{"id":9610,"date":"2026-07-15T00:24:55","date_gmt":"2026-07-14T19:24:55","guid":{"rendered":"https:\/\/paknews.centers.pk\/managing-subscriber-acquisition-and-churn\/"},"modified":"2026-07-15T00:24:55","modified_gmt":"2026-07-14T19:24:55","slug":"managing-subscriber-acquisition-and-churn","status":"publish","type":"post","link":"https:\/\/paknews.centers.pk\/ur\/managing-subscriber-acquisition-and-churn\/","title":{"rendered":"Managing Subscriber Acquisition and Churn"},"content":{"rendered":"


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On Thursday, Aug. 13, <\/span>Chris Pfaff, CEO, Chris Pfaff Tech Media LLC<\/span><\/a>, will moderate the\u00a0<\/span>Streaming Media Connect<\/span><\/a> panel \u201cThe Retention Game: Managing Subscriber Acquisition and Churn.\u201d Join this closing panel for a candid discussion on which <\/span>subscriber acquisition<\/span><\/a> and <\/span>retention<\/span><\/a> strategies work in 2026 and which ones fail to move the needle, from <\/span>bundling<\/span><\/a> strategies and free-trial optimization to targeted win-back campaigns and the early behavioral signals that <\/span>predict churn<\/span><\/a> before it happens. Learn how leading streaming platforms are drawing on data science insights and leveraging <\/span>personalization<\/span><\/a> to turn one-show drop-ins into long-term, loyal subscribers.<\/span><\/p>\n

Confirmed panelists include:<\/strong><\/p>\n

Register now for Streaming Media Connect!<\/span><\/strong><\/a><\/p>\n

Chris Pfaff <\/strong>was the first to use IRC for an interactive corporate webcast; he produced one of the first DVDs, the first HD animated logo, and some of the first mobile short films; he led numerous multipoint broadband events; and he produced the first Twitter Wall. His company,\u00a0<\/span>Chris Pfaff Tech Media<\/span><\/a>, has provided strategy and marketing services for leading technology service providers, technology firms, and new media companies worldwide since 2002. Pfaff was also one of the founders of the\u00a0<\/span>Producers Guild of America<\/span><\/a>\u00a0(PGA) New Media Council East and a founder of the New York chapter of the\u00a0<\/span>VR\/AR Association<\/span><\/a>.<\/span><\/p>\n

\u201cThe streaming bundle is showing remarkable effectiveness in reducing churn,\u201d Pfaff says. \u201cIn an age of media consolidation, and the post-Peak TV subscription fatigue, the bundle has blunted the growing monthly churn rate. This has brought strange bedfellows together\u2014bitter rivals\u2014that are showing great success in maintaining high retention rates. We see that Disney+\/Hulu\/Max achieved a resounding 80% retention rate after its initial three months. U.S. households are increasingly bundling streaming with ISP deals, which satisfies value insulation, and multiple content satisfactions. Streamers are constantly fighting content \u2018dry spells,\u2019 and bundles appear to be the only strategy that successfully locks so-called nomadic viewers into long-term billing cycles.\u201d<\/span><\/p>\n

David Guinan <\/strong>has more than 25 years of experience in media and sports entertainment, specializing in direct-to-consumer strategy, digital transformation, and streaming sports product development. He\u2019s consulted for\u00a0<\/span>Major League Table Tennis<\/span><\/a>\u00a0and\u00a0<\/span>LIV Golf<\/span><\/a>\u00a0and advised the\u00a0<\/span>English Premier League<\/span><\/a>\u00a0and\u00a0<\/span>Chelsea Football Club<\/span><\/a>\u00a0on their U.S. direct-to-consumer strategy. Guinan served as chief digital officer for\u00a0<\/span>The Cowboy Channel<\/span><\/a>, where he created and scaled the\u00a0<\/span>Cowboy Channel+<\/span><\/a>\u00a0OTT platform. He is currently president of <\/span>Horse & Country<\/span><\/a>.<\/span><\/p>\n

Guinan said of how sports streamers can retain viewers (at <\/span>Streaming Media 2025<\/span><\/a>): \u201cIt needs to be good live as an actual live event. It needs to be good on a couch. And it also needs to be good on your phone. All tier one sports do this very, very effectively.\u201d<\/span><\/p>\n

Nicole Fencel<\/strong> is director of premium subscriptions at <\/span>Roku<\/span><\/a>, where she architected the evolution of the business from its early stages into an international digital ecosystem. In her role, she oversees strategic product vision and commercial execution, driving multiyear roadmaps that scale subscriber growth and platform monetization. Fencel specializes in driving critical business outcomes<\/a> for Roku and its partners, including ARPU optimization, international market entry, and long-term retention frameworks.<\/span><\/p>\n

\u201cWith so much fragmentation and an overwhelm of choice in streaming, winning the subscriber is only half the battle. Keeping those subscribers engaged with your service is the real indicator of long-term success,\u201d Fencel says. \u201cI\u2019m looking forward to sharing how platforms like Roku have a unique ability to help our partners do just that through greater personalization and discovery touch points at every step of the viewer\u2019s streaming journey.\u201d<\/span><\/p>\n

Steven Chang <\/strong>is head of product marketing at <\/span>Philo<\/span><\/a>, where he leads product marketing strategy and serves as a key marketing partner to product and business teams. With experience spanning streaming platforms, gaming, and digital media at companies including Roku, Amazon Studios, Yahoo, and Disney, Chang specializes in customer intelligence, GTM strategy, and product-led growth initiatives that drive engagement and revenue.\u00a0<\/span><\/p>\n

\u201cFor Philo, the key to mitigating churn is to identify where a subscriber sits in their user journey,\u201d Chang explains. \u201cWe segment subscribers on two dimensions: what they watch and how they watch. What they watch is stable and drives recommendations. How they watch\u2014and pay\u2014shifts seasonally. For example, when a favorite show is out of season, we lead with our FAST offering. When it returns, our subscribers often shift naturally back to paid. Ideally for us, we never have to make a true win-back offer, because our customers never leave the ecosystem.\u201d<\/span><\/p>\n

Deepali Narsiker <\/strong>is a media and streaming growth executive who has helped scale streaming platforms across EMEA and APAC. She played a pivotal role in launching <\/span>Hooq<\/span><\/a>, one of Southeast Asia\u2019s first premium OTT services. She helps streaming platforms navigate market complexities while driving subscriber acquisition, reducing churn, and delivering measurable commercial growth. Narsiker also advises platforms on applying AI to improve content discovery, subscriber engagement, and retention, translating emerging technology into tangible business outcomes. She heads the <\/span>Allyship Pillar<\/span><\/a> at <\/span>Women in Streaming Media<\/span><\/a>.<\/span><\/p>\n

\u201cAcquisition and churn are two ends of the same problem\u2014you spend heavily to bring subscribers in and then lose them because they can\u2019t find enough value. That gap is a discovery problem and fundamentally, a metadata problem,\u201d Narsiker says. \u201cHaving built content and metadata operations from the ground up, I\u2019m looking forward to discussing why the platforms that win aren\u2019t the ones that spend most on acquisition or win-back, but the ones that describe their catalogue well enough to turn a new sign-up into a long-term commitment.\u201d<\/span><\/p>\n

Register now for Streaming Media Connect!<\/strong><\/a><\/span><\/p>\n

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On Thursday, Aug. 13, Chris Pfaff, CEO, Chris Pfaff Tech Media LLC, will moderate the\u00a0Streaming Media Connect panel \u201cThe Retention Game: Managing Subscriber Acquisition and Churn.\u201d Join this closing panel for a candid discussion on which subscriber acquisition and retention strategies work in 2026 and which ones fail to move the needle, from bundling strategies […]<\/p>","protected":false},"author":1,"featured_media":9611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-live-session"],"_links":{"self":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/comments?post=9610"}],"version-history":[{"count":0,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/posts\/9610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media\/9611"}],"wp:attachment":[{"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/media?parent=9610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/categories?post=9610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paknews.centers.pk\/ur\/wp-json\/wp\/v2\/tags?post=9610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}