you\u2019re new to marketing, keep it simple. Look at a few websites of competitors and model them. It\u2019s a common newbie mistake to try to get too creative. Just stick to what\u2019s been proven to work. As you grow and learn marketing, then you can get more creative. For example, keep the menu names simple such as: home, about, schedule, blog, contact.<\/span><\/p>\nTip: <\/b>A website is also a great place to collect emails. In exchange for emails, offer something like a free workout template PDF or a cool recipe.<\/span><\/p>\n8. Decide On Pricing\u00a0<\/strong><\/h3>\nNow let\u2019s move on to the next step on how to create an online fitness business: money. Let\u2019s go into detail about common class types, their pricing, and other pricing models:\u00a0<\/span><\/p>\n\n- Prerecorded classes:<\/b> A great way to scale your time, but<\/span> generally cheaper, like $10 a month. You\u2019ll really need to work on generating big followings because you\u2019ll need a higher number of people paying for this service to gain enough traction to make a living from it.<\/span><\/li>\n
- One-on-one: <\/b>With this model, you\u2019re limited to about 5-25 clients but can generally charge more because you can provide live feedback. Of course, it depends on training frequency, but you can charge people anywhere from about $100-$1000\/month as an estimate.<\/span><\/li>\n
- Group live stream classes:<\/b> People love joining group live streams because of the sense of community compared to one-on-ones. You\u2019re also still able to give feedback to individuals, just not as much. Of course, you\u2019ll generally charge less per person for group classes, but a bit more than what you charge for prerecorded classes.\u00a0<\/span><\/li>\n
- Hybrid programs: <\/b>Consider offering a mix of everything.<\/span><\/li>\n
- One-off pricing:<\/b>
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